摘要： 半年前，华熙生物创始人、董事长兼总裁赵燕才重回权力中心，这个出生于云南昆明，把玻尿酸生意做到千亿市值的女强人，把刀刃向内掀起了一场铁腕 改革。 凤凰网科技《风暴眼》出品 华熙生物位于北京华熙国际中心的总部，正在酝酿一场风暴。 凤凰网科技了解到，多位员工于近日收到了HR的约谈，要求员工们接受一定赔偿离职，否则将转为外包。有员工告诉凤凰网科技，这次赔偿方案并不一 致，"有人是N+1，有人是N，有人甚至连N都拿不到"。 对于员工们来说，这场动荡并不意外。今年初开始，员工们发现许多同事开始从与华熙生物签订合同，转向外包公司，"说是外包公司，但我们查了下并 没有相关劳务派遣资质"。 紧接着在8月前后，越来越人接到了谈话，"公司的策略是即将把北京大部队迁往杭州，北京只保留部分业务，且会以顾问形式进行"，但多数员工已在北 京安家，等待大家的只剩下"被动离职"。 另一位刚离职的华熙生物员工也告诉凤凰网科技，之前公司是小调整，最近就是大的组织优化，"这么说吧，之前肌活和米蓓尔的团队都一百多人了，现 在只剩下十几个人了"，其表示，目前裁员赔偿均可以谈。 组织震荡，与一位铁娘子的回归密切相关。 半年前，华熙生物创始人、董事 ...

Core Viewpoint - Huaxi Biological has reported its worst semi-annual financial results since going public, with significant declines in both revenue and net profit, indicating a challenging period for the company [1][6]. Financial Performance - In the first half of 2025, Huaxi Biological's revenue was 2.26 billion yuan, a year-on-year decrease of 19.57% [2]. - The net profit attributable to shareholders was 220.85 million yuan, down 35.38% year-on-year, with a 45% decline in net profit after excluding non-recurring gains and losses [2][1]. - The company's total assets decreased by 0.97% compared to the previous year, while net assets attributable to shareholders increased by 3.27% [2]. Organizational Changes - The company is undergoing significant internal restructuring, with reports of major layoffs, particularly in the teams of its skincare brands, which have seen staff numbers drop from over a hundred to just a few dozen [2][24]. - The return of founder Zhao Yan has led to a wave of organizational changes, including the departure of over 10 senior executives and a shift towards a more entrepreneurial management style [4][28]. Market Position and Strategy - Huaxi Biological, once a leader in the hyaluronic acid market with a 44% global market share, has seen its competitive edge erode, leading to a decline in its skincare product sales [8][11]. - The company’s functional skincare products generated 4.61 billion yuan in sales in 2022, but this segment has faced a significant downturn, with a 31.62% year-on-year decline in 2024 [9][11]. - The company is shifting its focus from a reliance on influencer marketing to a more sustainable business model, as the previous strategies have become less effective in a competitive market [12][30]. Internal Challenges - Huaxi Biological is facing a crisis of trust internally, with allegations of financial misconduct and workplace bullying surfacing, further complicating its operational challenges [17][26]. - The company has implemented strict measures against corruption, demanding accountability from its staff and restructuring its management to restore confidence [21][28]. Future Outlook - While Zhao Yan's return has sparked hope for a turnaround, the company still faces significant challenges in a competitive market, with consumer preferences shifting away from hyaluronic acid products [30][32]. - The performance of Huaxi Biological in the coming quarters will be critical in determining the effectiveness of its restructuring efforts and market strategy [32].

Group 1: Overall Market Outlook - The current market situation is similar to 2013 and 2019, with a high probability of evolving into a comprehensive bull market, although tactical breakthroughs may take time [6][12] - The market is characterized by low valuation levels, weak corporate earnings, positive policy tone, and active thematic opportunities, indicating potential for a bull market [12][14] - A possible market pullback in July is expected, but the extent is manageable, with a return to bull market conditions likely in Q3 or Q4 if earnings or policies turn optimistic [12][14] Group 2: Industry Allocation Insights - The report suggests a value-oriented approach in the current quarter, with plans to increase exposure to more elastic sectors in Q3 [12][14] - Key sectors for investment include: - New Consumption: Benefiting from domestic demand stability and potential supportive policies [14] - Media: Attractive valuation with a focus on AI application changes [14] - Military Industry: Likely to see continuous thematic events due to unique demand cycles [14] - Banking and Non-Banking: Low sensitivity to overseas economic fluctuations and high sensitivity to domestic policies [14] - Non-ferrous Metals: Strong capacity structure with resilience to economic fluctuations [14] - Real Estate: Positioned for new policy initiatives with low valuation levels [14] Group 3: Top Stock Picks - The top stock picks for July 2025 include: - 分众传媒 (002027.SZ) in Media and Internet - 顺丰控股 (002352.SZ) in Transportation - 药师帮 (9885.HK) in Pharmaceuticals - 万辰集团 (300972.SZ) in Food and Beverage - 青岛银行 (002948.SZ) in Banking - 新集能源 (601918.SH) in Utilities - 豆神教育 (300010.SZ) in Education - 兖矿能源 (600188.SH) in Energy - 江淮汽车 (600418.SH) in Automotive - 卓易信息 (688258.SH) in Computing [3][15] Group 4: Company-Specific Insights - 分众传媒 (002027.SZ) is focusing on offline advertising with a significant share of daily consumer goods advertisers [16] - 顺丰控股 (002352.SZ) has shown remarkable growth in logistics volume, outperforming industry growth rates, driven by customer penetration and operational optimizations [19][21] - 药师帮 (9885.HK) is expected to achieve a compound annual growth rate of approximately 164% in net profit from 2024 to 2027, benefiting from its deep market penetration and strong cash flow [25][27] - 万辰集团 (300972.SZ) maintains a competitive edge in the snack retail sector, with a focus on operational quality and profitability improvements [28][29] - 青岛银行 (002948.SZ) is expanding its business in a robust economic environment, with significant growth in deposits and loans, supported by a strong financial foundation [31][33]