Core Insights - The economic report for Jiangsu Province in the first half of 2025 indicates stable economic performance with growth momentum, highlighting the "Su Super" events as a significant driver of economic growth [1] Economic Performance - The total service revenue from tourism, travel, dining, accommodation, and sports during the first six rounds of "Su Super" reached 37.96 billion yuan, marking a year-on-year increase of 42.7% [1] - The influx of visitors for the "Su Super" events has invigorated local economies, particularly in transportation, dining, and accommodation sectors [1][3] Tourism and Travel Impact - Out-of-province visitors accounted for 28.8% of travel payments, indicating a substantial increase in local transportation services such as car rentals and taxis [3] - The dining sector saw a 19.7% contribution from out-of-province visitors, leading to a surge in demand for local delicacies, with notable increases in searches for regional foods [3] Accommodation Sector - Hotel bookings in host cities surged during the events, with many hotels experiencing full occupancy and offering discounts to fans [3] Cultural and Sports Integration - Various cities launched tourism packages combining match attendance with local sightseeing and cultural experiences, enhancing visitor engagement with local culture [5] - The success of "Su Super" is attributed to Jiangsu's strong football culture and economic foundation, with five professional clubs and a high level of grassroots football participation [7] Economic and Cultural Synergy - The "Su Super" events have created a new pathway for integrating sports with urban development, demonstrating the economic value of emotional connections in consumer behavior [9] - The events have revitalized underutilized sports venues and fostered a vibrant football culture through community events and exhibitions [7][9]

Core Insights - The "Su Super" football league in Jiangsu province has significantly boosted local consumption, with a 42% year-on-year increase in crayfish orders and a staggering 10.6 times increase in bar orders since the league's inception [1][3] - The event has driven a 63% year-on-year growth in Douyin group buying sales, highlighting the economic impact of the league on local businesses [1][5] Group 1: Economic Impact - Bar orders related to football have surged by 1069% year-on-year and over 18 times month-on-month since the league started [3] - Cities like Taizhou, Changzhou, Yancheng, Xuzhou, and Zhenjiang have seen bar orders increase by 360%, 261%, 247%, 189%, and 115% respectively [3] - Douyin group buying orders in Changzhou increased by nearly 50%, with sales up 133% [5] Group 2: Food and Beverage Trends - Local delicacies such as Nanjing salted duck, Huai'an crayfish, and Xuzhou barbecue have become popular among viewers, with Nanjing salted duck orders increasing by 126% and sales by 155% on match days [3][5] - Huai'an crayfish orders rose by 150% and sales by 188% in the last half month, while Xuzhou barbecue sales increased by nearly 50% [3] - Other local dishes like Suzhou fan cold noodles and Yangzhou fried rice saw Douyin group buying orders increase by 484% and 385% respectively [3] Group 3: Marketing and Promotions - The "Follow Su Super to Explore Jiangsu" campaign has been launched, promoting local food and drink businesses through limited-time offers and special packages [5][6] - The campaign includes a map for users to explore nearby venues and encourages social media engagement with the hashtag FollowSuSuper [5] - The league, organized by the Jiangsu Provincial Sports Bureau and local governments, will run for seven months, featuring 85 matches [6]