Core Insights - The economic report for Jiangsu Province in the first half of 2025 indicates stable economic performance with growth momentum, highlighting the "Su Super" events as a significant driver of economic growth [1] Economic Performance - The total service revenue from tourism, travel, dining, accommodation, and sports during the first six rounds of "Su Super" reached 37.96 billion yuan, marking a year-on-year increase of 42.7% [1] - The influx of visitors for the "Su Super" events has invigorated local economies, particularly in transportation, dining, and accommodation sectors [1][3] Tourism and Travel Impact - Out-of-province visitors accounted for 28.8% of travel payments, indicating a substantial increase in local transportation services such as car rentals and taxis [3] - The dining sector saw a 19.7% contribution from out-of-province visitors, leading to a surge in demand for local delicacies, with notable increases in searches for regional foods [3] Accommodation Sector - Hotel bookings in host cities surged during the events, with many hotels experiencing full occupancy and offering discounts to fans [3] Cultural and Sports Integration - Various cities launched tourism packages combining match attendance with local sightseeing and cultural experiences, enhancing visitor engagement with local culture [5] - The success of "Su Super" is attributed to Jiangsu's strong football culture and economic foundation, with five professional clubs and a high level of grassroots football participation [7] Economic and Cultural Synergy - The "Su Super" events have created a new pathway for integrating sports with urban development, demonstrating the economic value of emotional connections in consumer behavior [9] - The events have revitalized underutilized sports venues and fostered a vibrant football culture through community events and exhibitions [7][9]

Group 1 - The "CF Derby" in Jiangsu Province has significantly boosted the local night economy, with over 30,161 fans attending the match, showcasing the vibrant atmosphere both inside and outside the stadium [1] - Since the start of the "Super League," the province's night economy has thrived, with electricity consumption in bars and restaurants exceeding 350 million kilowatt-hours, indicating a 14.3% year-on-year increase during peak hours [1] - The match between Xuzhou and Nantong exemplifies the cultural exchange and consumer interaction facilitated by the "Super League," attracting fans from neighboring provinces [1] Group 2 - Xuzhou's barbecue restaurants have seen a surge in popularity, with a 197% increase in search volume for "Xuzhou barbecue" during the event, and a 53% rise in overall restaurant electricity consumption [2] - Specific areas like Fengchu Street experienced an 89% increase in electricity load, highlighting the booming business in barbecue establishments during the matches [2] - The transition from traditional cooking methods to electric appliances in restaurants has improved safety and reduced costs, as noted by local restaurant managers [3][4] Group 3 - The promotion of electric cooking equipment in the restaurant industry is part of a broader initiative to encourage green energy use, with 720 "all-electric kitchens" and 65 electric demonstration dining streets established in Xuzhou [4] - The "Super League" has not only benefited the restaurant sector but has also positively impacted tourism and shopping, with 1.14 million visitors to key attractions in Xuzhou on match day [4]

Core Insights - The "Su Super" football league in Jiangsu province has significantly boosted local consumption, with a 42% year-on-year increase in crayfish orders and a staggering 10.6 times increase in bar orders since the league's inception [1][3] - The event has driven a 63% year-on-year growth in Douyin group buying sales, highlighting the economic impact of the league on local businesses [1][5] Group 1: Economic Impact - Bar orders related to football have surged by 1069% year-on-year and over 18 times month-on-month since the league started [3] - Cities like Taizhou, Changzhou, Yancheng, Xuzhou, and Zhenjiang have seen bar orders increase by 360%, 261%, 247%, 189%, and 115% respectively [3] - Douyin group buying orders in Changzhou increased by nearly 50%, with sales up 133% [5] Group 2: Food and Beverage Trends - Local delicacies such as Nanjing salted duck, Huai'an crayfish, and Xuzhou barbecue have become popular among viewers, with Nanjing salted duck orders increasing by 126% and sales by 155% on match days [3][5] - Huai'an crayfish orders rose by 150% and sales by 188% in the last half month, while Xuzhou barbecue sales increased by nearly 50% [3] - Other local dishes like Suzhou fan cold noodles and Yangzhou fried rice saw Douyin group buying orders increase by 484% and 385% respectively [3] Group 3: Marketing and Promotions - The "Follow Su Super to Explore Jiangsu" campaign has been launched, promoting local food and drink businesses through limited-time offers and special packages [5][6] - The campaign includes a map for users to explore nearby venues and encourages social media engagement with the hashtag FollowSuSuper [5] - The league, organized by the Jiangsu Provincial Sports Bureau and local governments, will run for seven months, featuring 85 matches [6]

Core Insights - The "Su Super" league in Jiangsu has gained significant popularity, with Douyin's SuSuperLeague topic reaching 1.9 billion views and Weibo's JiangsuCityFootballLeague exceeding 53.19 million reads, indicating a strong public interest in the event [1][2] - The league has successfully attracted over 180,000 spectators in its first three rounds, with an average attendance of 15,000 per match, surpassing the average attendance of the China League One [2][3] - The event has triggered a substantial increase in local tourism and consumption, particularly in the food and beverage sector, with notable spikes in searches and orders for local delicacies [5][6] Economic Impact - The "Su Super" league has led to a remarkable boost in the local economy, particularly in the hospitality and tourism sectors, coinciding with the Dragon Boat Festival holiday [5][7] - During the three-day holiday, Jiangsu received approximately 12.42 million tourists, generating a total tourism revenue of 4.693 billion yuan, reflecting year-on-year growth of 2.15% and 0.20% respectively [7] - The league's popularity has resulted in a 214% week-on-week increase in the number of Jiangsu restaurants offering themed packages related to the event [5] Cultural Influence - The league has fostered a sense of community and cultural identity, with local teams and rivalries generating engaging narratives and memes that resonate with the public [3][4] - The search volume for "football" in Jiangsu has increased by 187% in the past week, indicating a growing interest in football culture and youth training programs [6] Tourism and Hospitality Growth - Hotel bookings in the six host cities for the upcoming fourth round of matches have seen significant year-on-year increases, with Huai'an up by 150% and Suqian by 67% [8] - Local governments are leveraging the league to promote tourism, offering discounts and incentives to attract visitors, such as free admission to attractions for residents of rival cities [7]

Core Insights - The Jiangsu Province's first urban football league, referred to as "Su Super," has evolved from a sports event into a significant social phenomenon and cultural symbol since its launch on May 10 [2][3] Group 1: Event Impact - The league has attracted over 180,000 spectators across various cities, with an average attendance of 9,852 per match, indicating strong public interest [2] - The third round of matches saw record attendance, with specific games drawing crowds of 22,198 and 15,669, showcasing the league's growing popularity [2] Group 2: Economic and Cultural Boost - The event has significantly boosted local tourism and consumption, with searches for local delicacies like Nanjing salted duck and Xuzhou barbecue increasing sharply [3] - Cities have responded with promotional activities, such as free entry to attractions for visiting fans, leading to a 305% year-on-year increase in bookings for local attractions during the Dragon Boat Festival [3][5] Group 3: Policy Support and Future Plans - The success of the "Su Super" league is supported by government initiatives aimed at promoting cultural and sports tourism, with plans for further integration of sports and tourism to stimulate consumption [5] - Future activities will focus on creating new experiences and offerings to meet public demand and drive high-quality development in the region [5]

Core Insights - The unexpected tourism success of Xuzhou during the May Day holiday, surpassing traditional tourist cities like Suzhou and Hangzhou, is attributed to its "free strategy" which attracted 5.29 million visitors on the first day [1][15] Group 1: Free Strategy - Xuzhou's decision to waive entrance fees for major attractions like the 5A-rated Yunlong Lake and 4A-rated Han Culture Scenic Area is a rare move that significantly increased visitor numbers [2][4] - The strategy led to increased spending in the local economy, with local restaurants reporting a surge in sales, indicating that the loss of ticket revenue was offset by higher overall visitor spending [4] Group 2: Culinary Appeal - Xuzhou set a Guinness World Record with 319 types of barbecue ingredients, enhancing its reputation as a culinary destination [5] - Local vendors capitalized on the influx of tourists by introducing innovative food offerings, such as "barbecue blind boxes," which became popular on social media [7] Group 3: Cultural Engagement - The city effectively utilized its rich cultural heritage, transforming historical narratives into engaging experiences for visitors, such as immersive activities related to Han culture [8] - The success of cultural storytelling was evident in the popularity of live broadcasts showcasing Xuzhou's historical sites, which generated significant interest among potential visitors [8] Group 4: Infrastructure and Services - Xuzhou's tourism infrastructure, including free shuttle services and well-equipped facilities, contributed to a positive visitor experience, contrasting with other cities that lacked such amenities [10][12] - The city quickly addressed capacity issues following the surge in visitors, demonstrating effective management and responsiveness to tourist needs [14] Group 5: Future Prospects - Xuzhou's innovative approach to tourism, including plans for night tours and collaborations with creative teams for events, suggests a commitment to sustaining its newfound popularity [15]