Group 1 - New World Development Company Limited has reached a new bank financing and unified bank financing agreement covering approximately HKD 88.2 billion of existing unsecured financial debt [1] - The company's financial management strategy focuses on reducing liabilities and improving cash flow, while continuing to fulfill existing financial responsibilities [1] - The recovery of the real estate market in Hong Kong and mainland China, along with the growth in demand for high-end residential properties, has led to the successful launch of several "phenomenal" hot-selling projects [1] Group 2 - As of June 25, the company has achieved its contract sales target of HKD 26 billion for the fiscal year 2024/2025 [1] - In the mainland market, projects in Guangzhou and Shenyang have led sales, with Shenyang's project topping the residential sales chart in May [1] - In Hong Kong, the super luxury project "滶晨" has sold over 330 units at a maximum price of over HKD 538,000 per square meter, attracting both local and overseas buyers [2]

Core Viewpoint - The K11 ECOAST project in Shenzhen, which has been highly anticipated and invested over 10 billion, has faced significant criticism since its trial operation began on April 28. Issues such as operational flaws, low merchant occupancy, and poor customer experience have led to disappointment among consumers and industry insiders [10][18][19]. Group 1: Project Overview - K11 ECOAST is positioned as a cultural retail landmark in the Greater Bay Area, but its opening has been marred by complaints regarding the experience and operational readiness [10][18]. - The project has attracted over 300,000 visitors on May 1, indicating strong initial interest despite the criticisms [10]. - Currently, the merchant occupancy rate is only about 50%, with many expected high-end brands not yet present [13][22]. Group 2: Operational Challenges - The trial operation has been described as rushed, with many facilities and directional signage inadequately prepared, leading to confusion among visitors [11][12]. - Specific complaints include mismatched toilet fittings and unclear navigation within the complex, which have been noted as areas needing improvement [11][12][19]. - Despite the high foot traffic, the available dining options are limited, causing long wait times and dissatisfaction among visitors [13][16]. Group 3: Future Developments - K11 ECOAST is still in its first phase of trial operation, with more shops expected to open in the coming months, and a second phase planned for 2026 [14][22]. - The management acknowledges the need for adjustments based on customer feedback and is actively working to address the issues raised during the initial operation [10][22]. - The project aims to enhance its cultural and artistic offerings to better engage consumers and improve the overall experience [21][22].

诸多被吐槽情况已改善 商场仍在升级中 5月8日，K11 ECOAST试运营10天之际，南都记者分别走访艺术区南、北馆以及海滨长廊Promenade发 现，商圈内确实仍有部分商家未进驻，铺面由于消防验收等原因仍在整备中，也有部分品牌门店当前通 过设置简易柜台等方式试营业，在接下来几天才能正式开业。据介绍，K11 ECOAST滨海文化艺术区当 前处于第一阶段的试运营期间，部分商家并未选择与艺术区同步开始试运营，将会在接下来一段时间内 陆续进驻，"接下来每个月都会有不同的变化，大家来到这里之后都会看到不同的样子"。期间，K11 HACC展馆将定期举办展览，并为艺术人士提供孵化创意项目的平台，海滨长廊、海边剧场等也将通过 各类活动来打造独特的艺术体验。 在K11 ECOAST 的顶层天台空间，云顶马术俱乐部也已经入驻，打造了一片专属的城市马术运动空 间，现已正式开始营业，俱乐部人员也持续给天然草场开展专门养护。工作人员介绍，"很难用一个具 体的名词去界定K11的天台空间，这里有很开阔的观看海景视野，融入社区公园等元素，还设置不少的 艺术装置，就像室内空间一样，很多都是融合在一体的。"南都记者走访期间，也看到有不少市民 ...

号称斥资百亿、历时七年打造，K11集团内地首个旗舰项目深圳K11 ECOAST自4月28日试营业以来， 就成为全城瞩目的焦点。这座自规划以来就被寄予"大湾区文化零售新地标"厚望的项目，却在开业后因 体验落差、招商争议和运营瑕疵频频被大众吐槽。 网友评价截图。 "期待越大失望越大"，网友如是总结。尽管K11 ECOAST此前多次对外强调目前是"分阶段试运 营"，"希望外界多给些时间"，但不少消费者并不买账。 居住蛇口的老深圳张女士就对南都·湾财社记者表示，自己是看着这栋"商业巨无霸"建起来的，连试运 营前都在赶工。"虽然海景很美、商场很漂亮还有一些社群活动，但目前逛和吃的都没什么惊喜，想要 购物吃饭还是会去隔壁的商业中心。张女士也直指，场馆间的动线"有点混乱"，没有清晰的指引。 5月1日和5月6日，南都·湾财社记者连续两天实地探访，K11 ECOAST在无敌海景外还有什么？5月9 日，有接近K11 ECOAST的人士告诉南都湾财社记者，试运营阶段确实仓促多有准备不足，就网上投诉 较多的卫生、灯光、洗手间设施等已进行整改。就业态丰富方面，该人士称未来数月首期还有店铺陆续 开业，二期将于2026年陆续呈现。 逛起来 ...

智通财经记者 | 王婷婷 "五一"假期作为消费旺季，向来是传统商场开业的黄金节点，承载着商家们抢占市场、提振消费的厚望。尤其是近两年来，文旅经济持续升温，为商业项目 注入强劲动能。 依托"五一"长假的客流虹吸效应，众多新开业商场得以快速"破圈"，凭借文旅融合活动、特色场景体验，迅速实现客流量与销售额的双向增长，成为拉动区 域消费的新引擎。 但在今年"五一"，商业地产领域却呈现出一幅截然不同的景象，商场开业数量明显下降，开发商拓店的积极性也大幅降低。 这背后，是行业发展逻辑的深刻转变。在经历了多年的快速扩张后，传统商场行业逐渐步入存量时代，单纯依靠新增项目、抢占市场份额的发展模式已难以 为继，定位模糊、缺乏运营能力的商业普遍面临较大的生存压力。 "不能再开了，我觉得已经太饱和了，前几年开太多。"一名开发商内部人士向智通财经表示。 当行业不再倾向同质化竞争，新的生机与变革正在悄然酝酿，特色化与体验化成为众多商场破局的关键路径。 以上海为例，上海悦荟广场升级空间，4楼"恰恰谷"火热开场，以"好谷+好饭"的复合商业模式链接年轻消费圈层；第一百货商业中心打造"繁花里"， 为"50+"新银发人群提供富有情绪价值的生活美学 ...