Core Insights - Ford has launched its new global brand proposition "Ready Set Ford - Unleash Your Nature" at the 23rd Guangzhou International Auto Show, emphasizing its commitment to outdoor exploration and adventure [3][12] - The Ford Mustang, the world's first all-terrain camping SUV, has officially begun pre-sales, showcasing Ford's integration of outdoor exploration spirit with intelligent new energy technology [5][12] Product Highlights - The Ford Mustang offers two power options: a range-extended version with a price range of 229,800 to 272,800 CNY and a pure electric version priced between 259,800 and 282,800 CNY, with a CLTC comprehensive range of 1,220 kilometers for the range-extended version and 650 kilometers for the electric version [5][7] - The new Ford Mondeo redefines the mid-to-high-end sedan segment with a fifth-generation EcoBoost® engine, delivering a maximum power of 261 horsepower and peak torque of 408 N·m, paired with an in-house developed 8AT transmission [10] Technological Innovations - The Ford Mustang features unique solutions such as a driver fatigue monitoring system and a comprehensive occupant monitoring system, enhancing safety for all passengers [7] - The new Mondeo incorporates the next-generation SYNC®+ intelligent connectivity system, equipped with an 8155 chip, supporting advanced voice recognition and navigation features [10] Product Range - Ford's "Exploration Wild" family includes a variety of models catering to different outdoor needs, such as the Ford Bronco representing "hardcore wild," the Ranger for professional off-road use, and the new F-150 Raptor for competitive off-roading [12]

Core Viewpoint - Ford's new electric vehicle, the Mustang Mach-E, combines rugged off-road aesthetics with advanced electric vehicle technology, showcasing a blend of traditional design and modern innovation [2] Design and Aesthetics - The front design maintains the brand's signature boxy and robust style, while the roof is equipped with lidar technology, emphasizing its smart features [2] - The side profile features straight lines and a strong shoulder line, along with pronounced wheel arches that convey a sense of power [2] - The vehicle includes a two-tone body and hidden door handles, appealing to a younger, fashion-conscious demographic [2] - The rear is characterized by vertically arranged LED light clusters and transparent tail light covers, enhancing its recognizability [2] Interior Features - The interior layout is simple and functional, featuring a 15.6-inch central control screen [2] - It is equipped with a 360-degree off-road panoramic system and smart travel guide functions, while retaining physical buttons and a rotary gear shift for reliable operation in off-road scenarios [2] Powertrain Options - The vehicle offers both pure electric and range-extended powertrains [2] - The pure electric version is equipped with dual motors, providing power outputs of 130 kW (front) and 202 kW (rear) [2] - The range-extended version combines a 1.5T turbocharged engine with dual motors, with the engine producing a maximum power of 110 kW, and motor outputs of 130 kW (front) and 180 kW (rear) [2]

Group 1 - Ford has announced the establishment of a wholly-owned subsidiary in Shanghai to manage marketing, sales, and service for its passenger cars and pickup trucks in China, with operations starting on October 1 [1] - Previously, Ford sold cars in China primarily through joint ventures, specifically Changan Ford and Jiangling Ford, with the latter dating back to 1995 [3][6] - Ford's sales peaked in 2016 at 1.27 million units but saw a significant decline to 560,000 units by 2019 due to product gaps and competitive pressures [9] Group 2 - The transition from commercial to passenger vehicles at Jiangling Ford has not been successful, with reported net losses of 106 million, 839 million, and 677 million yuan from 2022 to 2024 [22] - Ford's strategy to unify its sales channels for Changan Ford and Jiangling Ford aims to eliminate internal competition and streamline operations, similar to Mazda's previous consolidation efforts [25] - The company is also adjusting its product strategy by introducing previously hidden models like the Ranger and Mustang to cater to niche markets, which may serve as a self-rescue strategy [27][30]

Group 1: Industry Trends - The automotive industry is experiencing intense competition in 2025, characterized by consolidation, elimination, and systemic transformation [1] - The rise of electric vehicles is accelerating industry reshuffling, prompting companies to consider mergers and collaborations to enhance competitiveness [3][8] Group 2: Ford's Joint Ventures in China - Recent rumors about the merger of Jiangling Ford and Changan Ford were denied by Jiangling Motors, indicating no current plans for asset restructuring [2][4] - Both joint ventures, Jiangling Ford and Changan Ford, have faced declining sales, with Changan Ford's sales dropping by 16.43% year-on-year in the first five months of 2025, and Jiangling Ford's passenger vehicle sales falling to 35,000 units in 2024 [3] Group 3: Renault-Nissan Alliance Changes - Nissan announced plans to reduce its stake in Renault, coinciding with the resignation of Renault's CEO Luca de Meo, highlighting a shift in the traditional capital-binding alliance model [5][6] - The reduction of cross-holding from 43.4% to below 10% marks a transition to a "low-binding, high-autonomy" phase for the Renault-Nissan alliance [5][7] Group 4: Strategic Shifts and Challenges - Nissan's new CEO emphasized that funds from the stake reduction will be used for new vehicle development, aligning with its "Re: Nissan" revival plan [6] - Renault's leadership change raises concerns about the continuity of its electric vehicle strategy and the stability of the alliance with Nissan [6][7]