11月21日，第二十三届广州国际汽车展览会盛大启幕。福特汽车以"放天性，去野行"为主题，携全 球全新品牌主张及覆盖"休闲野、探索野、硬核野、赛级野"的全场景产品矩阵，登陆其位于3.2 馆的"户 外主题乐园"风格展台。全球首款"全地形露营SUV"福特智趣烈马正式开启预售，"动感大轿车"新蒙迪 欧首发亮相，多款明星车型共同演绎福特百年户外探索精神与智能新能源技术的完美融合。 本次车展，福特正式发布全球全新品牌主张"Ready Set Ford——放天性，去野行"。这一主张源自 起跑口令"Ready, Set, Go"，象征福特如发令枪般随时就位，为心怀梦想的行动派提供卓越座驾与灵感支 持。背后依托福特悠久的探索历史、众多全球赛事冠军荣耀、强悍的技术积累及全球高销量四大核心优 势，辅以全动力产品矩阵、沉浸式体验与深厚探险文化三大王牌，构建起独特的 "纵横" 生态，覆盖空 间、社群、装备、守护四大维度，为用户带来从城市穿梭到荒野探险的全场景户外体验。 作为本次车展的焦点车型，全球首款"全地形露营 SUV"福特智趣烈马凭借十二项同级唯一的场景 解决方案，成为媒体与观众关注的核心。该车基于福特"福域"原生智能新能源架构打 ...

Core Viewpoint - Ford's new electric vehicle, the Mustang Mach-E, combines rugged off-road aesthetics with advanced electric vehicle technology, showcasing a blend of traditional design and modern innovation [2] Design and Aesthetics - The front design maintains the brand's signature boxy and robust style, while the roof is equipped with lidar technology, emphasizing its smart features [2] - The side profile features straight lines and a strong shoulder line, along with pronounced wheel arches that convey a sense of power [2] - The vehicle includes a two-tone body and hidden door handles, appealing to a younger, fashion-conscious demographic [2] - The rear is characterized by vertically arranged LED light clusters and transparent tail light covers, enhancing its recognizability [2] Interior Features - The interior layout is simple and functional, featuring a 15.6-inch central control screen [2] - It is equipped with a 360-degree off-road panoramic system and smart travel guide functions, while retaining physical buttons and a rotary gear shift for reliable operation in off-road scenarios [2] Powertrain Options - The vehicle offers both pure electric and range-extended powertrains [2] - The pure electric version is equipped with dual motors, providing power outputs of 130 kW (front) and 202 kW (rear) [2] - The range-extended version combines a 1.5T turbocharged engine with dual motors, with the engine producing a maximum power of 110 kW, and motor outputs of 130 kW (front) and 180 kW (rear) [2]

Group 1 - Ford has announced the establishment of a wholly-owned subsidiary in Shanghai to manage marketing, sales, and service for its passenger cars and pickup trucks in China, with operations starting on October 1 [1] - Previously, Ford sold cars in China primarily through joint ventures, specifically Changan Ford and Jiangling Ford, with the latter dating back to 1995 [3][6] - Ford's sales peaked in 2016 at 1.27 million units but saw a significant decline to 560,000 units by 2019 due to product gaps and competitive pressures [9] Group 2 - The transition from commercial to passenger vehicles at Jiangling Ford has not been successful, with reported net losses of 106 million, 839 million, and 677 million yuan from 2022 to 2024 [22] - Ford's strategy to unify its sales channels for Changan Ford and Jiangling Ford aims to eliminate internal competition and streamline operations, similar to Mazda's previous consolidation efforts [25] - The company is also adjusting its product strategy by introducing previously hidden models like the Ranger and Mustang to cater to niche markets, which may serve as a self-rescue strategy [27][30]

Group 1: Industry Trends - The automotive industry is experiencing intense competition in 2025, characterized by consolidation, elimination, and systemic transformation [1] - The rise of electric vehicles is accelerating industry reshuffling, prompting companies to consider mergers and collaborations to enhance competitiveness [3][8] Group 2: Ford's Joint Ventures in China - Recent rumors about the merger of Jiangling Ford and Changan Ford were denied by Jiangling Motors, indicating no current plans for asset restructuring [2][4] - Both joint ventures, Jiangling Ford and Changan Ford, have faced declining sales, with Changan Ford's sales dropping by 16.43% year-on-year in the first five months of 2025, and Jiangling Ford's passenger vehicle sales falling to 35,000 units in 2024 [3] Group 3: Renault-Nissan Alliance Changes - Nissan announced plans to reduce its stake in Renault, coinciding with the resignation of Renault's CEO Luca de Meo, highlighting a shift in the traditional capital-binding alliance model [5][6] - The reduction of cross-holding from 43.4% to below 10% marks a transition to a "low-binding, high-autonomy" phase for the Renault-Nissan alliance [5][7] Group 4: Strategic Shifts and Challenges - Nissan's new CEO emphasized that funds from the stake reduction will be used for new vehicle development, aligning with its "Re: Nissan" revival plan [6] - Renault's leadership change raises concerns about the continuity of its electric vehicle strategy and the stability of the alliance with Nissan [6][7]