公开数据显示，电商女装退货率高达50%至60%，直播的退货率甚至达80%以上。其中，很多退货并非 质量问题，而是藏着吊牌穿几天之后，再无理由退货"薅羊毛"。所以，商家才做大吊牌，让人无法不剪 吊牌就穿出去。或许，这并非"下策"，而是远好于平台提升退货门槛的"上策"。 女装退货率高，其实是电商模式决定的。屏幕上看到的和穿在身上，总是不同的，所以很多消费者下 单，先收货、试穿，再决定退不退。退货，实际上起到了实体店试衣间的作用。 正因为有了便利的退货保障，很多消费者才敢买，甚至冲动型地买，反正可以"先试一试，不行再退"。 当退货不那么便利，消费者就不敢轻易下单，所以便利的退货背后，是繁荣的市场。 （来源：衢州日报） 转自：衢州日报 刘远举 近期，"巨型吊牌防退货"登上热搜，很多衣服的吊牌做成了A4纸大小。商家坦言，出此下策，是为了 应对高退货率。 硬币都有两面，"薅羊毛"随之产生。除了女装退货率高，演出服装不剪吊牌，使用后退回的情况，近年 来也屡见不鲜。 商家希望卖出后，退货门槛越高越好。退货麻烦，消费者就不退了，所以商家就抱团呼吁提高退货门 槛。这个舆论压力之下，今年4月，多个电商平台宣布提高退货门槛，全面取消 ...

Core Viewpoint - The article highlights the issue of high return rates in the clothing e-commerce sector, particularly due to students returning worn clothing after events, leading to financial losses for merchants [1][8]. Group 1: Merchant Experiences - A merchant in Heze reported a loss after students returned 40 performance costumes, which were worn and could not be resold [1]. - Another merchant from Shenyang experienced a loss of approximately 80,000 yuan due to over 60 students returning clothes after a sports event, claiming quality issues [8]. - Merchants are increasingly frustrated with the high return rates, which are often not due to product quality but rather misuse of the "no reason return" policy [8]. Group 2: School Involvement - The vice principal of the school involved stated that the returns were personal actions by students, and the school had not issued any return instructions [6]. - The school paid a deposit to the merchant and planned to handle refunds after students returned the items [6]. Group 3: E-commerce Platform Response - The e-commerce platform's customer service suggested that merchants file complaints regarding returns that exceed seven days and show signs of use, indicating a process for reviewing such cases [4]. - The platform aims to protect merchants' rights by potentially reversing incorrect refund decisions [4]. Group 4: Industry Trends - Some merchants are implementing measures to prevent misuse of return policies, such as attaching large tags or locks to clothing to deter customers from returning worn items [8][12]. - The trend of high return rates in the clothing sector is causing significant distress among merchants, prompting them to seek innovative solutions to mitigate losses [8].

Core Points - A clothing store owner in Heze reported economic losses due to students returning purchased performance costumes after use, which could not be resold [1][2] - The store owner expressed frustration over the condition of the returned items, which showed clear signs of use beyond the 7-day return policy [2] - The e-commerce platform's customer service suggested that the merchant file a complaint to protect their rights, indicating a review process for disputed refunds [4] Group 1 - A school official stated that the students acted individually without any instructions from teachers regarding returns, acknowledging the school's responsibility in the matter [6] - The school paid a deposit to the merchant and will adjust payments after the students return the items [6] - A similar incident occurred in Shenyang, where over 60 students returned clothing after an event, leading to significant losses for the store owner [7] Group 2 - High return rates in certain categories, particularly clothing, have caused distress among merchants, with many returns not related to product quality but rather exploiting the return policy [7] - Some merchants have implemented measures like oversized tags to deter misuse of the "no reason return" policy [7] - A Beijing clothing merchant resorted to using a visible lock on clothing zippers to prevent customers from returning items after wearing them, indicating a growing trend of protective measures among retailers [11]