模式重构、价格下探、跨区域扩张……中式米饭快餐的竞争逻辑正在发生变化。过去一年，中式米饭快餐是餐饮"性价比时代"最炙手可热的赛道之一，我 们试图走入这个最热闹活跃的细分领域，重新去理解餐饮行业究竟发生了什么？又将去往何处？此文为红餐网年终系列策划之一。 2026年，中式米饭快餐赛道迎来了一场深刻的"范式转移"。 一面是大米先生、乡村基、霸碗盖码饭等头部的规模竞赛，跨界玩家不断涌入分羹，市场竞争愈发激烈；一面是消费理性回归与成本高企的极限挤压。 当"赚钱越来越难"成为共识，行业的竞争逻辑已经变了：2026年，不再是单纯比谁开店更快，而是看谁能在微利中"抠"出增量。 活下去的关键词：全时段、全客群、全能店 2026年，中式米饭快餐品牌最大的压力依旧是赚钱。 南城香创始人汪国玉用"危机"来形容当下的处境：随着行业进入深度竞争阶段，利润只会越来越低。 这并非危言耸听，即便是头部连锁品牌，比如超意兴，据智通财经报道，其每份10元的快餐的纯利润只有7毛钱。 而在沈阳，一家房租水电成本在4000元/月的扒肉饭店，每天起码要卖够1500元才能维持下去。"我家扒肉饭做的是13.8元和15.8元的套餐，店里都是自家 人打零工成本 ...

0:00 近日，位于浙江省杭州市西湖区三墩镇的"二十四节气AI机器人餐厅"开启试营业。煮面、炒菜、冰淇淋 制作、咖啡制作都由机器人协同完成。作为西湖区的创新场景之一，该餐厅在让老百姓享受方便、优惠 用餐的同时，又为本土AI机器人产业提供了"实战"舞台。 记者：郑可意、刘铭翔 视频来源：西湖区融媒体中心 新华社音视频部制作 ...

Core Insights - The article discusses the potential profitability of small businesses, particularly food stalls, highlighting that they can generate significant income compared to traditional corporate jobs [1][10]. Group 1: Business Viability - A food stall can sell several hundred bowls of soup daily, with a profit margin of approximately 7 yuan per bowl, leading to a daily profit of around 700 yuan, translating to an annual income of 70,000 to 80,000 yuan [1]. - The importance of location is emphasized, as many businesses fail due to poor site selection, similar to real estate [3]. - The article suggests that small businesses, such as food stalls, can be more profitable than gig economy jobs like ride-sharing [8]. Group 2: Entrepreneurial Challenges - Running a food stall requires hard work and long hours, often leading to physical exhaustion if operating multiple meal services [5]. - The article notes that many entrepreneurs struggle with the demands of small business operations, especially when transitioning from easier online business models to more labor-intensive ones [5][10]. - It highlights the need for adaptability and understanding of market dynamics, as opportunities shift over time, with new trends emerging in technology and consumer preferences [5][10]. Group 3: Business Strategy - Success in small business relies on finding the right position and rhythm, as well as understanding the nuances of the trade [6]. - The article points out that even small ventures can be lucrative if managed well, with examples of successful local businesses that thrive despite high turnover among owners [9]. - It stresses the importance of calculating input-output ratios and customer demand to optimize profitability [11]. Group 4: Personal Aspirations - The article acknowledges that not everyone is inclined or capable of running a small business, suggesting that some may prefer traditional employment or other opportunities [13]. - It concludes that the scale of business is relative, and with the right management, small businesses can grow into larger enterprises [13].