Core Insights - The "Guangde Three-Piece Set," consisting of hot pot, milk tea, and peach crisp, has gained significant popularity, attracting a large number of tourists to Guangde City, with online views exceeding 5 billion and 4.17 million visitors recorded [1][2][3] Group 1: Location and Accessibility - Guangde City benefits from a strategic location at the geometric center of the Yangtze River Delta, making it easily accessible from major cities like Shanghai, Hangzhou, and Nanjing, which enhances its appeal for short trips and micro-vacations [2][3] - The city has positioned itself as a "back garden of urban circles," targeting the growing trend of "reverse tourism" and "small town leisure" [2][3] Group 2: Economic Impact and Growth - The popularity of the "Guangde Three-Piece Set" has led to a significant increase in local business, with daily revenues for hot pot restaurants rising to 3-4 thousand yuan, a fivefold increase in visitor numbers, and a 30% increase in overall restaurant revenues [4][5] - Local hotels have seen occupancy rates exceed 95%, a 25% increase, indicating a robust growth in the hospitality sector [5] Group 3: Marketing and Promotion Strategies - The "Guangde Three-Piece Set" gained traction through organic social media sharing, aligning with consumer behavior that emphasizes experience, sharing, and repurchase [3][8] - The city has implemented a "Leave Customer Plan," providing hand-drawn maps and free shuttle services to enhance visitor experience and encourage longer stays [6][7] Group 4: Community and Service Initiatives - Local businesses have collaborated to enhance customer service, including fresh ingredient guarantees and a consumer complaint compensation mechanism, which has improved visitor satisfaction [7] - The city has initiated a "Leave Customer Project" to upgrade tourism services and develop unique local products, aiming to create an unforgettable experience for visitors [7][8]

中新网评：数字时代，本土特色是最硬的流量密码 中新网北京12月4日电(记者 袁秀月)上世纪70年代，艺术家安迪·沃霍尔曾对未来做出预言，每个人都可 能在15分钟内出名。如今，这一预言也可以应用到城市上：数字时代，每座城市都有机会迎来自己的高 光时刻。 也许这座城市的规模并不大，也不是传统的旅游热门地，甚至有点冷门，但只要它有具备辨识度的本土 特色，有充满人情味的城市魅力，能提供足够的情绪价值和体验感，就可能借助社交媒体火出圈。从淄 博烧烤、"尔滨"冰雪旅游到天水麻辣烫，再到最近的"广德三件套"，莫不如此。 正如有人这样分析广德爆火的密码，不只是因为"炖锅＋卡旺卡奶茶＋詹记桃酥"三件单品，还因为它们 击中了人们对于地道风物和松弛生活方式的向往。 炖锅代表了广德乃至整个宣城地区的饮食特色，奶茶是当地年轻人熟悉的味道，桃酥则是当地的"老字 号"。它们并非人为硬凑而成，而是当地人普通生活的一部分。正因为够有特色、够真实、够接地气， 才意外成为一种新的文旅现象。 编辑：郭晋嘉 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使 ...

Core Insights - The unexpected popularity of the "three-piece set" from Guangde, consisting of a炖锅 (stew pot), 卡旺卡奶茶 (Kawanka milk tea), and 詹记桃酥 (Zhanji peach crisp), has attracted tourists from regions like Shanghai, Jiangsu, and Zhejiang, showcasing a successful case of local cultural tourism [1][2] Group 1: Market Trends - The surge in Guangde's tourism reflects a broader trend of diversified consumption in China, shifting from product-based to experience-oriented and emotional consumption [2] - There is a growing demand for cultural and creative products, as well as intangible cultural heritage items, indicating a shift in consumer preferences towards experiences that provide both satisfaction and emotional value [2] Group 2: Local Government Initiatives - The local government has implemented policies to innovate consumption scenarios, create quality IPs, and promote the integration of various business formats, which have contributed to Guangde's rise as a tourist destination [4] - Events such as the "炖锅大武台" (Stew Pot Grand Competition) and high-end sports events have been organized to attract visitors and enhance the city's appeal [4] Group 3: Community Engagement - Guangde's response to the influx of tourists has been commendable, with the government providing free buses and parking, and local businesses ensuring the freshness of ingredients [5] - The community's willingness to welcome visitors has transformed the city's image from merely being a "net celebrity" location to a place that offers genuine emotional connections [5] Group 4: Comparative Analysis - Other counties in China have also successfully gained attention by leveraging their unique characteristics, such as Anji County's bamboo forests and Dali's cultural identity, highlighting the importance of local culture in attracting tourism [7] - The challenge for Guangde lies in converting the temporary surge in visitors into sustained interest and deeper tourism experiences, which will require ongoing efforts to enhance local offerings [7]