Core Insights - The "Guangde Three-Piece Set," consisting of hot pot, milk tea, and peach crisp, has gained significant popularity, attracting a large number of tourists to Guangde City, with online views exceeding 5 billion and 4.17 million visitors recorded [1][2][3] Group 1: Location and Accessibility - Guangde City benefits from a strategic location at the geometric center of the Yangtze River Delta, making it easily accessible from major cities like Shanghai, Hangzhou, and Nanjing, which enhances its appeal for short trips and micro-vacations [2][3] - The city has positioned itself as a "back garden of urban circles," targeting the growing trend of "reverse tourism" and "small town leisure" [2][3] Group 2: Economic Impact and Growth - The popularity of the "Guangde Three-Piece Set" has led to a significant increase in local business, with daily revenues for hot pot restaurants rising to 3-4 thousand yuan, a fivefold increase in visitor numbers, and a 30% increase in overall restaurant revenues [4][5] - Local hotels have seen occupancy rates exceed 95%, a 25% increase, indicating a robust growth in the hospitality sector [5] Group 3: Marketing and Promotion Strategies - The "Guangde Three-Piece Set" gained traction through organic social media sharing, aligning with consumer behavior that emphasizes experience, sharing, and repurchase [3][8] - The city has implemented a "Leave Customer Plan," providing hand-drawn maps and free shuttle services to enhance visitor experience and encourage longer stays [6][7] Group 4: Community and Service Initiatives - Local businesses have collaborated to enhance customer service, including fresh ingredient guarantees and a consumer complaint compensation mechanism, which has improved visitor satisfaction [7] - The city has initiated a "Leave Customer Project" to upgrade tourism services and develop unique local products, aiming to create an unforgettable experience for visitors [7][8]

Core Viewpoint - In the digital age, cities with distinctive local characteristics have the potential to gain significant attention and popularity, leveraging social media to enhance their visibility [1] Group 1: Local Characteristics and Appeal - Cities, regardless of their size or traditional tourism status, can achieve recognition if they possess identifiable local features and a charming atmosphere that offers emotional value and experiential engagement [1] - The recent popularity of "Guangde's three-piece set" (stew pot, milk tea, and peach crisp) exemplifies how local specialties can resonate with people's desires for authentic experiences and relaxed lifestyles [1] Group 2: Infrastructure and Long-term Development - After gaining attention, the challenge for "internet-famous cities" lies in retaining the influx of visitors by integrating them into the city's everyday life, which requires robust infrastructure and support measures [2] - Effective management of online reputation, image building, and offline services such as accommodation, transportation, and local experiences are crucial for converting short-term traffic into long-term development [2] - The evolving attitude of visitors towards "internet-famous cities" reflects a more rational approach, emphasizing the importance of genuine hospitality and local warmth in sustaining interest [2]

Core Insights - The unexpected popularity of the "three-piece set" from Guangde, consisting of a炖锅 (stew pot), 卡旺卡奶茶 (Kawanka milk tea), and 詹记桃酥 (Zhanji peach crisp), has attracted tourists from regions like Shanghai, Jiangsu, and Zhejiang, showcasing a successful case of local cultural tourism [1][2] Group 1: Market Trends - The surge in Guangde's tourism reflects a broader trend of diversified consumption in China, shifting from product-based to experience-oriented and emotional consumption [2] - There is a growing demand for cultural and creative products, as well as intangible cultural heritage items, indicating a shift in consumer preferences towards experiences that provide both satisfaction and emotional value [2] Group 2: Local Government Initiatives - The local government has implemented policies to innovate consumption scenarios, create quality IPs, and promote the integration of various business formats, which have contributed to Guangde's rise as a tourist destination [4] - Events such as the "炖锅大武台" (Stew Pot Grand Competition) and high-end sports events have been organized to attract visitors and enhance the city's appeal [4] Group 3: Community Engagement - Guangde's response to the influx of tourists has been commendable, with the government providing free buses and parking, and local businesses ensuring the freshness of ingredients [5] - The community's willingness to welcome visitors has transformed the city's image from merely being a "net celebrity" location to a place that offers genuine emotional connections [5] Group 4: Comparative Analysis - Other counties in China have also successfully gained attention by leveraging their unique characteristics, such as Anji County's bamboo forests and Dali's cultural identity, highlighting the importance of local culture in attracting tourism [7] - The challenge for Guangde lies in converting the temporary surge in visitors into sustained interest and deeper tourism experiences, which will require ongoing efforts to enhance local offerings [7]