Workflow
烘焙课
icon
Search documents
十一假期还没到,4个反常现象出现,消费风向彻底变了
Sou Hu Cai Jing· 2025-09-22 13:42
Core Insights - The article highlights a significant shift in consumer spending from traditional retail to experiential purchases, indicating a growing preference for experiences over material goods [1][3][11] Consumer Behavior - In major shopping centers, traditional retail areas are experiencing a decline in foot traffic, with some areas seeing a nearly 40% drop in customer visits, while entertainment venues are thriving [3][5] - The overall retail sales growth rate for social consumer goods in the first eight months of the year is only 3.4%, contrasting sharply with the booming cultural and entertainment market [3][5] - Consumers, particularly younger individuals, are increasingly valuing experiences, such as attending concerts or participating in immersive activities, over purchasing physical items [5][7][11] Experience Economy - The rise of the "experience economy" is evident, as businesses adapt to consumer preferences by offering lifestyle-oriented services rather than just products [11][12] - Retailers are transforming their spaces to create comfortable environments that encourage longer visits, which can lead to increased sales [12][14] - Technological advancements, such as AR fitting rooms and mobile payments, are enhancing the experience economy, making it easier for consumers to engage and purchase [14][16] Economic Impact - The experience economy is not only revitalizing local economies but also creating new job opportunities in sectors like tourism, culture, and entertainment, with a reported 21% increase in employment in these areas compared to the previous year [16][18] - Innovative roles, such as immersive experience designers, are emerging as businesses focus on creating engaging and interactive consumer experiences [18] Government Initiatives - Governments are recognizing the importance of the experience economy and are implementing policies to encourage spending on experiences, such as paid leave and cultural consumption vouchers [18][20] - The article discusses the potential for experience-based spending to serve as a new economic driver, emphasizing the need for creativity and engagement in consumer offerings [18][20]
中国90后,挤满尼泊尔培训班
投资界· 2025-03-22 07:13
以下文章来源于凤凰网 ,作者陈默 凤凰网 . 关心生长的力量,凤凰网官方公众号 "这件事很后现代" 作者 | 陈默 排版 | 魏蔚 来源 | 凤凰网 (ID:ifeng-news) 在尼泊尔著名旅游城市博卡拉的一天,25岁的陈曦是这样度过的: 清晨,听着鸟叫声自然醒。她租的房子距波光粼粼的费瓦湖步行十几分钟,位于别墅 区,一室一厅,月租相当于人民币1000元(以下均为人民币计价),天气晴好时可以远 眺雪山。 中午,陈曦自己做饭吃。下午,她去附近的一家甜点咖啡店上烘焙课,课程每天满满当 当的4小时——在北京一家烘焙学校,这门课程学20天的报价是8800元,但在博卡拉, 她一个月只花了1300元。 一个月前,90后张路瑶刚从尼泊尔回国。她在加德满都上网球课时,球场两个场地的6 个学生中,有3个是中国人;拳击课的国人比例稍少,但每次上课的6-10个学生中,也 有2个是中国人。 陈曦在深圳的两家互联网大厂工作过,被裁一个月后,于2025年1月来了尼泊尔。她把 自己安排得异常充实:头两个月,她前后在尼泊尔首都加德满都的三家英语培训学校学 英语,还上了一门咖啡课。她天天跟尼泊尔同学一起上课,下课一起吃饭和游玩。她会 去他 ...