有人说，AI时代会是一个强者更强、赢者通吃、两极分化更为严重的时代。 那么，在一个巨头已然占领了大量资源与市场份额的行业里，是否还留有新入局者野蛮生长的缝隙？如何找到并破开那道缝隙？ 在分享中，他为大家讲述了AiPPT.com从0-2000万用户的创业全流程系统拆解，原生AI产品的五道护城河如何打造，以及如何防止被大模型公司"卷死"的 生存之道。 那么在AI应用层创业的赛道选择，我又是如何思考的呢？大家可以看下面这张图里的思考框架。 本次分享，不讲AI想象力，只讲AI执行力，让大家真正看到如何通过具体的行动在竞争激烈的赛道中占领自己的生态位。 以下为赵充的分享内容： AI创业如何选对战场？ 就像李善友教授在上午的课程中（混沌创新院第三模块英伟达案例课）说的那样，AI创业的最底层其实是芯片层，例如英伟达、华为等；再往上是算法 层，例如OpenAI、智谱、DeepSeek等。但这两层的创业难度非常高、调动的资金非常大，我们可以把它理解为AI时代的「基础设施」，也就是「水电 煤」。 这些「基础设施」又足够地卷，因而极大利好了应用层的创业。数据显示，中国大模型的调用成本已降至2023年的5%。可以说，技术基座的平权正 ...

Core Insights - The article discusses the opportunities for new entrants in the AI-driven market, particularly in the office software sector dominated by Microsoft, which holds approximately 75% of the global market share [2][15]. - The founder of PixelBloom shares insights on how to achieve rapid user growth and establish a competitive edge in a saturated market by focusing on execution rather than imagination [2][3]. Group 1: Market Dynamics - The AI era is characterized by a "winner-takes-all" scenario, leading to increased polarization in various industries [2]. - The cost of utilizing large AI models in China has decreased to 5% in 2023, making it a favorable time for application-layer entrepreneurship due to lower trial and error costs [5][6]. Group 2: Strategic Focus - The company chose to focus on the office efficiency tool market, specifically in creating an AI-powered PPT editor, leveraging existing technology and content ecosystems [9][10]. - The global office market is projected to reach 700 billion RMB in five years, with Microsoft generating around 350 billion RMB from its Office segment [15][16]. Group 3: Competitive Landscape - The market is divided into two types of competitors: those offering comprehensive solutions backed by large corporations and those aiming to become global category leaders by focusing on specific products [15][16]. - The company aims to become a global leader in the PPT segment, competing with other players like Gamma, which recently raised $68 million in funding [18][21]. Group 4: User Segmentation - Users of PPT software can be categorized into professional users who require advanced editing tools and non-professional users who prefer simple, AI-generated solutions [21][25]. - The company targets the non-professional market, which constitutes 95% of users, focusing on ease of use and quick generation of presentations [21][25]. Group 5: Growth Strategy - The company has adopted a straightforward business model with three revenue streams: direct consumer sales, partnerships, and embedding capabilities into large enterprises' systems [29][30]. - The marketing strategy emphasizes deep, scenario-based campaigns tailored to specific user groups, such as students and professionals [48][50]. Group 6: International Expansion - The company recognizes the necessity of international expansion, as the Chinese market represents only 6% of the global AI application market [51][53]. - Strategies for overseas markets include understanding local payment preferences, offering localized UI, and implementing differentiated pricing based on GDP [55][57]. Group 7: Execution Framework - The execution strategy is based on the 4P framework: Product, Price, Place, and Promotion, focusing on differentiation, market penetration, and targeted marketing efforts [32][34]. - The company aims to leverage its unique offerings and competitive pricing to capture significant market share quickly [46][50].

Core Viewpoint - The article discusses the emergence of AI applications, particularly focusing on the success of AiPPT.com, which has achieved over 100 million in revenue within 20 months by addressing the pain point of creating presentations efficiently [4][5]. Company Overview - AiPPT.com was launched in August 2023 and is operated by PixelBloom, which recently completed a B3 financing round led by Yizhuang Guotou [5][6]. - The funding will be used for global business development and product expansion, transitioning from office tools to AI assistants [6]. Product Features - AiPPT.com offers four methods for generating presentations: AI intelligent generation, document import generation, PPT beautification, and link-based PPT generation [8]. - The AI can create a presentation outline based on a single sentence input and generate a complete PPT in about one minute [9]. User Engagement - By May 2025, AiPPT is expected to reach a combined monthly visit volume of 23.47 million from domestic and international users [10]. - The platform ranks first in the domestic smart PPT sector and second globally, also appearing in the top ten of the overall AI product rankings [11]. Business Model - AiPPT.com operates under three business models: direct-to-consumer (B2C), partner-to-consumer (B2P), and business/government procurement (B2B/B2G) [13]. - The platform has integrated with over 100 partners, including major internet companies and AI firms [13]. Future Developments - AiPPT plans to launch specialized agents to enhance PPT output quality in specific fields, utilizing expert knowledge and data tools [15]. - The company aims to create an "AI-native office" that enhances Microsoft Office functionalities, positioning AI as an assistant rather than just a tool [18][19]. Market Potential - The global office software market is projected to reach 700 billion RMB in the next five years, indicating significant growth potential for AI-driven solutions [27]. - Currently, North America accounts for nearly half of the global revenue from the top 50 AI applications, while China only represents 6% [23]. Localization Strategy - AiPPT.com supports over 15 major languages and tailors PPT templates to local user preferences, such as creating "kawaii" templates for Japanese users [26].

Core Viewpoint - AiPPT.com, an AI-powered presentation tool, has achieved over 100 million in revenue within 20 months of its launch, addressing the common workplace pain point of creating presentations efficiently [2][4]. Company Overview - The parent company, PixelBloom, recently completed a Series B3 financing round led by Yizhuang Guotou, with participation from various investors [2]. - The funding will be used for global business development and product expansion, transitioning from office tools to AI assistants [2][4]. Product Features - AiPPT.com offers four types of PPT generation: AI intelligent generation, document import generation, PPT beautification, and link-based PPT generation [3]. - The AI intelligent generation feature can create a presentation outline based on a single user input within approximately one minute, producing up to 30 slides [3]. Market Performance - By May 2025, AiPPT is projected to reach a combined monthly user visit of 23.47 million, ranking first in the domestic AI PPT sector and second globally [4]. - The CEO attributes this success to the "AI era's dividends" and the company's early recognition of user needs in automated PPT generation [4][5]. Business Model - AiPPT.com operates under three business models: direct-to-consumer (B2C), partner-to-consumer (B2C through channel partners), and business/government procurement (B2B/B2G) [5]. - The platform has integrated with over 100 partners, including major internet and AI companies, to enhance its reach [5]. Future Developments - The company plans to launch "vertical agents" to improve PPT output quality in specialized fields by leveraging expert knowledge and tools [6]. - The CEO envisions creating an "AI-native office" that enhances Microsoft Office functionalities, positioning AI as an assistant rather than just a tool [8]. Global Expansion Strategy - AiPPT.com has established both AiPPT.cn and AiPPT.com domains to facilitate international expansion, focusing on high-traffic platforms like Google, Meta, and TikTok for promotion [12]. - The application supports over 15 languages and aims to localize templates to meet regional preferences, such as offering "kawaii" designs for Japanese users [13]. Market Potential - The global office software market is projected to reach 700 billion RMB in the next five years, presenting significant opportunities for growth and the emergence of high-value companies [13].

编辑部 整理自 凹非寺 量子位 | 公众号 QbitAI 今年是AI应用创业最好的时期。 在第三届AIGC产业峰会上，不到2年时间在AI PPT赛道做到NO.1的赵充如是说。 原因有三： 1）DeepSeek带动了整个AI应用市场的大盘，整体渗透率不止一倍大幅提升； 2）所有应用的范式都在发生切换，大量重新定义产品的机会涌现； 3）DeepSeek的出现让成本又降低了大约10倍。 为了完整体现赵充的思考，在不改变原意的基础上，量子位对演讲内容进行了编辑整理，希望能给你带来更多启发。 中国AIGC产业峰会是由量子位主办的AI领域前沿峰会，20余位产业代表与会讨论。线下参会观众超千人，线上直播观众320万+，累计曝光 2000万+。 话题要点 以下为赵充演讲全文： 赵充是 像素绽放PixelBloom(AiPPT.com) CEO ，旗下产品AiPPT.com自2023年8月上线以来，已经积累 2000多万用户，是大模型趋势中 表现最亮眼的AI产品之一。 AiPPT.cn诞生于内部赛马 他表示，中国AI应用正在走向全球，成为"世界工厂"，这是一个非常重要的趋势。明年可能有更多中国AI应用走向世界。 谢谢大家，很高 ...