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2025 运河牡丹文化周——牡丹产业创新交流研讨会成功举办,共探牡丹产业发展新路径
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-05-08 00:16
Core Insights - The "2025 Canal Peony Cultural Week" event focused on innovation in the peony industry and the new paradigm of the national trend economy, highlighting the importance of technology in cultural dissemination and product development [1][8] Group 1: Industry Development and Innovation - Experts discussed the potential of peony development in Beijing, emphasizing the unique advantages of the Guo County area, which connects cultural narratives between Beijing, Luoyang, and Heze [2] - The application of technology in various fields such as cosmetics, health, and medicine was highlighted, with suggestions for cost reduction through deep processing of waste materials [2] - The hybridization of peonies and their close relatives was identified as a means to enhance product diversity and increase the value of the peony biotechnology industry [2] Group 2: Cultural and Tourism Integration - The integration of peony culture with canal culture was proposed to create a unique cultural IP, with suggestions for developing cultural products and enhancing industry growth [3] - Experts emphasized the need for a multi-dimensional approach to peony tourism, combining aesthetics, functionality, and communication to overcome seasonal limitations [4] - The creation of a cultural landmark that integrates peony culture, canal culture, and health culture was suggested to cater to diverse tourist needs [4] Group 3: Collaborative Efforts and Strategic Partnerships - A strategic cooperation framework was signed between the Guo County government and Huashunde International Cultural Tourism to promote the peony industry cluster [6] - The "Core Cultural Experience Zone Co-Creation Plan" was launched to integrate resources and promote the deep integration of canal culture and the peony industry [7] - The event served as a platform for collaboration, aiming to establish the peony as a distinctive cultural tourism brand and drive regional economic development [8]
一蕊芳华满城韵——第42届中国洛阳牡丹文化节综述
He Nan Ri Bao· 2025-04-29 23:52
Core Viewpoint - The 42nd Luoyang Peony Culture Festival has successfully integrated cultural tourism and local economy, showcasing the city's charm and vitality through various innovative activities and events [2][5][11]. Group 1: Event Highlights - The festival features an online opening ceremony themed "One Flower Opens, Ancient City Moves," which creatively transitions from traditional flower viewing to interactive city-wide engagement [2]. - Over 100 platforms simultaneously broadcast the event, highlighting the city's historical landmarks and incorporating interactive elements like light shows and flower petal rain [2][4]. - A series of immersive activities, including the "Peony Wonderful Tour" and night-time consumption events, have attracted significant participation, with night-time spending accounting for over 60% of total consumption [4][5]. Group 2: Economic Impact - The festival aims to stimulate local consumption and enhance the city's attractiveness through various themed activities, including Hanfu, music, and intangible cultural heritage [5][11]. - The peony industry is positioned as a key driver for new cultural tourism development, with plans to expand cultivation and improve product offerings, including peony oil, tea, and cosmetics [11][15]. - The introduction of geographical indication trademarks for "Luoyang Peony" is expected to elevate the brand's recognition and support local businesses in major cities [11][15]. Group 3: Technological Integration - The city has implemented technology-driven measures to protect the peonies from adverse weather conditions, ensuring the flowers remain intact during the festival [7]. - Real-time monitoring and traffic management systems have been established to enhance visitor experience and safety during peak times [7]. Group 4: Cultural Significance - The festival not only celebrates the peony but also promotes a harmonious development model that blends traditional culture with modern tourism practices [15]. - Activities designed for various demographics, including the elderly and younger generations, reflect the festival's inclusive approach to cultural engagement [9][15].
鄂州花湖机场开通国内首条芍药鲜切花全货机航线
Zhong Guo Min Hang Wang· 2025-04-28 12:48
Core Insights - The launch of the "fresh flower route" from Heze to Ezhou Huahu Airport marks a significant development in the logistics of flower transportation in China, enhancing the efficiency of flower delivery from farms to markets [5][6] - The new route is expected to double the speed of delivery compared to traditional land transport, allowing for a 24-hour turnaround from harvesting to distribution across the country [5] Industry Overview - Ezhou Huahu Airport has opened its 13th cargo route this year, bringing the total number of cargo routes to 98, including 58 domestic routes and 40 international routes [5] - The flower industry in Heze is robust, with over 600 varieties of peonies cultivated on more than 50,000 acres, achieving annual sales of 120 million stems, which accounts for over 60% of the national market share [5] Economic Impact - The new logistics capabilities are projected to increase farmers' income by 20% annually, translating to over 100 million yuan in additional revenue [5] - Heze's flower industry also includes the production of over 260 deep-processing products, with an annual output value exceeding 13 billion yuan, showcasing its significant contribution to the local economy [5]