智通财经记者 | 张瑶 智通财经编辑 | 汤威 1. 首旅酒店集团"精彩长安街•宝藏酒店奇遇记"启幕 7月8日，首旅酒店集团"精彩长安街·宝藏酒店奇遇记"在位于长安街心脏地带的北京饭店诺金启幕。这 场文化盛宴集结了首旅集团及首旅酒店集团旗下13个品牌、82家高端奢华酒店，通过线上线下联动，开 启为期两个月的"宝藏酒店"巡展与体验之旅。 活动现场，集团旗下宝藏酒店矩阵亮相，展现出历史底蕴与时代创新的双面魅力。建国饭店是中国首家 中外合资酒店，其砖瓦间镌刻着中国酒店业从萌芽到繁荣的发展轨迹；贵宾楼饭店与西苑饭店，分别珍 藏着历史文物，以及 2000余幅齐白石等名家真迹的"艺术长廊"；北京饭店诺金的百年作家酒吧，至今 回响着泰戈尔、萧伯纳的诗韵；香山饭店作为贝聿铭的国内首作，彰显大师对园林美学与自然哲思的融 合表达。即将于今年揭幕的诺岚品牌，将以充满未来感的先锋艺术语言，重新解构高端酒店的定义。 2. 钓鱼台美高梅重磅推出儿童计划MGMKids 钓鱼台美高梅酒店集团推出全新儿童IP——MGMKids小狮子俱乐部，该计划于7月在旗下全品牌酒店启 动系列活动。 4. 文华东方推出纪录片《梦中之境》，以电影艺术礼赞奢华待 ...

Core Points - The 2025 Shanghai Night Life Festival kicked off on June 6, showcasing 45 diverse projects and brands that highlight Shanghai's vibrant 24-hour city life, serving as a prelude to the "Shanghai Summer" international consumption season [1] - The festival will run from June to September under the theme "Night Live Goes On," featuring 130 themed summer night activities, including trendy sports nights and e-sports months, aimed at enhancing the experience of Shanghai's inclusive nightlife [4] Economic Indicators - The "2025 China Urban Night Economy Index" was released, indicating that Shanghai ranks first nationally in night economy metrics, evaluated across five dimensions: nighttime travel activity, number of bars, nighttime lighting intensity, active late-night cinema screenings, and public transport activity at night [5] - In 2024, Shanghai recorded 4.03 million nighttime active trips, with 2,906 bars, nighttime lighting covering 75% of the city, 264,900 late-night cinema screenings, and public transport active across 1,975 square kilometers, leading the nation in four key dimensions of nighttime economy [8] New Consumption Scenarios - The festival will introduce new urban nighttime consumption scenarios across seven dimensions: night shopping, night dining, night shows, night entertainment, night tourism, night activities, and night reading, with 130 unique summer night activities planned [9] - Notable events include Starbucks introducing handcrafted cocktails and coffee brews, a new "night economy + sports + cultural tourism" model at Hongqiao Sports Park, and various themed night markets and festivals, such as "Havana Night" and a beer festival featuring nearly 70 craft beer brands [12][13]

Core Viewpoint - The article discusses the transformation in e-commerce driven by AI, emphasizing that brands must leverage AI for strategic decision-making to achieve growth and adapt to changing consumer behaviors [1][10]. Group 1: AI's Impact on E-commerce - AI is reshaping the competition logic in e-commerce, moving from budget-based strategies to intelligent decision-making processes [2][6]. - The shift from "experience + tools" to "AI + decision-making" signifies a fundamental change in how brands operate and strategize [4][6]. - AI enables brands to predict market trends and optimize marketing strategies, enhancing operational efficiency and decision-making accuracy [6][10]. Group 2: Case Studies of Successful Brands - Skechers utilized AI to identify a significant demand for "slip-on" shoes among young consumers, allowing them to adjust their marketing strategies and product offerings swiftly [12][14]. - Fenjiu, a traditional liquor brand, successfully engaged younger consumers by creating a new drinking culture and leveraging AI to optimize their marketing strategies, resulting in a 200% increase in GMV [16][18]. - Cotton Era enhanced its brand recognition and consumer engagement through AI-driven strategies, achieving significant growth in new customer conversion rates [20][21]. Group 3: Future Directions and Strategies - The article highlights that AI will continue to play a crucial role in helping brands achieve predictable and efficient growth, with a focus on creating a healthy operating environment for merchants [29][30]. - The integration of AI into brand strategies is seen as essential for navigating the complexities of consumer engagement and market dynamics [30][31].