Core Insights - The trend in the snack food industry, particularly in the marinated food segment, is shifting towards more diverse offerings that combine traditional snacks with full meal options, catering to changing consumer preferences for dining experiences [7][11] Company Strategies - Companies like Jiujia and Zhou Hei Ya are innovating by integrating hot pot elements into their offerings, such as Jiujia's fresh boiling of marinated items and Zhou Hei Ya's introduction of rice and noodle dishes [1][3] - Absolute Taste has launched a "plus store" concept, featuring a trendy atmosphere with a menu that includes fried snacks and craft beer, appealing to younger consumers looking for a social dining experience [5] - Zhou Hei Ya has expanded its product line to include marinated sauce packages for home cooking, while Absolute Taste has collaborated with tea brands to offer meal sets, indicating a strategy to diversify revenue streams [9] Market Trends - The marinated food market experienced a modest growth of only 3.7% last year, prompting brands to adapt by offering more substantial meal options rather than just snacks [7] - The evolving consumer behavior shows a preference for dining in and enjoying a variety of food options, leading brands to create environments conducive to longer stays and social interactions [11] Challenges and Risks - The shift towards freshly prepared items raises concerns about hygiene and food safety, particularly for brands like Zhou Hei Ya that are moving away from vacuum packaging [7] - The expansion into new markets, such as the U.S. for brands like Ziyuan Baiwei Chicken, presents challenges in consumer acceptance of traditional flavors among non-Chinese customers [9]

四年前，洪嘉敏完成了一次颇具潮汕地域特色的"传承"，但传承的不是香火，而是一个餐饮品牌。 事情要追溯到1997年的北京。当时的唱片公司老板、后来的中关村董事长、著名企业家许钟民在北京建国门外开出了一家高端潮式餐馆"潮好味"。 在那个物流尚不发达的年代，"潮好味"率先从潮汕地区空运新鲜食材，在京城一炮打响了名头，陆续开出七家分店。 后来二十多年里，许钟民在商海几经浮沉，潮好味也逐渐关停，直到2021年。 那一年，许忠民把潮好味商标无偿赠予了潮汕同乡、90后创业者洪嘉敏。重启后的"潮好味"以"高端餐饮＋中式快餐"双线作战，衍生出潮好味·金奖猪脚 饭。 而在这个颇为曲折故事的背后，是猪脚饭从一道具有地域特色的米饭快餐，逐渐走向全国并自我迭代。 如今，这个品类已催生出三万多家相关企业，成为无数打工人心目中的快餐顶流。 一碗饭，一座城，每五家猪脚饭就有一家开在深圳 1980年代，年轻的许钟民从报纸上看到"深圳要取消统购统销"后，决定去深圳倒腾粮油生意。而在当时，深圳第一批开店卖猪脚饭的人，很多都来自两百 多公里外的揭阳市隆江镇。 他们中不少人或许还买过这位"老乡"的大米。 店里卤水也并不只有猪脚。猪耳、鸡爪、鸡腿、鸭肉 ...