Core Viewpoint - The company, Ziyan Food, issued an apology statement on December 25, 2025, addressing an incident where a store employee was caught taking beef after weighing it for a customer, which violated company policies and harmed consumer rights [4][9]. Group 1: Incident Details - On December 24, 2025, a consumer posted a video on social media alleging that an employee at the Ziyan Bawei Chicken store in Nantong City engaged in improper behavior during a sale [7]. - The company took the allegations seriously and formed a special task force to investigate the claims, confirming that the employee's actions were indeed inappropriate [4][9]. Group 2: Company Response - The company expressed deep regret and self-blame regarding the incident and implemented several immediate measures: 1. The involved store was temporarily closed for rectification, with a notice issued to the franchisee based on the franchise agreement [5][9]. 2. The employee involved was immediately terminated from their position [5][9]. 3. A nationwide alert was issued to all stores to reinforce service standards and operational protocols [5][9]. 4. The company offered compensation to the affected consumer, promising ten times the amount of their purchase as cash compensation and a 1,000 yuan brand gift card [5][9]. Group 3: Compensation and Customer Engagement - To further express apologies to other customers who shopped at the Nantong store, the company initiated a 10-day compensation campaign: 1. Customers who made purchases between December 1 and December 25, 2025, could redeem a 100 yuan no-threshold gift card with their receipt [9]. 2. From December 26, 2025, to January 4, 2026, customers making any purchase at the store would receive double the value of their purchase in five-spice beef [9]. Group 4: Company Background and Financial Performance - Ziyan Food, the parent company of Ziyan Bawei Chicken, was listed on the Shanghai Stock Exchange on September 26, 2022, and specializes in various marinated products [10]. - As of June 30, 2024, the company operated 6,308 stores in China, with 29 being directly operated [10]. - The latest financial report indicated a 6.43% year-on-year decline in revenue to 2.514 billion yuan and a 44.21% drop in net profit to 248 million yuan for the first three quarters of the year [10].

12月5日，周黑鸭宣布，集团首家海外品牌门店，已于当日在马来西亚巴生港正式开业。 "海外首店成功开业，标志着本集团出海战略迈出实质性一步，为后续在东南亚及其他海外市场的稳健 拓展奠定了可复制的运营基础。"周黑鸭表示。 海外首店落地，开启"卤味出海"新篇章 当前，休闲卤味行业竞争激烈。一方面，传统卤味品牌普遍面临市场趋于饱和、产品同质化等挑战；另 一方面，王小卤、盛香亭、研卤堂等新兴品牌，正凭借精准营销、消费场景拓展，持续抢夺市场份额。 于是，"出海"就成了周黑鸭布局长期发展的重要突破口。选择马来西亚作为海外首站，则是基于其审慎 而清晰的区域策略。 作为东南亚核心消费市场之一，马来西亚具备辐射新加坡、印尼、泰国的区域枢纽能力，且华人占比约 23%，对中式卤味接受度较高。 值得一提的是，马来西亚还拥有着庞大的清真消费群体，以及成熟、系统的清真产业体系。其清真认证 (HALAL)由伊斯兰教发展署(JAKIM)颁发，代表着对餐饮产品卓越品质与安全标准的权威认可，是全球 多个伊斯兰国家公认的"黄金通行证"。 据悉，该门店将延续透明化运营理念，采用"前店后厨、明档现卤"模式，主推卤鸭腿、章鱼仔等明星单 品，保留卤鸭脖、鸭 ...

马鞍山市市场监督管理局公布2025"守护消费"铁拳行动第六批典型案例（整治制售假劣肉制品专项行动） 2025年以来，马鞍山市市场监管部门以推进"守护消费"铁拳行动为抓手，聚焦肉制品制假售假、超范围超限量使用添加剂及非法添加非食用物质等民生痛点 突出问题，严厉打击各类违法行为，依法查处了一批违法案件，进一步净化肉制品市场秩序。现将部分典型案例公布如下： 食用农产品中恩诺沙星残留超标，会对人体健康带来较大风险。根据食品相关法律法规的规定，食用农产品销售者必须建立进货查验记录制度，这是保障食 品安全、实现产品可追溯的重要法律义务。市场监管部门将通过日常监管、监督抽查、执法办案等措施，督促引导食用农产品经营者完善进货查验记录制 度，提升其法律意识，共同筑牢食品安全防线。 1、马鞍山市市场监管局查处马鞍山市雨山区荣美熟食店生产经营超范围使用食品添加剂的食品案 2025年8月21日，马鞍山市市场监管局依法查处马鞍山市雨山区荣美熟食店生产经营超范围使用食品添加剂的食品的违法行为，作出没收违法所得并罚款的 行政处罚。 2025年6月23日，马鞍山市市场监管局根据监督抽检不合格案件线索，依法对当事人生产经营超范围使用食品添加剂 ...

此举标志着周黑鸭在国际化布局中迈出关键性一步，东南亚市场拓展进入新阶段。未来，周黑鸭在海外 将采取"门店+渠道"双线策略，实现全渠道覆盖，稳步拓展海外市场，推动中国卤味文化走向世界。 2025年12月5日，周黑鸭(01458)海外首家门店在马来西亚巴生港正式开业。门店采用"前店后厨、明档 现卤"模式，产品方面，主推卤鸭腿、章鱼仔等明星单品，保留卤鸭脖、鸭锁骨等经典款，并新增素菜 系列和小海鲜品类，在保留周黑鸭经典风味的同时贴合当地喜好。 ...

此举标志着周黑鸭在国际化布局中迈出关键性一步，东南亚市场拓展进入新阶段。未来，周黑鸭在海外 将采取"门店+渠道"双线策略，实现全渠道覆盖，稳步拓展海外市场，推动中国卤味文化走向世界。 智通财经APP获悉，2025年12月5日，周黑鸭(01458)海外首家门店在马来西亚巴生港正式开业。门店采 用"前店后厨、明档现卤"模式，产品方面，主推卤鸭腿、章鱼仔等明星单品，保留卤鸭脖、鸭锁骨等经 典款，并新增素菜系列和小海鲜品类，在保留周黑鸭经典风味的同时贴合当地喜好。 ...

Core Viewpoint - The company reported a strong performance in Q3 2025, with revenue of 1.041 billion yuan, a 14.55% increase quarter-on-quarter, and a net profit of 90 million yuan, indicating robust growth strategies and market positioning [1] Group 1: Financial Performance - In Q3 2025, the company achieved operating revenue of 1.041 billion yuan, reflecting a quarter-on-quarter increase of 14.55% [1] - The net profit attributable to shareholders reached 90 million yuan, showcasing effective cost management and operational efficiency [1] - Total assets increased to 3.917 billion yuan, a growth of 17.56% compared to the end of the previous year, indicating strong asset management and investment strategies [1] Group 2: Young Consumer Strategy - The company has deepened its youth-oriented strategy, recognizing the Z-generation as a key market segment, through product innovation and marketing transformation [2] - New product lines such as "Tea Marinated Series," "Smoked Marinated Series," and "Spicy Rabbit Legs" have resonated well with young consumers, driving significant increases in store traffic and sales [2] - The company has expanded its presence in over 70 universities across major cities, enhancing brand recognition among young consumers and establishing a solid user base for long-term growth [2] Group 3: Marketing Innovation - Digital marketing has been a crucial element of the youth strategy, with innovative campaigns boosting brand visibility and user engagement [3] - Collaborations with platforms like Taobao and brands like Samyang have effectively attracted young consumers, with significant participation in events like ChinaJoy [3] - The partnership with Taobao resulted in over 4 million orders on the Ele.me platform during the promotional period, demonstrating successful conversion of brand awareness into sales [3] Group 4: Global Expansion - The company is accelerating its global expansion strategy, with new store openings in key overseas markets such as the U.S. and Australia, bringing the total number of international stores to 9 [4] - The dual-channel approach of "supermarket penetration + direct stores" is being employed to explore the globalization of Chinese marinated food [4] - Localized operations include bilingual menus and portion-based sales, catering to both local and Chinese consumers, enhancing the customer experience [4] Group 5: Strategic Vision - The company's core strategy of "Quality as the Foundation, Innovation as the Wings" is guiding its steady progress in building a food ecosystem [5] - With ongoing enhancements in supply chain capabilities, deepening youth strategies, and advancing global layouts, the company is positioned for sustainable long-term growth in the marinated food market [6]

Core Insights - The "Free Duck for College Students" campaign initiated by Zhou Hei Ya International Holdings Limited successfully concluded, distributing 300,000 products and registering over 120,000 student members, with total online exposure exceeding 140 million [1][3]. Group 1 - The campaign allowed college students to receive a free product by adding Zhou Hei Ya's welfare officer and completing student verification, with an investment of over 4 million yuan during the back-to-school season [3]. - Zhou Hei Ya's marketing strategy included both online and offline approaches, reaching over 3.2 million students across more than 250 universities in nine major cities [3][4]. - The campaign not only provided products but also resonated emotionally with young consumers, establishing a long-term brand association of "Zhou Hei Ya = Youth Memory" [3][4]. Group 2 - By focusing on college students, Zhou Hei Ya achieved widespread product experience and planted the emotional seed of "Sweet and Spicy Youth" in the minds of Generation Z, successfully transforming a short-term campaign into a long-term brand asset [4]. - The founder of Zhou Hei Ya expressed a commitment to infusing youthful energy into "Chinese flavors" through a blend of unwavering craftsmanship and passionate innovation [4].

Core Insights - The "Free Duck for College Students" campaign initiated by Zhou Hei Ya has become a phenomenon among Generation Z, generating significant engagement and brand awareness [1][3][4] Group 1: Campaign Overview - The campaign ran from July 20 to October 15, distributing a total of 300,000 products and registering over 120,000 college student members [1][3] - The campaign achieved over 140 million online exposures, successfully resonating with the youth demographic [1][3] Group 2: Engagement Strategy - College students could receive free products by adding Zhou Hei Ya's welfare officer and completing student verification, with over 400,000 yuan invested during the back-to-school season [3][4] - The campaign utilized both online and offline strategies, reaching over 3.2 million students across more than 250 universities in nine major cities [3][4] Group 3: Brand Positioning - Zhou Hei Ya effectively linked its spicy and sweet product flavors with youthful vitality, establishing a long-term mental association of "Zhou Hei Ya = Youth Memory" [4][5] - The campaign not only expanded product experience but also planted the emotional seed of "Sweet and Spicy Youth" in the minds of Generation Z [4][5] Group 4: Industry Impact - The campaign serves as a breakthrough model for addressing the marketing challenges faced by the snack industry in engaging Generation Z, emphasizing emotional connection over mere traffic [5] - It redefined the communication logic between consumer brands and young audiences, integrating product, emotion, and scenario to deepen brand-user connections [5]

Group 1 - The core idea of the article is that Zhou Hei Ya is enhancing its marketing strategy by offering free products to college students, aiming to strengthen its connection with the Z generation [1] - The upgraded campaign, starting from September 1 to September 30, involves distributing 400,000 yuan worth of products, with 30,000 free items available each week [1] - The previous summer campaign successfully distributed 300,000 free products, generating significant social media buzz and engagement among college students [1] Group 2 - Zhou Hei Ya's founder, Zhou Fuyu, emphasizes the company's commitment to integrating into the lifestyle of the Z generation, aiming to be both a food choice and a companion in their youth [1] - The brand seeks to resonate with the vitality of the Z generation, promoting a narrative of "sweet and spicy youth" that reflects the current era [1]

Core Insights - The trend in the snack food industry, particularly in the marinated food segment, is shifting towards more diverse offerings that combine traditional snacks with full meal options, catering to changing consumer preferences for dining experiences [7][11] Company Strategies - Companies like Jiujia and Zhou Hei Ya are innovating by integrating hot pot elements into their offerings, such as Jiujia's fresh boiling of marinated items and Zhou Hei Ya's introduction of rice and noodle dishes [1][3] - Absolute Taste has launched a "plus store" concept, featuring a trendy atmosphere with a menu that includes fried snacks and craft beer, appealing to younger consumers looking for a social dining experience [5] - Zhou Hei Ya has expanded its product line to include marinated sauce packages for home cooking, while Absolute Taste has collaborated with tea brands to offer meal sets, indicating a strategy to diversify revenue streams [9] Market Trends - The marinated food market experienced a modest growth of only 3.7% last year, prompting brands to adapt by offering more substantial meal options rather than just snacks [7] - The evolving consumer behavior shows a preference for dining in and enjoying a variety of food options, leading brands to create environments conducive to longer stays and social interactions [11] Challenges and Risks - The shift towards freshly prepared items raises concerns about hygiene and food safety, particularly for brands like Zhou Hei Ya that are moving away from vacuum packaging [7] - The expansion into new markets, such as the U.S. for brands like Ziyuan Baiwei Chicken, presents challenges in consumer acceptance of traditional flavors among non-Chinese customers [9]