Core Viewpoint - The current agricultural product consumption market is facing challenges not due to insufficient demand, but rather a "structural mismatch" in supply and demand [3][6]. Group 1: Market Challenges - The traditional best-selling variety, Fuji apple, has reached saturation, while new apple varieties such as Ai Fei and Wang Lin are in high demand but short supply [3][6]. Group 2: Proposed Solutions - Three transformative changes are necessary to address the supply-demand mismatch: 1. Precise demand insight through digital tools to segment populations, regions, and categories [3][6]. 2. Innovation in production methods, promoting mechanization, biological pest control, and digital management to convert experience into standardized processes, enhancing quality and differentiation [3][6]. 3. Optimization of consumer reach via targeted content, media, and scenarios, improving supply chain efficiency through AI order distribution, origin warehouses, and digital logistics to ensure fresh delivery from farm to table, with traceability and transparency in management [3][6].

Core Viewpoint - The 27th Peking University Guanghua New Year Forum focuses on "domestic demand-led growth" as a key theme, aligning with the central economic work conference's emphasis on strengthening the domestic market for the new phase of the 14th Five-Year Plan [1][19]. Group 1: Forum Overview - The forum was held on January 17, 2026, at Peking University, featuring prominent speakers including university officials and industry representatives [3][21]. - The event aims to contribute to the theoretical framework for the 14th Five-Year Plan and stimulate discussions on building a robust domestic market [1][19]. Group 2: Keynote Speeches - Liu Shijun discussed the shift from supply constraints to demand constraints in China's economic growth, emphasizing the need for a focus on consumption and human capital investment [7][24]. - Gao Peiyong highlighted the importance of stimulating residents' consumption as a key driver of economic growth, addressing challenges such as weak consumer confidence and the need for systemic reforms [10][26]. - Liu Qiao analyzed the paradox of low consumer spending in relation to high per capita consumption, suggesting policy reforms to enhance disposable income and consumer rates [12][29]. Group 3: Roundtable Discussion - The roundtable featured discussions on how new supply can create new demand, with industry leaders addressing the structural mismatches in consumer markets [14][32]. - Ma Tiemin pointed out the need for agricultural product market reforms to address supply-demand mismatches, advocating for digital tools and innovative production methods [15][33]. - Other participants emphasized the importance of understanding consumer behavior shifts and the need for companies to adapt their strategies to meet evolving market demands [16][34][35]. Group 4: Future Directions - Zhang Zheng summarized that creating new demand through new supply is a comprehensive process involving value creation, technological empowerment, and supply chain upgrades [18][36]. - The forum underscored the necessity for collaborative efforts among policymakers, capital providers, and entrepreneurs to foster a sustainable environment for innovation and growth [18][36].