以下文章来源于小牛财经Pro ，作者小牛财经 小牛财经Pro . 财报拆解专家，长期关注大A、港美股市场，在这里读懂投资机会！ （V：ThedreamdayC） 有 预制 菜，就 有 预制 茶 。 三季度 的茶饮 公司财报， 上演着一幕真实的 " 冰与火之歌 " 。 一边是香飘飘这种传统巨头 营收净利双降 ， 一边是蜜雪冰城、古茗等新茶饮营收利润双双 增长 。 这不仅仅是几家公司业绩的起伏，更是中国 茶饮 消费市场一场深刻变革的缩影。 冲泡奶茶销量持续 萎缩，现制奶茶一路狂飙， 谁才是千亿红海市场中的 "突围者"？ 国民奶茶业绩断崖下滑 曾几何时，香飘飘作为"国民奶茶第一股"，凭借着"香飘飘奶茶一年卖出3亿多杯，能环绕地 球一圈"的广告宣传语深入人心，销量惊人。 然而，如今的香飘飘却面临前所未有的挑战。 今年半年报，香飘飘营收10.35亿元，同比下滑12.21%；归属于母公司股东的净利润亏损 0.97亿元，同比骤降230.13%。 这种业绩断崖式下降的背后，是香飘飘传统支柱冲泡业务持续性萎缩和外部市场变化的双重 挤压。 财报显示，报告期内其冲泡类产品销售收入同比下降31.04%，成为拖累整体业绩的主因。 面对 ...

Group 1 - The new-style tea beverage industry is experiencing a trend towards healthier options, driven by increasing consumer health awareness and preferences for "light milk" and "low sugar" products [1][2] - Companies are focusing on product transparency by providing detailed nutritional information on their beverages, such as glycemic index, calorie count, caffeine content, protein, and sodium levels [1] - The introduction of non-hydrogenated base milk products is seen as a significant innovation in the tea beverage sector, with companies like Saint Mana Dairy leading the way in developing healthier alternatives to traditional creamers [2] Group 2 - Saint Mana Dairy has expanded its production capacity with new Tetra Pak production lines to meet the demand for non-hydrogenated base milk, which avoids the health risks associated with trans fats [2] - The founder of Saint Mana Dairy emphasizes the importance of balancing taste and health in product development, aiming to cater to the new consumer trend of prioritizing health without sacrificing flavor [2]