除全聚德挂炉烤鸭、盛世牡丹烤鸭宴等经典招牌外，店内还汇集了多款讲究菜、老北京风味及创意融合 菜品，如试营业期间广受好评的京葱烧东海带鱼、芝士红烩小牛肉、松露浓汤焗虾球配吐司、开心嘎嘎 鸭等，让传统京味与新潮味蕾碰撞出别样火花。无论是嗜爱老北京风味的食客，还是追求新鲜体验的年 轻群体，都能在这里找到心仪的美食。 2025年岁末之际，全聚德（002186）品牌直营门店再添新址。12月26日，全聚德湾里店即将正式开业迎 宾。该门店位于"湾里·王府井（600859）WellTown"五层，总面积665平米，设有132个餐位及3个独立景 观包厢，凭窗即可俯瞰度假区全景，为商务宴请与家庭聚会提供了兼具格调与舒适的就餐环境。 这家坐拥环球度假区全景、集现代餐饮与京味文化于一体的门店，不仅为度假区周边餐饮格局增添了新 的品质选择，也是全聚德在2025年坚定推进"守正创新"核心战略，对餐饮门店实施多维度升级的最新成 果与缩影。 场景重塑：从饮食场所到沉浸式文化体验场 全聚德湾里店"凭窗俯瞰度假区全景"的设计理念，是公司"打造新场景"的集中体现。其核心是将餐饮空 间从单纯的用餐场所，升级为融合在地文化、主题叙事与审美体验的复合场 ...

Core Insights - The event aimed to promote international brand exchange and cooperation, focusing on the theme "Inheriting Tradition and Innovating Development" [1] - The discussion highlighted the importance of brand rejuvenation and the construction of a new global chain ecosystem [1][7] Group 1: Brand Rejuvenation Strategies - The key to brand rejuvenation lies in balancing tradition and innovation, ensuring the preservation of authentic skills while innovating expression [3] - Fulljuede has explored new scenes, products, channels, and content over the past five years, achieving significant results [3] - New thematic restaurant designs have been implemented in major locations, attracting younger consumers and becoming popular social media spots [3][4] Group 2: Product and Channel Innovations - The new menu includes traditional and innovative dishes, with the latter contributing 50% of sales despite only making up 30% of the menu [4] - The company has experienced rapid growth in its online marketplace and has partnered with delivery platforms to create "satellite stores" focusing on specific menu items [4][5] - New content has been introduced through cultural products and educational activities, linking the brand with younger consumers [5] Group 3: Global Expansion and Quality - Fulljuede's international strategy focuses on both quantity and quality, with eight stores in four countries and plans to enter the Middle East [7] - The Vancouver location has received a Michelin star, establishing Fulljuede as a benchmark for high-end Chinese cuisine globally [7] - The company aims to maintain authentic flavors while building a global supply chain to ensure the integrity of its culinary offerings [7] Group 4: Future Directions - Fulljuede emphasizes the need for innovative products, attractive dining experiences, and engaging narratives to appeal to younger audiences [8] - The company plans to continue its systematic rejuvenation strategy across scenes, products, channels, and content to enhance its appeal in the modern market [8]

Core Viewpoint - The event aimed to promote international brand exchange and cooperation, focusing on the theme of "Inheritance and Innovation" in the context of traditional Chinese brands [1] Group 1: Brand Youngization Strategy - The key to brand youngization is balancing tradition and innovation, ensuring the preservation of original techniques while innovating expression forms [3] - Over the past five years, the company has explored new scenes, products, channels, and content, achieving significant results [3] - New themed dining experiences have been created in major stores, attracting younger consumers and becoming popular social media spots [3] Group 2: Product and Channel Innovation - The new menu includes traditional and innovative dishes, with the latter contributing 50% of sales despite only making up 30% of the menu [4] - The company has seen rapid growth in its online marketplace and has partnered with delivery platforms to create "satellite stores" focusing on specific products, leading to a successful operational model [4] - New content initiatives include educational activities and creative products that connect with younger audiences, balancing cultural heritage with modern aesthetics [4] Group 3: Global Expansion Strategy - The company has established a presence in four countries with eight stores and plans to enter the Middle Eastern market [6] - The Vancouver store is recognized as the only Michelin-starred Chinese restaurant in Canada, setting a benchmark for high-end Chinese cuisine globally [6] - The company aims to maintain authentic flavors while building a global supply chain to ensure the integrity of its culinary techniques [6] Group 4: Future Outlook - The company emphasizes the importance of appealing to younger consumers through innovative products, attractive dining experiences, and engaging storytelling [7] - A systematic youngization strategy will continue to be implemented across scenes, products, channels, and content to enhance the brand's vitality and appeal in the modern market [7]