Core Viewpoint - The event "Dadi Liucai・He Mei Xiangcun Qing Fengnian" showcased the collaboration between Guangdong's Jiangmen Xinhui District and Guangxi's Ningming County, highlighting the successful integration of traditional products like Chenpi and innovative offerings such as Chenpi Xingyouteng [3][10][12]. Group 1: Event Highlights - The event featured a variety of products, including Chenpi and Chenpi Xingyouteng, demonstrating the cultural heritage and collaborative achievements of Xinhui and Ningming [3][5]. - The innovative product Chenpi Xingyouteng, which combines the strengths of both regions, attracted significant attention from attendees [6][7]. Group 2: Collaborative Efforts - Xinhui District and Ningming County have deepened their collaboration through the "Newhui Chenpi + Ningming Xingyouteng" initiative, which promotes the integration of resources and capabilities [10][12]. - The partnership includes the establishment of a shared research platform, production workshops, market systems, and storage facilities, creating a comprehensive industry chain from cultivation to sales [15][16]. Group 3: Economic Impact - Since the implementation of the Chenpi Xingyouteng project, the planting area in Ningming has expanded to 60,000 acres, benefiting 12,000 farming households [17]. - The initiative has led to an average annual income increase of over 15,000 yuan per household, transitioning from "blood transfusion-style assistance" to a "blood-making-style win-win" model [18].

Core Viewpoint - The article discusses the significant progress made in the collaboration between eastern and western regions of China, particularly through the "Media+" initiative, which has enhanced agricultural product branding and sales, contributing to regional economic development and poverty alleviation [5][12][101]. Group 1: Regional Collaboration and Development - The Guangdong provincial government has reported notable advancements in urban-rural regional coordination over the past five years, with continuous "good" ratings in the assessment of eastern-western collaboration efforts [4][5]. - The "Media+" initiative has been instrumental in upgrading agricultural product brands and increasing sales, particularly in regions like Guangxi and Guizhou [6][12]. - The collaboration aims to address regional disparities and promote common prosperity, aligning with the central government's strategic decisions [7][10]. Group 2: Agricultural Product Promotion - The "Media+" approach has facilitated the introduction of local specialties into broader markets, enhancing brand visibility and consumer engagement [22][43]. - For instance, the collaboration has successfully promoted products like the Chenpi Xing You Teng health tea, which gained popularity across multiple cities in a short time [14][17]. - The initiative has also led to the creation of innovative products and marketing strategies, such as the integration of local mangoes with established brands, resulting in significant sales contracts [30][31]. Group 3: Economic Impact and Outcomes - The "Media+" strategy has resulted in substantial economic benefits, with the star oil tea products achieving sales of approximately 11.9 million and a total output value exceeding 35 million [40]. - The initiative has also helped stabilize income for local farmers, with average annual income increases reported for participants in the program [98][103]. - The collaboration has led to the establishment of a consumption assistance product trading center, which has attracted numerous enterprises and facilitated the sale of over 8,000 high-quality agricultural products [48][50].

Core Viewpoint - The Guangdong provincial government work report introduces the concept of "Media+" to enhance agricultural product branding and sales, generating strong reactions from representatives and grassroots workers [3][4][9]. Group 1: Impact of "Media+" on Agricultural Products - "Media+" is recognized as a key factor for the global reach of "Yue" branded agricultural products and a significant boost for farmers' income [9][10]. - The introduction of "Media+" has led to the successful promotion of Meizhou's agricultural products, increasing local farmers' income and confidence in marketing their goods nationwide [12][13]. - The "Media+" initiative has transformed the West Niu bamboo shoots industry from low-value raw exports to a high-value market, with a focus on creating a comprehensive support system for agricultural branding [18][21][22]. Group 2: Case Studies of Success - The sales revenue of the star oil vine products reached approximately 11.9 million yuan, with a total output value exceeding 35 million yuan, showcasing the effectiveness of "Media+" in upgrading agricultural brands [32][33]. - The integration of the historical Newhui Chenpi industry with the star oil vine industry in Ningming County has led to a rapid expansion of the star oil vine planting area to 60,000 mu, benefiting 12,000 households with an average annual income increase of over 15,000 yuan [45][46][49]. - The "Media+" approach has significantly enhanced the recognition and sales of agricultural products from Tianyang District, with a reported sales figure of 285 million yuan to eastern regions by 2025 [68][69]. Group 3: Future Directions and Strategies - The Ningming-Yuegui cooperation team plans to deepen the "Media+" empowerment model, leveraging media resources to enhance the public brand of the star oil vine and improve market competitiveness [50][56]. - The strategy includes organizing promotional activities in major cities to further expand market coverage and enhance the visibility of local agricultural products [71][74]. - The "Media+" initiative is expected to continue driving growth across the agricultural supply chain, benefiting various stakeholders from production to processing [82][86].

省政府工作报告 首提 "媒体 +" ，新宁粤桂协作 产业一线"信心 更足"！_南方+_ 南方plus 1月26日上午， 广东省十四届人 大五次会议开 幕。省政府工作 报告显示，2025 年，广东农林牧 渔业总产值增长 传播赋能到销售 转化的全链路打 通，这一赋能乡 村振兴的广东实 践，也在粤桂协 作的山海联动中 落地生根、开花 结果。 陈皮星油藤产品 过去一年，江门 市新会区与崇左 市宁明县精准对 接资源禀赋与发 展需求，创新引 入并实践"媒体 +"理念，力促拥 有七百年历史积 淀的新会陈皮产 业与宁明县特色 星油藤产业深度 融合，宁明县通 过引进国家级农 业产业化龙头企 业——江门丽宫 侨宝陈皮健康产 业发展股份有限 公司，构建"媒 体+"赋能与"研 发、工厂、销 售、仓储"四位 4.9%， "百千万 工程"实现三年 初见成效。报告 重点提及，过去 一年，"媒体 +"助力农产品品 牌升级、销量攀 升；东西部协作 工作考核连续4 年获"好"的等 次。 "媒体+"作为现 代产业发展的加 速器，实现了从 一体的"四个共 享"产业协同机 制，助力星油藤 品牌升级。 江门丽宫侨宝陈 皮健康产业发展 股份有限公司董 事 ...

Core Viewpoint - The "Red Cloud Assisting Farmers Warm Winter Day" themed consumption assistance market was launched in Guangdong Province, attracting retirees and local residents to purchase New Year goods and engage in charitable activities [7][9]. Group 1: Event Overview - The consumption assistance market took place on December 23 and will continue until December 24, featuring a theme focused on rural revitalization and community support [7][9]. - The market showcased a blend of festive atmosphere and genuine support, allowing attendees to purchase traditional New Year goods while learning about rural revitalization efforts [11][12]. Group 2: Product Offerings - The market featured a variety of high-quality agricultural products from Guangdong's eastern and western regions, including organic rice, seafood, fresh fruits, and health products, attracting many visitors [15][16]. - Specialty products such as dried seafood, mushrooms, cured meats, and traditional Guangdong delicacies were particularly popular among attendees [17][24]. Group 3: Interactive Activities - The event included engaging interactive activities, such as a fun ring toss game and a "send blessings" blind box lottery, enhancing the festive atmosphere and encouraging participation from both adults and children [25][26]. - The market facilitated convenient access for retirees and residents to purchase New Year goods while effectively connecting rural agricultural products to urban consumers [28][29]. Group 4: Organizational Support - The event was guided by the Guangdong Provincial Department of Agriculture and Rural Affairs and co-hosted by various local organizations, aiming to promote continuous marketing and a positive development atmosphere for consumption assistance [34][36].

Core Viewpoint - The 20th Central Committee's Fourth Plenary Session emphasizes the importance of addressing the "three rural issues" (agriculture, rural areas, and farmers) as a priority for the party's work, highlighting the need for innovative approaches and strong support for rural revitalization during the 14th Five-Year Plan period [9][10][11]. Group 1: Economic and Social Development - The 14th Five-Year Plan is nearing completion, while the 15th Five-Year Plan is approaching, focusing on building a modern industrial system and accelerating high-level technological self-reliance [2][4]. - Guangdong, as China's largest economy, plays a crucial role in promoting rural revitalization and is committed to leading initiatives in addressing the "three rural issues" [15][16]. Group 2: Rural Revitalization Initiatives - Guangdong has implemented the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" to enhance rural development and address urban-rural disparities [28][32]. - The project aims to reverse the trend of resource outflow from rural areas to cities and stimulate high-quality development in counties and villages [32][33]. Group 3: Tourism and Economic Growth - The tourism sector in Guangdong is experiencing growth, with significant increases in visitor numbers and revenue during recent holidays, indicating a successful integration of agriculture and tourism [21][22][24]. - The development of rural tourism and related infrastructure is creating new income opportunities for local residents [24][25]. Group 4: Agricultural Modernization - The focus on modernizing agriculture includes enhancing production capacity and quality through the adoption of new technologies and practices [78][84]. - Guangdong is investing in agricultural machinery and technology to improve efficiency and productivity, with initiatives like the "Yue Strong Agricultural Equipment" project [87][88]. Group 5: Poverty Alleviation and Collaboration - Guangdong has committed substantial financial resources to support poverty alleviation efforts, with a total of 1.778 billion yuan allocated for collaborative projects with other regions [53]. - The province is actively participating in East-West collaboration to ensure sustainable poverty alleviation and rural revitalization [65][75].

Core Viewpoint - The 2025 Guangxi-Guangdong Cooperation Chaozhou Specialty Agricultural Products Exhibition and Sales Event successfully took place in Guangzhou, aiming to deepen the consumption assistance mechanism and expand cooperation channels, thereby promoting rural revitalization and the integration of agriculture, culture, and tourism in Chaozhou [8][10][11]. Group 1 - The event was held on October 17-18, 2025, under the theme "Chaozhou Good Products Enter the Bay Area" [2][3][4]. - It was organized by the Chaozhou Municipal People's Government and the Jiangmen Municipal People's Government, with the Chaozhou Supply and Marketing Cooperative Federation as the main organizer [8][9]. - The event aimed to strengthen regional exchanges and build a bridge for Chaozhou's specialty agricultural products to connect with the Guangdong-Hong Kong-Macao Greater Bay Area market [10][11]. Group 2 - During the event, the "Chaozhou Consumption Cooperation (Guangzhou) Zone" and "Chaozhou Merchant Station" were officially established, serving as a hub for agricultural product circulation between Chaozhou and the Bay Area [15][42][43]. - The event featured a variety of products, including fresh produce, poultry, mushrooms, tea, cultural products, and processed foods, showcasing the ecological and high-quality characteristics of Chaozhou's agricultural products [50][59]. - Over 200 special procurement representatives from the Greater Bay Area attended the event, indicating strong interest and potential market opportunities for Chaozhou's products [59]. Group 3 - The event included speeches from various leaders, emphasizing the importance of the Guangxi-Guangdong cooperation and expressing hopes for further development [23][30][36]. - The cooperation is seen as a significant strategy for promoting regional coordinated development and common prosperity [36][38]. - Future plans include continuing to build more platforms for production and sales connections, enhancing product quality, and optimizing the industrial chain to facilitate the entry of more "Chaozhou good products" into the Bay Area and nationwide [64][66].

Core Viewpoint - Shenzhen Anlibang Industrial Group is launching new products under three brands to promote the health industry, focusing on the integration of agriculture and health through the introduction of "Star Oil Vine" products [2][4][5]. Group 1: Company Overview - Shenzhen Anlibang Industrial Group was established in 1999 and focuses on three main areas: asset management, urban development, and the health industry [8][9]. - The company aims to create an ecological closed loop integrating industry, capital, technology, and health [10]. Group 2: Product Launch and Strategy - The company held a brand招商大会 and product launch event, showcasing its latest achievements in the health beverage sector [3][4]. - New products introduced include "Star Oil Vine Tea," "Star Oil Vine Red Tea," and "Chenpi Star Oil Vine," which enhance the value chain of Star Oil Vine and increase the added value of agricultural products [11][15]. - The integration of "Star Oil Vine," known for its high economic value, with local agricultural products like "Xinhui Chenpi" is expected to leverage regional brand advantages [18][19]. Group 3: Industry Impact - The cultivation and deep processing of Star Oil Vine serve as a crucial link between agricultural sources and consumer markets, promoting the deep integration of primary, secondary, and tertiary industries [5][6]. - The company is building a full industry chain that includes planting, research and development, production, and sales, enhancing local farmers' self-development capabilities through various empowerment methods [22][24].

Core Viewpoint - The article highlights the introduction of "Star Oil Vine" as a natural "uric acid regulator," emphasizing its health benefits and the collaboration between Ningming and Xinhui in promoting this product in the Guangdong-Hong Kong-Macao Greater Bay Area [2][6][7]. Group 1 - "Star Oil Vine" is recognized for its unique health benefits, including its ability to lower uric acid levels by up to 20% within seven days through multiple mechanisms [15][17]. - The product combines the properties of "Star Oil Vine" and "Xinhui Chenpi," creating a synergistic effect that enhances health benefits beyond what each can provide individually [3][6]. - The collaboration between Jiangmen's Xinhui District and Chongzuo's Ningming District aims to innovate in the health industry, with plans to expand cultivation significantly by 2025 [18][29][30]. Group 2 - The research institute led by David Nong is focused on optimizing the formulation of "Star Oil Vine" tea to improve uric acid regulation and plans to conduct large-scale clinical trials to validate its efficacy [32][34]. - The initiative also includes educational efforts to raise awareness about the benefits of "Star Oil Vine" in managing uric acid levels and reducing the incidence of related diseases [35][36]. - The health industry collaboration is framed as a shift from "blood transfusion assistance" to "blood-making co-win," indicating a sustainable approach to health management [27][28].