楼下铺子，大胆走出去 初秋的早晨，江西省南昌市大士院街区。这里似乎只是南昌老城一个再普通不过的居民区：街边小店装 修简朴，路边不时有买菜回家的老人和骑电动车的路人经过，空气中飘荡着食物香气。年轻游客三三两 两地在店铺前购买小吃，路旁可见"热情南昌""网红美食街"的道旗。每逢假期，更多游客从全国各地慕 名而至，几家特色小吃店前常常排起长队。 自去年"五一"假期焕新开街以来，大士院里操持着祖传手艺、大多以家庭为单位经营的店主们，历经了 社交媒体走红、线下游客爆满带来的机遇和挑战。而今，他们正以自己的方式和节奏，应对"出圈"后的 生活。 走进小罗子汤店，用餐区旁是醒目的产品专柜：不同口味、不同包装规格的鲜米粉、干米粉，还有酒糟 鱼、豆腐乳、辣椒酱等江西特产。不少顾客嗦粉喝汤后，便起身挑选商品。 2024年初注册商标，年尾开发出第一份新产品，随即注册天猫旗舰店，今年9月第8家分店开张……小罗 子汤店老板娘刘月华细数自家店在社交平台"出圈"后的一个个里程碑，发现短短时间竟干了这么多 事："每天忙得像打仗一样。" 3年前，小罗子汤店还只是南昌老城区随处可见的拌粉瓦罐汤铺子。顾客来了，喊一声"来个拌粉、皮蛋 汤"，2分钟食 ...

Group 1: Festival Consumption Trends - The upcoming Dragon Boat Festival is driving an increase in consumer spending as people engage in traditional activities such as buying zongzi, dragon boat racing, and visiting markets [1] - In Zhejiang's Wenling, a seafood restaurant is experiencing high demand for its unique seafood zongzi, with production reaching approximately 800 handmade zongzi daily, yet still unable to meet demand [2][3] Group 2: Regional Highlights - In Anyang, Henan, a supermarket is seeing a surge in sales of various zongzi flavors, including health-conscious options suitable for the elderly and innovative designs appealing to younger consumers [5] - In Nanchang, Jiangxi, the dragon boat races are attracting many visitors, leading to increased sales of local delicacies such as Nanchang mixed noodles and zongzi [8][9] Group 3: Promotional Activities - Various regions are launching promotional activities, such as discount packages and joint tickets, to enhance consumer experiences and stimulate spending [10] - In Lanzhou, consumers can enjoy multiple discounts and free experiences linked to the 2025 Lanzhou Marathon, with expectations of a 25% increase in foot traffic and a 15% rise in sales [14] - In Hebei's Handan, a marathon event is projected to boost local hotel and restaurant revenues by 30% through integrated cultural and culinary experiences [17]

Group 1 - The upcoming Dragon Boat Festival in Nanchang, Jiangxi, is being celebrated with a Dragon Boat Race that integrates cultural tourism and commerce, aiming to stimulate consumer activity [1][3] - The 2025 China Nanchang International Dragon Boat Race features 50 teams and 1,500 participants, with 17 accompanying events such as a market and food festival, attracting over 70,000 visitors in just two days [3][5] - Local government has partnered with over 20 automotive brands to offer a "million car purchase subsidy" program, providing up to 3,000 yuan in discounts, resulting in total sales of 72.01 million yuan during the event [5] Group 2 - The 2025 China International Sports Goods Expo is also taking place in Nanchang, featuring 1,811 exhibitors and attracting over 100,000 attendees, showcasing the integration of technology and sports [7] - The expo has successfully drawn 43 international sports buyers, with intended purchases exceeding 90 million USD [7]