Investment Rating - The report maintains an "Increase" rating for the pet food industry, indicating a favorable outlook for the sector's fundamentals and expected performance relative to the market benchmark [3]. Core Insights - The pet food industry is experiencing significant growth, with domestic brands outperforming foreign competitors due to a trend of domestic substitution. Leading domestic brands like Guai Bao Pet and Zhong Chong Co. are showing impressive sales growth and profitability [1]. - Guai Bao Pet's main brand, Mai Fu Di, has maintained the top position on Tmall for five consecutive years, achieving a 150% year-on-year sales increase during the 2024 Double 11 shopping festival. The company reported a revenue of 5.245 billion yuan in 2024, a 21.22% increase year-on-year, with a net profit of 625 million yuan, up 45.68% [1]. - Zhong Chong Co. has developed a strong portfolio of proprietary brands and reported a revenue of 4.465 billion yuan in 2024, a 19.15% increase year-on-year, with a net profit of 394 million yuan, up 68.89% [1]. - Petty Co. also showed strong performance with a revenue of 1.659 billion yuan in 2024, a 17.56% increase year-on-year, and a remarkable net profit growth of 1742.81% [1]. - The report highlights the increasing consumer focus on experience-driven pet care, with new retail formats emerging that combine product offerings with services, catering to the evolving needs of pet owners [2]. Summary by Sections Company Performance - Guai Bao Pet achieved a revenue of 5.245 billion yuan in 2024, with a net profit of 625 million yuan, reflecting a strong growth trajectory [1]. - Zhong Chong Co. reported a revenue of 4.465 billion yuan in 2024, with a net profit of 394 million yuan, showcasing robust brand performance [1]. - Petty Co. reached a revenue of 1.659 billion yuan in 2024, with a net profit increase to 1.82 billion yuan, marking a historic high [1]. Market Trends - The pet food sector is identified as the largest segment within the pet industry, driven by the essential nature of pet care throughout their lifecycle [1]. - The report notes a shift towards high-end market opportunities due to uncertainties in tariffs, which may benefit companies with strong proprietary brands [1]. Investment Opportunities - The report suggests focusing on companies with strong channel strategies and innovative product offerings, such as Tian Yuan Pet and Yi Yi Co., as well as those expanding into smart pet care solutions [3]. - Companies like Guai Bao Pet and Petty Co. are highlighted for their impressive growth in proprietary brand sales, indicating potential investment opportunities [3].

Core Viewpoint - The company is focusing on the development of smart controllers and products, aiming to enhance brand recognition and expand into new market segments while maintaining stable growth in its core business [1][3]. Group 1: Business Strategy - The company plans to leverage its advantages in technology, quality, and supply chain management to deepen strategic partnerships with core customers and solidify its "cash cow" business [1][3]. - The company aims to build a diversified business model and strengthen brand development, transitioning from manufacturing to branding to create new growth curves [1][3][13]. - The company is exploring various cooperation models with cross-border e-commerce, focusing on overseas smart auto parts markets and expanding product applications to emerging scenarios [1][3][12]. Group 2: Financial Performance - In Q1 2025, the company achieved a sales revenue of 216.49 million yuan, a year-on-year increase of 6.57%, while the net profit attributable to shareholders was 10.58 million yuan, a year-on-year decrease of 36.68% [4][6][7]. - For the year 2024, the company reported a sales revenue of 851.38 million yuan, a year-on-year decrease of 1.78%, but the net profit attributable to shareholders increased by 16.06% to 55.25 million yuan [6][7]. - The decline in net profit in Q1 2025 was attributed to increased R&D expenses, reduced other income, and ongoing losses from non-wholly-owned subsidiaries [4][7][10]. Group 3: Market Position and Challenges - The company has a relatively low exposure to the U.S. market, which mitigates the impact of U.S. tariff policies on its overall operations [9][10]. - The company has established an international smart production base in Vietnam to diversify tariff risks and optimize global resource allocation [9][10][11]. - The company is actively expanding its presence in the smart pet care sector through its "Pikfang" brand, utilizing various online and offline sales channels to enhance brand visibility [13][14]. Group 4: Future Outlook - The integration of information technology, IoT, and AI is expected to create broader development opportunities for smart controllers, with increasing technical content and added value [12]. - The company is committed to continuous innovation in technology and market expansion, focusing on high-quality development in its core business areas [12][13].

Group 1: Revenue Sources and Distribution - The company's primary revenue source is from the research, production, and sales of smart controllers, mainly through export sales. Domestic and international output distribution is currently balanced [2][3]. - The company has established three major production bases in China: Shenzhen, Heyuan, and Suzhou, with an overseas production base in Vietnam [2]. Group 2: Business Segments and Product Development - The company’s business segments include smart controllers, smart products, and floor care tools. Smart controllers are primarily used in electric tools and are expanding into smart home and automotive motor sectors [3]. - The company is focusing on developing its own brand, particularly the "Pik Family" series, which includes products for smart pet care and aims to enhance market share in the consumer sector [3][4]. Group 3: Future Strategies and Market Expansion - Future strategies include solidifying performance foundations, emphasizing self-owned brands, expanding application scenarios, and optimizing business structures [5]. - The company plans to deepen strategic cooperation with existing major clients in the smart controller sector to maintain its cash cow business and increase market share [5]. Group 4: User Engagement and Sales Channels - The "Pik" brand primarily sells through e-commerce platforms in the domestic market, including Douyin, Tmall, JD, and Xiaohongshu, while also utilizing Amazon for international sales [3]. - The company has developed the Pik APP to create an interactive pet ecosystem, enhancing user engagement through various features [3].