短剧投资

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影视业长剧"寒冬杀至" 腾讯优酷纷缩投资 微短剧逆市爆发式增长
Sou Hu Cai Jing· 2025-08-26 07:00
刘晓庆及黄宗泽等投身短剧 行业转型潮同时蔓延至创作方面,有北京编剧向本报表示:「长剧行业快死了,再不转型在北京都难以生存」;演员层面更见明显流动,刘晓庆、黄宗泽、 舒畅及霍建华等知名演员已相继投身短剧市场。 著名经济学家宋清辉预期,未来短剧可能在总播放量、用户时长等关键指标上,与"电影+长剧"之和并驾齐驱,甚至超越长剧。宋清辉分析,未 来短剧市场将呈现"多方混战,各有侧重"的格局,其中传统长视频平台将短剧作为生态补充;哔哩哔哩(9626)倚仗社区文化孵化创意内容;抖 音、快手(1024)则继续深化"短剧+直播带货"的成熟变现模式。 内地影视业长剧"寒冬杀至" 腾讯优酷纷缩投资 微短剧逆市爆发式增长 内地影视行业正经历结构性巨变。腾讯(700)上月在内部发文,宣布大幅缩减长剧投资,未来一年仅聚焦40部「头部」剧集,外购版权剧亦控制在5部以 内。无独有偶,优酷今年2月亦宣布将剧集集数限制在12集内,以遏制「注水剧」现象,有业界人士直言长剧「寒冬杀至」。与此同时,单集时长数分钟的 微短剧市场呈现爆发式增长,市场规模已超越全年电影票房,甚至逼近长剧规模。著名经济学家宋清辉预期,未来短剧可能在总播放量、用户时长等关键指 ...
小鱼盈通涨超4% 拟投资浙江出海数字技术 扩展短剧业务
Zhi Tong Cai Jing· 2025-08-19 03:45
Core Viewpoint - Company Xiaoyu Yingtong (00139) has seen a stock price increase of over 4%, currently trading at 0.023 HKD, with a transaction volume of 3.8266 million HKD, following the announcement of a memorandum of understanding with Zhejiang Chuhai Digital Technology Co., Ltd. for potential investment opportunities in the rapidly growing short video industry [1]. Group 1 - Xiaoyu Yingtong's stock price rose by 4.55% to 0.023 HKD, with a trading volume of 3.8266 million HKD [1]. - The company signed a memorandum of understanding on August 18 with Zhejiang Chuhai Digital Technology Co., Ltd. for potential investment, including but not limited to acquiring equity in the target company [1]. - The board of directors is actively seeking opportunities to expand the group's business scope, identifying the target company as having development prospects and growth potential in the fast-growing short video industry [1].