多位从业者向《每日经济新闻》记者表示，当前，短剧内容同质化严重、投资回报率持续下滑。"分散 投10部押中1部"的投资逻辑屡屡失效；演员片酬飙升至5万元/天，挤压大半制作成本；主流短剧的制作 成本从80万元/部缩水至50万元/部；曾经依赖的高投流模式终结，买量成本占比骤降至30%~50%…… 2026年春节，短剧成了全民娱乐的"顶流"：从客厅到凉亭，从地铁到广场，随处可见低头看剧的人。刷 短剧已然成为新年俗。 移动互联网商业智能服务商QuestMobile发布的数据显示，2026年春节期间，超千部短剧集中上线。 《中国互联网发展报告2025》显示，我国微短剧用户规模已达6.62亿，市场规模突破500亿元，首次超 越电影票房，成为内容消费领域的新兴赛道。 随着上班族回归工位，短剧的流量场由银发族接棒。65岁的张秀兰（化名）便是典型代表，退休后的 她，把大半闲暇时光给了短剧。随着指尖不断滑过屏幕，张秀兰把追完的短剧链接转发到其加入的一个 社交平台"姐妹快乐群"，一句"太解气"点燃群聊，群里"领金币""追更新"的回复此起彼伏。 数据显示，40岁至59岁的短剧用户占比37.3%，60岁以上用户占比12.1%，近一半的中 ...

2026马年春节，短剧成了全民娱乐的"顶流"：从客厅到凉亭，从地铁到广场，随处可见低头看剧的人。刷短剧已然成为新年俗。 QuestMobile数据显示，春节期间超千部短剧集中上线。《中国互联网发展报告2025》显示，我国微短剧用户规模已达6.62亿，市场规模突破500亿元，首 次超越电影票房，成为内容消费领域的新兴赛道。 随着上班族回归工位，短剧的流量场由银发族接棒。65岁的张秀兰（化名）便是典型代表，退休后的她，把大半闲暇交给短剧。随着指尖不断滑过屏幕， 张秀兰把追完的短剧链接转发到"姐妹快乐群"，一句"太解气"点燃群聊，"领金币""追更新"的回复此起彼伏，"我在拼多多上看，还能赚点零钱"。数据显 示，40岁至59岁的短剧用户占比37.3%，60岁以上用户占比12.1%，近一半的中老年短剧用户每天都会观看。 拼多多不仅可以购物，还能免费看短剧 图片来源：拼多多 《每日经济新闻》记者（以下简称"每经记者"）在和众多银发族交流后发现，不少老年人已从短剧忠实观众化身为"野生推广员"，在小区、朋友圈互 相"安利"，甚至线下组团追剧，带热了不少中低成本的短剧。但这股看似自发的"银龄追剧热"背后，实则是短剧市场高歌猛进 ...

2026马年春节，短剧成了全民娱乐的"顶流"：从客厅到凉亭，从地铁到广场，随处可见低头看剧的人。刷短剧已然成为新年俗。 QuestMobile数据显示，春节期间超千部短剧集中上线。《中国互联网发展报告2025》显示，我国微短剧用户规模已达6.62亿，市场规模突破500亿元，首 次超越电影票房，成为内容消费领域的新兴赛道。 随着上班族回归工位，短剧的流量场由银发族接棒。65岁的张秀兰（化名）便是典型代表，退休后的她，把大半闲暇交给短剧。随着指尖不断滑过屏幕， 张秀兰把追完的短剧链接转发到"姐妹快乐群"，一句"太解气"点燃群聊，"领金币""追更新"的回复此起彼伏，"我在拼多多上看，还能赚点零钱"。数据显 示，40岁至59岁的短剧用户占比37.3%，60岁以上用户占比12.1%，近一半的中老年短剧用户每天都会观看。 《每日经济新闻》记者（以下简称"每经记者"）在和众多银发族交流后发现，不少老年人已从短剧忠实观众化身为"野生推广员"，在小区、朋友圈互 相"安利"，甚至线下组团追剧，带热了不少中低成本的短剧。但这股看似自发的"银龄追剧热"背后，实则是短剧市场高歌猛进两年多后的战略转向。记者 调查发现，当红果等平台仍在宣 ...

每经记者｜杜蔚 毕媛媛 每经编辑｜程鹏 董兴生 记者|杜蔚 毕媛媛 编辑|程鹏 董兴生 杜恒峰 校对|陈柯名 2026马年春节，短剧成了全民娱乐的"顶流"：从客厅到凉亭，从地铁到广场，随处可见低头看剧的人。刷短剧已然成为新年俗。 QuestMobile数据显示，春节期间超千部短剧集中上线。《中国互联网发展报告2025》显示，我国微短剧用户规模已达6.62亿，市场规模突破500亿元，首 次超越电影票房，成为内容消费领域的新兴赛道。 随着上班族回归工位，短剧的流量场由银发族接棒。65岁的张秀兰（化名）便是典型代表，退休后的她，把大半闲暇交给短剧。随着指尖不断滑过屏幕， 张秀兰把追完的短剧链接转发到"姐妹快乐群"，一句"太解气"点燃群聊，"领金币""追更新"的回复此起彼伏，"我在拼多多上看，还能赚点零钱"。数据显 示，40岁至59岁的短剧用户占比37.3%，60岁以上用户占比12.1%，近一半的中老年短剧用户每天都会观看。 拼多多不仅可以购物，还能免费看短剧 图片来源：拼多多 《每日经济新闻》记者（以下简称"每经记者"）在和众多银发族交流后发现，不少老年人已从短剧忠实观众化身为"野生推广员"，在小区、朋友圈互 相" ...

深度｜春节超千部短剧上新背后：投资人亏损、演员日薪5万元挤压利润，银发市场被重新押注 记者｜杜蔚 毕媛媛 2026马年春节，短剧成了全民娱乐的"顶流"：从客厅到凉亭，从地铁到广场，随处可见低头看剧的人。 刷短剧已然成为新年俗。 爆款概率极低是投资亏损的核心原因。"短剧行业根本不是'二八'定律，而是'一九'定律。"小七向每经 记者直言，当前短剧市场体量惊人，平均每天都有几十部短剧开机，"我之前想收购1万部短剧的二轮版 权，都有人能一次性给我发过来"。 QuestMobile数据显示，春节期间超千部短剧集中上线。《中国互联网发展报告2025》显示，我国微短 剧用户规模已达6.62亿，市场规模突破500亿元，首次超越电影票房，成为内容消费领域的新兴赛道。 随着上班族回归工位，短剧的流量场由银发族接棒。65岁的张秀兰(化名)便是典型代表，退休后的她， 把大半闲暇交给短剧。随着指尖不断滑过屏幕，张秀兰把追完的短剧链接转发到"姐妹快乐群"，一 句"太解气"点燃群聊，"领金币""追更新"的回复此起彼伏，"我在拼多多上看，还能赚点零钱"。数据显 示，40岁至59岁的短剧用户占比37.3%，60岁以上用户占比12.1%，近一半 ...

安徽黄山西递古村也迎来大批银发游客。老人们围坐一堂，沉浸式体验打食桃、包年粽等徽州传统民俗。据相关部门不完全统计，今年1 至2月，黄山市黟县银发康养人群接待量已突破65万人次，康养文旅市场持续升温。 央视网消息：今年春节，银发消费市场活力持续迸发，拉动节日消费增长。不同于传统居家过年模式，旅居康养、体验民俗文化成为不少 银发族的新春消费新选择。 旅居康养寻年味 银发族新春出游热情高 春节期间，云南省文山壮族苗族自治州多个民族村寨迎来客流高峰，来自各地的老人们欢聚一堂，观赏民族歌舞展演、参与传统民俗活 动。 除了酒店，各地机场、景区等纷纷推出专属暖心举措，服务银发族。春节期间，三亚凤凰国际机场平均每天要保障100名以上的老年轮椅 旅客上下飞机。机场为此专门组建银发服务队，全力保障老年旅客顺畅出行。 在三亚蜈支洲岛旅游区，针对老年游客，景区除分年龄段推出专属优惠套票外，还在登岛、乘船、游览等全环节增设多处休息区，持续适 配日益增长的银发出行需求。 酒店适老化服务升级 受银发群体青睐 前往南方城市旅居过冬成为不少老年人的热门选择。一批完成适老化升级改造的酒店，凭借贴心周到的适老服务受到银发消费群体的青 睐。在广西南 ...

Core Viewpoint - The company reported strong growth in Q3 2025, with net operating income reaching 18.3 billion yuan (YoY +16%) and net profit attributable to shareholders at 19.9 billion yuan (YoY +194%) [1] Group 1: Overall Performance - The company's Q3 2025 net operating income and net profit attributable to shareholders showed robust year-on-year growth, driven by resilient domestic tourism demand, high growth in cross-border/international business, and a one-time gain from the sale of MMYT.O [1] - The company is expected to benefit from the recovery of outbound tourism and the development of inbound tourism, alongside continuous improvements in its global OTA platform and the application of AIGC in the cultural tourism sector [1] Group 2: Domestic Business - Diverse travel demands are driving steady growth in the domestic market, with significant increases in bookings from remote areas like Urumqi, Hohhot, and Lhasa, which saw nearly 30% year-on-year growth [2] - The company is targeting the silver-haired market, with user numbers and total transaction volume for its "Old Friends Club" growing over 70% year-on-year [2] - Collaborations with several entertainment companies have been established to further drive revenue growth in the youth travel segment [2] Group 3: Outbound Business - The outbound business continues to grow steadily, with cross-border flight capacity recovering to 88% of the levels seen in the same period of 2019, and hotel and flight bookings for outbound travel increasing nearly 20% year-on-year, reaching 140% of 2019 levels [2] Group 4: Global OTA Business - The international OTA platform saw total bookings increase by approximately 60% year-on-year, with significant contributions from the Asia-Pacific region, and mobile platforms accounting for over 70% of total bookings [3] - Inbound tourism bookings surged over 100% year-on-year, with the Asia-Pacific region remaining the primary source of inbound tourists, while Europe and the US markets also showed strong growth [3] Group 5: Profit Forecast and Investment Rating - As a leading player in the OTA industry, the company is expected to benefit from the release of domestic tourism demand, the recovery of inbound and outbound tourism, and the deepening of its global OTA business [3] - The company forecasts net operating income of 61.9 billion, 70.1 billion, and 79.6 billion yuan for 2025-2027, with net profits of 31.8 billion, 20.4 billion, and 22.9 billion yuan respectively, corresponding to diluted EPS of 48.6, 31.3, and 34.8 yuan [3] - The target market value for the company in 2026 is set at 440.5 billion yuan, with a target price of 678 HKD, maintaining a "buy" rating [3]

Group 1 - Gold, polysilicon, and lithium carbonate are highlighted as strategic recommendations and operational suggestions for investment [1][1] - The tourism and dining market is booming during the "Eleventh" holiday, with companies like Caesar Travel and Xiaobuxiang benefiting [2][2] - Goldwind Technology plans to invest 18.92 billion in a wind power hydrogen ammonia project [3][3] Group 2 - Ele.me has reached a consensus for 2025, enhancing the rights and interests of over 4 million delivery riders [4][4] - Guangfeng Technology has launched underwater radar, increasing measurement distance to 10 meters, with demand expected to exceed 10 million units by 2026 [5][5] - The international and domestic corn market analysis includes new year supply and demand, along with investment strategies [6][6] Group 3 - Consumer goods companies are shifting focus to the "silver-haired" market in response to declining birth rates [9][9] - China's overseas clean technology investment has surpassed 210 billion USD since 2022 [10][10] - Zhujiang Co. is selling multiple stocks and equity in Yihua, transferring debts amounting to 334 million [11][11] Group 4 - Jiangsu Guotai is improving its dividend mechanism, with expectations for synergistic development of dual main businesses [12][12] - Palm oil and soybean oil futures are expected to decline further due to increased Malaysian palm oil inventory [13][13] - Several prepared dish companies are experiencing performance declines, while some are growing against the trend [14][14]

Market & Consumer Analysis - The Japanese cross-border e-commerce market is experiencing rapid growth and transformation, with a projected market size of $191.9 billion in 2024 and expected to exceed $260 billion by 2029, indicating stable growth [2] - The consumer demographic in Japan is diverse, with significant segments including the elderly population, which accounts for nearly 30% of the population aged 65 and above, holding over half of the national wealth and prioritizing quality and service [3] - The rise of the "solo economy" is notable, with over half of Tokyo's population living alone, leading to increased demand for small appliances and minimalist home products [4] - Working women in Japan seek efficiency in their purchases, favoring time-saving products in beauty, convenience foods, and home cleaning [5] - Generation Z, born between 1997 and 2012, is a key demographic, being digital natives who are active on social media and prefer personalized, niche brands [5] Major Platforms - The Japanese e-commerce market is dominated by three major platforms: - Rakuten, the largest local e-commerce platform, holds a market share of 28.8% with over 120 million members, known for high user loyalty [5] - Yahoo! Shopping, with an approximate market share of 18%, offers stable traffic and strong search capabilities, particularly for second-hand goods [7] - Amazon Japan, which has a market share of about 25%, is recognized for its diverse product categories and high consumer trust [9] - New emerging platforms such as Temu, TK, and Mercari are also gaining traction, suggesting sellers should test the market on a small scale before deeper engagement [10] Product Selection Recommendations - Popular product categories for sellers to consider include: - Home and living products that are eco-friendly, convenient, multifunctional, and storage-efficient, such as collapsible storage boxes and smart small appliances [11] - Fashion items, particularly workplace attire, with a preference for minimalist designs, indicating a trend towards simple yet professional clothing [13] - Beauty and skincare products, where Japanese consumers show a strong interest in quality and efficacy, particularly in skincare with whitening, moisturizing, and anti-aging properties [15] Conclusion - The Japanese cross-border market presents both opportunities and challenges, emphasizing the importance of selecting the right platform and adhering to precise product selection strategies for sellers of all sizes to find their niche and achieve growth [15]

Core Viewpoint - The establishment of the "Elderly Care Service Specialist" as a new profession reflects the growing demand for specialized elderly care services in China, with the elderly population expected to reach 310 million by the end of 2024 [1][24]. Group 1: Overview of the Elderly Care Service Specialist - The role of the Elderly Care Service Specialist goes beyond basic caregiving, acting as a "life architect" to design a fulfilling second half of life for the elderly [3][16]. - Specialists conduct a comprehensive three-party assessment involving daily activity capabilities, cognitive levels, health conditions, and social support [5][8]. - The focus includes caring for specific groups, such as those with cognitive impairments, requiring knowledge of related diseases and communication skills [7][21]. Group 2: Professional Development and Training - The profession requires a diverse skill set, combining health care, social participation, and lifelong learning to meet the needs of the elderly [24][26]. - Educational institutions are increasingly offering programs in elderly services, with a significant portion of the workforce being young and educated [23][26]. - The profession is expected to grow significantly, with projections indicating a potential workforce of millions to meet the demands of an aging population [24][26]. Group 3: Market Demand and Future Prospects - By 2035, the elderly population in China is projected to exceed 400 million, creating vast employment opportunities in the elderly care sector [24]. - Current staffing levels in elderly care are insufficient, with only 1.338 million professionals available, highlighting a significant gap in meeting the growing service demands [24]. - The establishment of the Elderly Care Service Specialist is part of broader social measures to enhance elderly services, indicating a shift towards professionalization in the sector [24][26].