Tiktok shop正式登陆日本、实施消费税新规、直邮模式全面合规...随着各大新政的实施和各大平台加速布局，这个市场蕴含着巨大机遇。今天店雷达就从市 场分析、消费者特征、选品策略等角度，深入探索日本跨境市场。 一、市场&消费者分析 目前，日本跨境电商市场正处在高速增长与剧烈变革的交汇点，根据GlobalData数据显示，2024年日本电商市场规模达 1919 亿美元，预计至2029 年将突破 2600 亿美元，增长稳定。 日本消费群体呈现多元化特征，主要为： ①银发市场：日本老龄化程度位居世界前列，65岁以上人口占比近30%，并且掌握超一半的国家财富，注重品质与服务。 ②独居经济：25年东京独居人数已超半，"一人"生活需求上涨，推动小型家电、轻生活家居等市场增长，偏好设计简洁、功能实用的产品。 ③职场女性：日本女性需要兼顾职场与家庭，追求效率，偏好节省时间，美妆、推动便捷食品、家居清洁等品类发展 ④Z世代：1997-2012年出生人群，是数字原住民，活跃于各大社交媒体，喜爱个性化、二次元周边、小众品牌，是社交电商的主力军。 二、三大主流平台 目前日本电商市场主要由三大巨头主导： ①乐天（（Rakuten） ...

Core Viewpoint - The establishment of the "Elderly Care Service Specialist" as a new profession reflects the growing demand for specialized elderly care services in China, with the elderly population expected to reach 310 million by the end of 2024 [1][24]. Group 1: Overview of the Elderly Care Service Specialist - The role of the Elderly Care Service Specialist goes beyond basic caregiving, acting as a "life architect" to design a fulfilling second half of life for the elderly [3][16]. - Specialists conduct a comprehensive three-party assessment involving daily activity capabilities, cognitive levels, health conditions, and social support [5][8]. - The focus includes caring for specific groups, such as those with cognitive impairments, requiring knowledge of related diseases and communication skills [7][21]. Group 2: Professional Development and Training - The profession requires a diverse skill set, combining health care, social participation, and lifelong learning to meet the needs of the elderly [24][26]. - Educational institutions are increasingly offering programs in elderly services, with a significant portion of the workforce being young and educated [23][26]. - The profession is expected to grow significantly, with projections indicating a potential workforce of millions to meet the demands of an aging population [24][26]. Group 3: Market Demand and Future Prospects - By 2035, the elderly population in China is projected to exceed 400 million, creating vast employment opportunities in the elderly care sector [24]. - Current staffing levels in elderly care are insufficient, with only 1.338 million professionals available, highlighting a significant gap in meeting the growing service demands [24]. - The establishment of the Elderly Care Service Specialist is part of broader social measures to enhance elderly services, indicating a shift towards professionalization in the sector [24][26].

Group 1 - The chairman of AIA, Mark Tucker, will succeed the current chairman, who is retiring after 64 years with the company, indicating a leadership transition within the organization [1] - AIA's chairman expressed optimism about the insurance industry's future, particularly in the silver-haired market and wealth management, highlighting significant growth potential due to an aging population [1][2] - The increasing proportion of individuals aged 60 and above, who generally possess savings and financial independence, presents a substantial market opportunity for retirement, annuity, and healthcare products [1] Group 2 - The rise of the middle class in China, which is adept at both earning and saving, creates a significant opportunity for wealth management services within the insurance sector [2] - Insurance companies can offer unique advantages over banks in wealth management, such as packaging products for estate planning and providing tax-related advice for overseas inheritance tax issues [2] - AIA's chairman identified interest rate challenges as a critical issue for the insurance industry, which can lead to low yields and difficulties if assets and liabilities are mismatched [2]

Core Viewpoint - The company "足力健鞋业" is facing significant operational difficulties, highlighted by its tax debts and declining market reputation due to quality issues and increased competition in the elderly footwear market [2][10][15]. Tax Debts - According to the tax announcement from the State Taxation Administration, "足力健鞋业" has a total tax debt of 15,923,485.49 yuan, which includes various taxes such as value-added tax (13,836,479.18 yuan), urban maintenance and construction tax (79,343.46 yuan), corporate income tax (15,468.59 yuan), property tax (824,370.47 yuan), stamp tax (23,426.40 yuan), and urban land use tax (1,144,397.39 yuan) [4][8][9]. Market Performance - "足力健" experienced a dramatic increase in revenue from 60 million yuan in 2017 to 1.8 billion yuan in 2018, and further to 4 billion yuan in 2019, with approximately 5,000 stores nationwide [10]. - Despite the initial success, the brand has faced criticism for prioritizing marketing over product quality, leading to several quality control issues and negative consumer feedback [10][11]. Consumer Sentiment - There has been a rise in consumer complaints regarding the quality of "足力健" products, with reports of shoes having issues such as sole separation and poor design comfort [11]. - The brand's marketing strategy has not effectively retained consumer trust, as evidenced by increasing negative reviews on social media platforms [11]. Competitive Landscape - The elderly footwear market is becoming increasingly competitive, with brands like Nike and Skechers entering the space, offering products tailored for older consumers, which poses a threat to "足力健" [15]. - In response to market pressures, "足力健" is attempting to innovate by launching new products aimed at younger demographics, such as the "玫瑰妈妈鞋" [19].

Core Viewpoint - The elderly shoe brand "足力健" (Zulijian) is facing significant challenges, including debt issues and a decline in consumer interest, despite the growing elderly population in China [4][12][29]. Group 1: Company Background and Growth - 足力健 was founded by Zhang Jingkang, who initially struggled in the health product industry before pivoting to the elderly shoe market, achieving rapid growth with sales reaching 40 billion yuan [5][6]. - The company expanded aggressively, establishing thousands of stores and launching a large-scale production facility, which led to a peak revenue of 40 billion yuan in 2019 [6][7]. - However, the rapid expansion resulted in high inventory pressure and cash flow issues, exacerbated by the COVID-19 pandemic, leading to store closures and debt accumulation [6][12]. Group 2: Financial and Legal Challenges - 足力健's manufacturing company, 睢县足力健鞋业有限公司, has accumulated debts totaling approximately 15.42 million yuan and is involved in numerous legal disputes, with total claims reaching 8.08 billion yuan [4][7][8]. - Zhang Jingkang himself has been restricted from high consumption and is listed as a defaulter, with the company reportedly using 70-80% of its annual revenue to service debts [12][18]. - The company has faced multiple asset auctions that ended in failure, indicating severe financial distress [10][12]. Group 3: Marketing and Brand Perception - 足力健's marketing strategy has relied heavily on traditional advertising methods, which are becoming less effective in the current digital landscape, leading to a perception of being outdated [18][19]. - The brand's focus on comfort over aesthetics has resulted in products being perceived as unattractive, failing to meet the evolving preferences of the elderly demographic [22][23]. - Despite high brand recognition, the company struggles with a lack of innovative marketing strategies and product offerings, leading to stagnation in growth [22][29]. Group 4: Product Quality and Competition - 足力健 has faced quality control issues, with several products failing to meet safety standards, resulting in public trust issues [23][24]. - The competitive landscape is intensifying as other brands, including Nike and Skechers, are entering the elderly market with targeted products, further challenging 足力健's market position [22][29]. - The prevalence of counterfeit products in the market has also undermined the brand's reputation, complicating consumer trust and brand integrity [27][29].

Group 1 - The core focus of the article is on Li Jiaqi's new live streaming initiative targeting middle-aged and elderly consumers during the 618 shopping festival, showcasing a shift in strategy to capture a different demographic [1][34] - Li Jiaqi's new live streaming channel "All Parents' Happy Home" launched on May 5, attracted over 1.74 million viewers during its first broadcast, despite minimal promotional efforts for the 618 event [3][20] - The live stream on the first day of 618 featured 52 products and achieved nearly 3.5 million views, ranking first in the "Clothing and Bags" category [3][20] Group 2 - Li Jiaqi's main live streaming channel saw a GMV increase of over 10% compared to the previous year, indicating strong market performance and consumer interest [7][24] - The article highlights the competitive landscape of the 618 shopping festival, noting that while some major streamers have exited, Li Jiaqi remains a dominant figure, with his live stream viewership exceeding 429 million [30] - The overall sales performance of the 618 event showed a decline, with a reported 7% decrease in total online sales compared to the previous year, marking the first negative growth for the event [35][39] Group 3 - The new live streaming channel adopts a slower pace and a more relaxed atmosphere, catering specifically to the preferences of older consumers, contrasting with the fast-paced nature of typical shopping events [12][18] - The article discusses the strategic shift in marketing approaches, with platforms like Taobao and Douyin emphasizing direct discounts and simplified rules to attract consumers [39][41] - The collaboration between major platforms like Taobao and Xiaohongshu aims to enhance consumer engagement and drive traffic, reflecting a trend towards strategic partnerships in the industry [41]