这是半佛仙人的第1854篇原创 1 后台有人发我一图，说威尔仕这么多年的健身房老牌子，也顶不住了。 我一搜，确实好像不太行了。 (新闻截图来自济南日报新黄河) 我办过5张健身房的卡，他们唯一的共同之处就是都跑路了。 跑路，证明人家确实日常有练，不然还跑不动呢。 健身房跑路是非常正常的一件事情。 就算是乐刻，也经常出现具体门店不行了关了，只不过是由于他们门店多，且会员基本通用，显得好像没事儿一样。 但底色都是一回事儿。 问题来了，为啥健身房的归宿是跑路？ 因为这东西反人性啊。 我很认可健身的价值，也很认可人类可贵的品质就是对抗本能，但这里就出现了非常尴尬的两件事。 第一，绝大多数人是没有能力对抗本能的。 第二，假如你是这万里挑一的自控力强劲的人，你想让自己变得更健康，想有一个好身材，你并不一定需要去健身房呀，更不一定需要 请私教。 食谱各大网站都烂大街了，锻炼方法从书籍到视频应有尽有，只要你能坚持，一样可以起到效果，因为重点在于毅力不在于方法。 你努力，和健身房有啥关系？ 2 你不需要掏钱啊。 而当你坚持到一定程度之后，或许会有进一步被专业指导的需求，这时候，你才算是一个典型的硬核健身用户。 而这样的人，数量太 ...

Core Insights - The fitness trend in China is rapidly growing, with 374 million people participating in regular exercise by the end of 2022, making it the country with the highest number of fitness enthusiasts globally [6] - The perception of fitness has shifted, with physical fitness now seen as a luxury symbol, comparable to high-end luxury goods, emphasizing the importance of time, energy, and willpower in achieving a desirable physique [4][5] - The fitness industry is projected to grow significantly, with the total scale expected to reach 5 trillion yuan by 2025, indicating that fitness has become a necessity in modern life [22] Industry Trends - The rise of fitness culture is linked to increasing health concerns, particularly obesity, which affects over 400 million adults in China, prompting a national focus on weight management and fitness [6] - Diverse fitness activities are gaining popularity, including yoga, CrossFit, and unconventional training methods, reflecting a broader acceptance of various fitness forms beyond traditional gym workouts [8][10] - Social media plays a crucial role in promoting fitness trends, with influencers and fitness bloggers driving engagement and participation in extreme sports and fitness challenges [14] Consumer Behavior - Consumers are increasingly integrating their diets into their fitness routines, with various dietary trends emerging, such as ketogenic diets and high-protein meal plans, leading to a complex landscape of nutritional choices [10] - The fitness community is experiencing a shift from "anxiety about not exercising" to "anxiety about exercising," as individuals feel pressured to maintain rigorous fitness regimens and achieve specific body ideals [11] - The accessibility of fitness coaching has raised concerns about the quality and safety of training, as the low entry barriers for becoming a fitness coach can lead to varying levels of expertise and potential risks for clients [11][12] Societal Implications - The fitness movement reflects broader societal changes, including evolving gender norms, with women increasingly seeking strength and muscle development rather than just weight loss [17][20] - The emergence of women-only gyms has sparked debate about inclusivity and the commercialization of fitness spaces, highlighting the complexities of gender dynamics in the fitness industry [18] - The fitness journey is often portrayed as a means of personal empowerment, allowing individuals to regain control over their bodies and health amidst external pressures and uncertainties [24]