Core Viewpoint - The introduction of monthly gym memberships in Jinan provides consumers with more flexible payment options, addressing concerns over prepayment risks associated with annual memberships [3][10]. Group 1: Monthly Membership Options - Many gyms in Jinan now offer monthly memberships alongside annual and seasonal options to cater to diverse customer needs [4][5]. - GT Gym offers monthly memberships priced at over 600 yuan, while another location offers a monthly rate of 399 yuan, with installment options available for annual memberships [5]. - Latte Gym provides a monthly membership for 299 yuan, with a continuous monthly option at 180 yuan, contingent on a 12-month commitment [7]. Group 2: Prepayment Security Measures - The "Jinan Prepayment Treasure" initiative was launched to enhance the security of prepaid consumer funds, with 15 gyms participating in this program [10][12]. - The program ensures that consumer funds are monitored by a platform, releasing payments to merchants as services are rendered, while also allowing merchants to apply for loans based on prepaid funds [10][12]. - As of May 25, 2185 businesses have successfully joined the "Jinan Prepayment Treasure," including 15 in the fitness sector [12]. Group 3: Government and Market Regulation - The Jinan market supervision authority encourages businesses to join the "Prepayment Treasure" platform to implement trust-based regulation for prepaid consumption [15]. - The introduction of monthly memberships is a strategic decision by businesses, with no mandatory requirements imposed by government authorities [15].