翻翻账单，你"悦己"了吗？ 它或许仅是一杯手冲咖啡、一场沉浸式的话剧演出、一套提升居家质感的香薰摆件……这些消费无关他 人眼光，只为愉悦身心、滋养精神，在快节奏的生活里为自己积攒一份踏实的情绪价值与精神支撑。 这正是近年来悦己经济持续升温并不断激活消费潜力的生动注脚。 艾媒咨询数据显示，中国情绪经济市场规模呈上升趋势，2024年达23077.67亿元，预计2029年将突破4.5 万亿元。 《证券日报》记者近日在实地调研时注意到，当下，悦己消费正加速从年轻人的"小众选择"演变为全年 龄段的"消费共识"，其消费形态正从商品消费向体验消费、服务消费不断延伸，同时驱动供给端加速创 新，催生出一批新场景、新业态与新职业，成为中国消费市场提质升级的重要引擎。 情绪消费愈发理性 "小时候总羡慕橱窗里的数码宝贝手办，如今有了经济能力，就想把这份童年遗憾补上，立志集齐全系 列款式。"河北承德手办爱好者小杨（化名）在接受《证券日报》记者采访时表示，他收藏的手办价格 从几百元到几千元不等。 当"为情绪买单"愈演愈烈的同时，情绪消费也正向着更具细分性、理性化的全新趋势演进。 从消费群体来看，悦己消费正打破"青年专属"的刻板印象，实现 ...

Core Insights - The "秒回师" (Instant Response Master) service has gained popularity among young people, with some willing to spend significant portions of their salaries on it, reflecting a growing demand for emotional support and companionship [2][4]. Industry Overview - The "秒回师" service provides real-time responses via messaging, phone, and video, focusing on emotional value rather than standardized replies typical of traditional customer service [2]. - The pricing model varies, with hourly rates ranging from 16 to 150 yuan, depending on the time of day, and monthly packages priced between 3000 to 10,000 yuan [3]. Market Demand - The rise of one-person households in China, exceeding 125 million, has created a demand for companionship services, contributing to the market's growth, which is projected to exceed 37.2 billion yuan by 2024 [4]. Employment Dynamics - Many "秒回师" practitioners view this role as a part-time job, with diverse backgrounds including recent graduates, stay-at-home parents, freelancers, and students [3]. - Some practitioners report earning over 10,000 yuan monthly, indicating a lucrative opportunity in this emerging job market [2]. Industry Challenges - The rapid growth of the "秒回师" industry has led to concerns about quality and ethics, including issues such as unqualified practitioners, privacy risks, and service discrepancies [5][6]. - There is a lack of standardized regulations, leading to potential emotional harm to users and challenges in consumer protection [6][7]. Societal Implications - The popularity of "秒回师" services highlights a societal shift towards valuing emotional needs, but it also raises concerns about overconsumption and the impact on interpersonal relationships and social skills among the youth [7].

Core Insights - The rise of the "秒回师" (Instant Response Service) reflects a growing demand for emotional support and companionship among young people, particularly those living alone or in one-person households [6][7] - The service allows clients to receive immediate responses via messaging, calls, or video, focusing on emotional value rather than standardized replies typical of traditional customer service [3][6] Group 1: Service Overview - "秒回师" provides real-time communication services, acting as listeners for clients, with a pricing model that varies by time of day, ranging from 16 yuan to 150 yuan per hour [3][4] - Monthly subscription services range from 3,000 yuan to 10,000 yuan, with premium options offering 24/7 availability and additional benefits [4] Group 2: Workforce and Earnings - Many "秒回师" practitioners view this role as a part-time job, with diverse backgrounds including recent graduates, stay-at-home parents, freelancers, and students [5] - Some practitioners have reported earnings exceeding 10,000 yuan per month, highlighting the potential for significant income in this emerging job market [5] Group 3: Market Context - The demand for companionship services is supported by statistics indicating that over 125 million one-person households exist in China, reflecting a societal trend towards solitude [6] - The emotional companionship service market in China is projected to exceed 37.2 billion yuan by 2024, indicating substantial growth potential [6] Group 4: Industry Challenges - The rapid growth of the "秒回师" industry has led to concerns regarding the lack of standardized qualifications for practitioners, privacy risks, and discrepancies between service quality and pricing [7] - Issues such as client dissatisfaction, including being blocked after payment and potential breaches of confidentiality, highlight the need for regulatory oversight [7]

近日，"00后女子月薪9000花5000雇秒回师"的话题引发热议。 据此前报道，杭州陈阿姨家00后的女儿月薪9000元，吃住在家却毫无存款，出于好奇，陈阿姨偷看女儿手机发现，女儿每月花费5000元购买了一项名 为"秒回师"的服务——由真人在指定时段内提供即时消息、电话和视频回应，双方素未谋面，交流内容也仅限于工作、友情与家庭烦恼。 那么，"秒回师"到底是干什么的？为什么年轻人愿意真金白银地买一个"秒回消息"的服务呢？ 有人时薪150元，"秒回师"是干啥的？ 近年来，"秒回师"这一主打即时回应和情感陪伴的冷门职业悄然走红：有00后月薪9000元却愿花5000元购买服务，更有从业者凭借兼职实现月入过万，成 为年轻人追捧的就业新赛道。 "秒回师"这种倾诉模式，打破了现实社交的身份壁垒，让客户可以放下防备，吐露不便对熟人言说的心事。 从事秒回师的人，多数只把这份职业当作兼职，身份多元：职场新人、宝妈、自由职业者、在校学生都能入局。 3个月服务近40人的王某，本职是互联网运营，利用下班时间接单，半小时8元的定价积累了不少长期客户；央企职员余某的经历更具代表性，她曾是"秒 回师"的客户，倾诉半年后转型从业者，最高月入30 ...

2025.12. 26 本文字数：1983，阅读时长大约3分钟 近日，"00后女子月薪9000花5000雇秒回师"的话题引发热议。 据此前报道，杭州陈阿姨家00后的女儿月薪9000元，吃住在家却毫无存款，出于好奇，陈阿姨偷看 女儿手机发现，女儿每月花费5000元购买了一项名为"秒回师"的服务——由真人在指定时段内提供 即时消息、电话和视频回应，双方素未谋面，交流内容也仅限于工作、友情与家庭烦恼。 那么， "秒回师"到底是干什么的？为什么年轻人愿意真金白银地买一个"秒回消息"的服务呢？ 有人时薪150元，"秒回师"是干啥的？ 近年来，"秒回师"这一主打即时回应和情感陪伴的冷门职业悄然走红：有00后月薪9000元却愿花 5000元购 买服务，更有从业者凭借兼职实现月入过万，成为年轻人追捧的就业新赛道。 "秒回师"的核心业务，是在指定时段内为客户提供微信、电话、视频等即时回应服务，扮演倾听者 的角色。不同于传统客服的标准化回复，他们的服务核心是情感价值的精准供给。 服务对象多元化： 深夜加班后需要倾诉的都市白领、独居已久渴望交流的年轻人、受轻度焦虑困扰 需要安全感的群体，或是异地恋中寻求确定性回应的情侣。 交流内容 ...

在解读"秒回师"这一行时，很多叙事其实都不够透彻，诸如"打破了现实社交的身份壁垒""对情感需求 精准回应"之类的说辞，似乎都对，又似乎都不得要领。真正值得关注的是，"秒回师"到底是怎么"回 复"的？说了哪些话、用了何种语气？穿透到一个个具体的样本中，才能对当代人的精神状况和情感需 要有更具象的感知。 情感需求的外包与定制，其实都是一种心灵疗愈的策略。与其说是"秒回师"让人们不再孤独、排解了焦 虑，不如说是人们"自我开解"的意愿，生发出了"秒回师"这个载体。也恰因为此，"秒回复"究竟是把人 们拽离了泥潭，还是加剧了虚无的社交？这其间，实则有着巨大的不确定性。 □蒋璟璟 "手机拴在裤腰带上，蹦极都能秒回消息。"近年来，"秒回师"这一主打即时回应和情感陪伴的冷门职业 悄然走红，有从业者凭借兼职实现月入过万元。"秒回师"的核心业务，是在指定时段内为客户提供微 信、电话、视频等即时回应服务，扮演倾听者的角色。 （新京报） 媒体梳理发现，"秒回师"的服务对象，包括深夜加班后需要倾诉的都市白领、独居已久渴望交流的年轻 人、受轻度焦虑困扰需要安全感的群体……可以说，有倾诉的需求，就有被倾听的需求。而将这种种需 求，做成商品化 ...

"手机拴在裤腰带上，蹦极都能秒回消息"。 据光明日报报道，近年来，"秒回师"这一主打即时回应和情感陪伴的冷门职业悄然走红：有00后月薪 9000元却愿花5000元购买服务，更有从业者凭借兼职实现月入过万，成为年轻人追捧的就业新赛道。 所谓"秒回师"，是在指定时段内，通过微信、电话或视频为客户提供即时回应与陪伴服务的倾听者，其 核心不在于标准化话术，而在于对情感需求的精准回应。服务对象涵盖深夜加班后需要倾诉的都市白 领、长期独居渴望交流的年轻人、受轻度焦虑困扰寻求安全感的人群，以及异地恋中希望获得确定性回 应的情侣等。 说白了，"秒回师"就是提供一种零延迟的情绪满足。这种需求的走红，并不是年轻人"矫情"，而是现实 社交结构的变化：高强度工作压缩了稳定关系的时间成本，线上社交的低承诺属性又放大了不确定性， 而"被及时回应"本身，正在成为一种稀缺体验。 而且这种业务的走红也有现实背景支撑。据统计，我国一人户家庭已超1.25亿户，不少人开始独居；同 时，人们又很有寻求陪伴的愿望，数据显示，2024 年我国陪伴服务市场规模已突破 372 亿元。 这或许也折射了一种被互联网塑造的思维：一切都要"快"。在算法推送、外卖到家 ...

Core Insights - The emerging profession of "instant responders" (秒回师) has gained popularity, characterized by immediate emotional support and companionship, with some young workers earning up to 9,000 yuan monthly while spending 5,000 yuan on these services [1][7]. Service Model - Instant responders provide real-time communication through WeChat, phone, and video, focusing on emotional value rather than standardized responses typical of traditional customer service [2][3]. - The pricing model varies by time, with rates ranging from 16 yuan to 150 yuan per hour, and monthly packages priced between 3,000 yuan and 10,000 yuan, offering 24/7 availability and additional services [4]. Target Audience - The clientele includes urban professionals needing to vent after late hours, young individuals seeking connection, and couples in long-distance relationships desiring reassurance [3][8]. - The communication topics often revolve around work stress, family issues, and emotional troubles, emphasizing the need for empathy rather than solutions [3]. Workforce Composition - Many instant responders work part-time, coming from diverse backgrounds such as recent graduates, stay-at-home parents, freelancers, and students [5]. - A notable example includes a former client who transitioned to becoming an instant responder, highlighting the dual emotional benefit of listening to others [5]. Market Dynamics - The rapid growth of this profession is attributed to urbanization and increasing emotional needs, with over 100 million individuals living alone in China, leading to a demand for immediate emotional support [7]. - The rise of AI emotional tools like DeepSeek and Doubao also reflects a shift towards more accessible emotional support options, with a significant portion of young people preferring AI for sharing their feelings [7]. Industry Challenges - The industry faces challenges such as a lack of standardized qualifications for responders, privacy concerns regarding chat content, and discrepancies between service quality and pricing [9]. - The market for companionship services in China has surpassed 37.2 billion yuan, indicating a growing consumer interest in emotional support services [9]. Recommendations for Development - Experts suggest that for the profession to develop healthily, there should be a focus on ethical practices, privacy respect, and enhanced empathy skills among responders [10]. - Platforms should implement real-name verification and service evaluation systems, while regulatory bodies need to establish clear standards to combat privacy breaches and fraud [10].

Core Viewpoint - The article discusses the emergence of "instant reply" services, highlighting the emotional needs of individuals in a digital age where timely communication is often expected but not always feasible [5][10][27]. Group 1: Instant Reply Services - The profession of "instant reply" service providers, or "秒回师," has gained attention, with reports of individuals spending significant amounts on these services, such as a girl in Hangzhou who pays 5,000 yuan monthly for a 9,000 yuan salary [7][10]. - Instant reply services are seen as an upgrade to traditional emotional support roles, catering to the growing demand for emotional companionship in a digital society [10][27]. - The rise of these services reflects a broader trend of increasing loneliness and the need for emotional connection, particularly among young people living alone [14][15]. Group 2: Emotional Needs and Market Growth - By 2030, it is projected that the number of single-person households in China will reach between 150 million to 200 million, with young adults aged 20 to 39 making up a significant portion [14]. - The "one-person economy" is emerging, with products and services increasingly tailored to individual lifestyles, indicating a shift in consumer behavior [14][15]. - The demand for instant replies is linked to a desire for immediate emotional validation, as timely responses can provide a sense of security and acknowledgment [14][15]. Group 3: User Experiences - Users like Yu Jianying have turned to instant reply services for emotional support during difficult times, finding comfort in the availability of these services [14][26]. - Many users express a sense of relief and healing from these interactions, even if the responses are not always profound [14][26]. - The article highlights the limitations of instant reply services, noting that while they provide companionship, they cannot replace professional psychological help [39][40]. Group 4: Competition with AI - The rise of AI in emotional support roles poses a challenge to instant reply services, as AI can offer 24/7 availability and quick responses at a lower cost [40][41]. - Users often find AI interactions less fulfilling due to the lack of human empathy and emotional connection, which are crucial for effective emotional support [45][46]. - The article emphasizes that human interaction, characterized by shared experiences and emotional resonance, remains irreplaceable despite the advancements in AI technology [45][46].

Core Viewpoint - The emergence of "instant response assistants" reflects the emotional needs of young people in a fast-paced, isolated society, where timely emotional support has become a valuable resource [6][11]. Group 1: Instant Response Assistants - The service charges range from 20 yuan/hour during the day to 50 yuan/hour late at night, with a monthly package costing around 400 yuan [10]. - Many instant response assistants view this role as a part-time job, often consisting of university students or freelancers, providing emotional support without engaging in sensitive topics [11]. - The demand for immediate emotional responses among young people is increasing, driven by feelings of loneliness and the need for companionship [11]. Group 2: Emotional Value and AI Tools - AI tools like DeepSeek and Doubao are gaining popularity for their ability to provide flexible emotional support, capturing fragmented emotional needs that traditional social interactions may not address [12][18]. - A significant portion of young people (37.9%) prefer to confide in AI rather than parents, indicating a shift in how emotional support is sought [15]. - The non-judgmental nature of AI allows young individuals to express minor grievances without fear of being perceived as overly sensitive, fulfilling a different layer of emotional needs compared to instant response assistants [18]. Group 3: Implications and Concerns - While both instant response assistants and AI provide immediate emotional support, they may lead to a vacuum where individuals avoid confronting deeper emotional issues [18]. - The idealized feedback from AI and the often superficial interactions with instant response assistants may not fulfill the deeper emotional connections that young people seek [18].