整理 | 美股研究社 2025年的3月，中国现制茶饮行业正经历着前所未有的资本躁动。当蜜雪冰城以"雪王"IP打破 港股破发魔咒时，另一家成立仅7年的品牌——霸王茶姬，也因中国证监会披露其赴美IPO备案 而成为焦点。 iiMediaResearch（艾媒咨询）数据显示，预计未来几年中国新式茶饮市场规模将维持小幅但稳 定的增长态势，到2028年有望突破4000亿元。 在此背景下，霸王茶姬选择此时冲刺美股，不仅折射出新茶饮企业对资本市场估值差异的敏锐 判断，更揭示了行业"出海淘金"的新趋势。 继蜜雪冰城、古茗等头部品牌扎堆港股后，主打高端化、国际化的霸王茶姬，试图通过纳斯达 克或纽交所的资本平台，开启中国茶饮全球化叙事的新篇章。 资 本 押 注 下 的 " 出 海 淘 金 " 霸 王 茶 姬 追 赶 上 市 潮 当下，新茶饮市场中的腰部品牌竞争已进入白热化的关键时期，纷纷冲刺IPO成为新一轮竞争 的焦点。早在2021年6月，奈雪的茶便率先在港股成功上市。 随后，2024年茶百道在港交所上市，茶颜悦色也曾传出上市计划，且拟上市地点从港股变更为 美股。步入2025年，古茗、蜜雪冰城先后赴港上市并取得成功，沪上阿姨也在稳 ...

Core Viewpoint - The article discusses the recent developments of the tea brand "霸王茶姬" (BaWang Tea Princess) as it prepares for an IPO in the United States, highlighting its rapid expansion and competitive positioning in the beverage market [1][2]. Company Developments - BaWang Tea Princess plans to issue up to 64,731,929 shares for its IPO, aiming to raise between $200 million and $300 million, with Citigroup and Morgan Stanley managing the listing [2]. - The company has experienced significant growth, with a total sales volume (GMV) ranking fourth in the Chinese ready-to-drink tea market, following brands like 蜜雪冰城 (Mixue Ice City) and 古茗 (Gu Ming) [2][3]. - As of March 2025, BaWang Tea Princess has opened over 6,306 stores globally, with a focus on expanding into overseas markets such as Malaysia, Thailand, and Singapore [3][6]. Market Position and Strategy - The brand has adopted a franchise model and aggressive marketing strategies to fuel its rapid expansion, with plans to use IPO funds to enhance store growth and supply chain capabilities [3][6]. - In 2024, BaWang Tea Princess introduced new store formats and a sub-brand "第二杯茶" (Second Cup Tea), focusing on traditional Chinese tea products [7][8]. Financial Performance - In 2023, BaWang Tea Princess reported total sales of 10.8 billion yuan, with expectations to exceed 20 billion yuan in net profit for 2024 [12]. - The average monthly sales per store reached 483,000 in 2023, with a same-store growth rate of 88% [12]. Competitive Landscape - The company faces challenges from established competitors like 瑞幸 (Luckin Coffee) and emerging brands, intensifying competition in the tea beverage sector [10][11]. - The market is experiencing a downward trend in product pricing while raw material costs are rising, leading to a quality-price ratio struggle [11].

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