新茶饮上市潮

Search documents
沪上阿姨上市背后,新茶饮红海突围战怎么打?
Zhong Guo Xin Wen Wang· 2025-05-09 04:33
Core Viewpoint - The listing of "Hushang Ayi" on the Hong Kong Stock Exchange marks a significant milestone in the ongoing trend of new tea beverage companies going public, reflecting the growing confidence in the market for ready-to-drink tea products [1][6]. Company Summary - Hushang Ayi was listed on May 8, 2023, with an initial offering price of HKD 113.12 per share, equivalent to the price of approximately ten cups of its tea [3]. - The company's stock performed exceptionally well on its debut, reaching a peak of HKD 197.6 per share, a 74.68% increase from the offering price, and closing at HKD 158.40, representing a 40.03% rise, with a total market capitalization of HKD 16.607 billion [3][6]. - Founded in 2013 by a couple who left their corporate jobs, Hushang Ayi has grown from a small 25 square meter shop to a brand with nearly 10,000 stores projected by the end of 2024 [3][5]. Market Context - Hushang Ayi is the fifth new tea beverage company to go public in Hong Kong, following brands like Nayuki, Cha Baidao, and others, indicating a phase of consolidation in the new tea beverage market [1][6]. - The new tea beverage market has shifted from an expansion phase to a focus on high-quality development, with projections indicating the market could exceed RMB 400 billion by 2028 [8]. - The competitive landscape is characterized by a transition from rapid growth to refined operations, emphasizing the importance of supply chain management and product innovation to meet evolving consumer preferences [8]. Competitive Landscape - Hushang Ayi has adopted a mid-price and down-market expansion strategy, with over 52% of its stores located in northern China, where it is the largest mid-priced tea beverage brand [5][6]. - Despite its strong market presence, analysts suggest that Hushang Ayi lacks a robust brand effect and scale efficiency compared to competitors, which may impact its long-term sustainability [7]. - The company has diversified its offerings with premium and budget lines to compete in a crowded market, but it faces challenges in establishing a unique market position [7].
日卖164万杯,夫妻辞职卖奶茶干出一个150亿元的IPO
Jing Ji Guan Cha Bao· 2025-05-09 04:02
Core Insights - The new tea beverage brand "沪上阿姨" (Hushang Ayi) has successfully launched on the Hong Kong Stock Exchange, marking it as the fourth new tea beverage company to go public since 2025 [1][2] - The company reported impressive sales figures, with an average daily sale of approximately 1.64 million cups and a total revenue of 3.285 billion yuan for 2024 [1][5] Company Overview - Founded in July 2013 by couple Dan Weijun and Zhou Rongrong, "沪上阿姨" started with a unique product offering of "five-grain milk tea" and quickly gained popularity [3][4] - The company has expanded its store network significantly, reaching 9,176 stores by the end of 2024, with a focus on franchise operations [5][6] Financial Performance - For the year 2024, "沪上阿姨" reported a revenue of 3.285 billion yuan, a decrease of approximately 1.9% year-on-year, and a net profit of about 329 million yuan, down 15.2% from the previous year [6][7] - The company's gross merchandise volume (GMV) for 2024 was 10.736 billion yuan, with franchise-related income accounting for over 96% of total revenue [6][7] Market Position and Competition - "沪上阿姨" is among the top five ready-to-drink tea brands in China, alongside competitors like "蜜雪冰城" (Mixue), "古茗" (Guming), and "茶百道" (Chabaidao) [2][7] - The competitive landscape is intensifying, with a decline in average single-store GMV from 1.559 million yuan in 2023 to 1.37 million yuan in 2024 due to increased market saturation [7] Future Plans - The company aims to enhance its digital capabilities, develop new products, and expand its store network, with plans to enter overseas markets in Malaysia, the Philippines, and North America [8] - "沪上阿姨" has initiated a "10,000 store plan" to increase its store count, although it currently has only 9,176 stores [6][8]
上市最高涨超74%,沪上阿姨高估值能持续多久?
3 6 Ke· 2025-05-08 09:44
Core Viewpoint - The successful IPO of Hu Shang A Yi marks the fourth new tea beverage company to go public this year, reflecting a growing trend in the market for new tea brands in Hong Kong and the U.S. [1][3] Company Overview - Hu Shang A Yi officially listed on the Hong Kong Stock Exchange on May 8, with a significant first-day price increase of 62.04%, closing at 172.8 HKD per share, resulting in a total market capitalization of 18.12 billion HKD [1][3]. - The company experienced a high subscription rate of 3,616.83 times for its public offering, making it one of the most popular new tea stocks, second only to Mi Xue Bing Cheng [4][5]. - The IPO raised approximately 195 million HKD, with a final offering price set at 113.12 HKD per share [3][4]. Market Context - The new tea beverage sector has seen a wave of IPOs, with several companies like Mi Xue Bing Cheng and Gu Ming also successfully listing in recent months [1][2]. - Hu Shang A Yi's listing follows a trend where multiple new tea brands are entering the market, indicating strong investor interest in this segment [1][5]. Financial Performance - Despite the successful IPO, Hu Shang A Yi reported a decline in revenue and net profit for 2024, with revenue at 3.285 billion HKD, down 1.9% year-on-year, and net profit at 328.9 million HKD, down 15.2% [7][8]. - The company’s average daily GMV per store decreased from 4,109 HKD in 2022 to 3,833 HKD in 2024, a decline of 6.7% [7][8]. - The closure rate of stores was reported at 7.7% in 2023, which is higher than other mainstream tea brands [8]. Valuation Insights - Hu Shang A Yi's price-to-earnings ratio (TTM) stands at 51.95, significantly higher than the approximately 40 times for Mi Xue Bing Cheng, indicating a potential overvaluation given its declining performance [6][8]. - The company’s market capitalization of 18.18 billion HKD ranks it fourth among the six listed new tea beverage companies, significantly lower than Mi Xue Bing Cheng's market cap of 183.89 billion HKD [8].
180亿,上海夫妻IPO敲钟了
投资界· 2025-05-08 03:50
Core Viewpoint - The article highlights the successful IPO of "沪上阿姨" (Hushang Ayi) on the Hong Kong Stock Exchange, marking it as the fourth new tea beverage company to go public this year, amidst a booming market for tea drinks in China [3][13]. Company Overview - "沪上阿姨" was founded in 2013 by a couple who transitioned from corporate jobs to open a small tea shop in Shanghai, which quickly gained popularity due to its unique blood glutinous rice milk tea [5][7]. - The company has expanded significantly, with a network of 9,176 stores by the end of 2024, predominantly through a franchise model, with 99.7% of the stores operated by franchisees [9][10]. Financial Performance - The revenue for "沪上阿姨" has shown substantial growth, with figures of 2.2 billion RMB in 2022, 3.34 billion RMB in 2023, and projected 3.28 billion RMB in 2024. Adjusted profits were 154 million RMB, 416 million RMB, and 418 million RMB for the same years, respectively [10][11]. - The gross profit margins have improved from 26.7% in 2022 to 31.3% in 2024, indicating a positive trend in profitability [10][11]. Market Position - As of 2023, "沪上阿姨" holds a 4.6% market share in China's ready-to-drink tea market, ranking fifth among competitors, which include major players like "蜜雪冰城" (Mixue Ice Cream & Tea) and "古茗" (Guming) [10][12]. - The company has strategically focused on lower-tier cities for expansion, which has contributed to its competitive edge in the market [9][14]. IPO Details - The IPO was marked by a significant opening surge of 68%, with a market capitalization exceeding 190 billion HKD at one point, reflecting strong investor confidence in local tea brands [3][13]. - The final IPO pricing was set at 113.12 HKD per share, positioning it favorably compared to other tea companies listed in Hong Kong [14][18]. Industry Trends - The article notes a trend of increasing IPOs in the tea beverage sector, with several companies successfully listing on the Hong Kong Stock Exchange, indicating a robust market for consumer brands [15][16]. - The competitive landscape is intensifying, with established brands like "蜜雪冰城" leading the market, prompting newer entrants to innovate and capture consumer interest [12][18].
沪上阿姨碰上霸王茶姬,并非一场中式茶饮的黑白棋局
3 6 Ke· 2025-05-08 03:37
Core Insights - The new tea beverage industry is experiencing a resurgence in IPO activity following a brief period of calm after an initial wave of listings earlier in the year [1] - Bawang Chaji's successful debut on NASDAQ, with a first-day increase of 15.86% and a total market capitalization of $6 billion, marks a significant milestone for the new tea beverage sector [2] - The competitive landscape of the Chinese ready-to-drink tea market is intensifying, with a projected market size of 480 billion USD by 2025 globally and a compound annual growth rate (CAGR) of 21.7% in China from 2019 to 2024 [5] Industry Overview - The ready-to-drink tea market in China is expected to grow from 102.2 billion RMB in 2019 to 272.7 billion RMB in 2024, with a further increase to 426 billion RMB by 2028, indicating a robust growth trajectory [5] - The industry is segmented into three main categories: budget, mass-market, and premium tea beverages, each with distinct pricing strategies and target markets [5][6] - Budget tea brands typically price their products between 6-8 RMB, focusing on rapid expansion through a franchise model, while mass-market brands target the 10-20 RMB price range [5][6] Company Strategies - Bawang Chaji's entry into the U.S. market is a strategic move to tap into international growth opportunities amid increasing domestic competition and market saturation [6][7] - The company has opened its first store in North America in Los Angeles, with plans to expand its product offerings from four to fourteen items as it deepens its market presence [7] - The rapid expansion of Hu Shang A Yi, another tea brand, is characterized by a significant increase in store numbers, from 5,307 in 2022 to over 9,000 by the end of 2024, primarily through a franchise model [9][10] Financial Performance - Hu Shang A Yi's gross merchandise volume (GMV) surged from 60.68 billion RMB in 2022 to 97.32 billion RMB in 2023, reflecting a growth rate of 60.4% [9] - The company's revenue structure heavily relies on franchise operations, with franchise-related income accounting for 96.5% of total revenue in 2024 [13] - Despite rapid growth, Hu Shang A Yi faces challenges in supply chain management due to its reliance on third-party logistics, which may impact its operational efficiency [12][13] Market Dynamics - The stock performance of newly listed tea companies shows a divergence, with brands like Gu Ming and Mi Xue Bing Cheng experiencing significant increases in market value, while Hu Shang A Yi's future profitability remains uncertain due to its extensive franchise model [16] - The competitive landscape is evolving, with the potential for new entrants to disrupt the market dynamics, emphasizing the importance of strategic positioning and operational efficiency for sustained success [17]
霸王茶姬选择去美股验验成色
虎嗅APP· 2025-03-06 13:48
Core Viewpoint - The article discusses the recent developments of the tea brand "霸王茶姬" (BaWang Tea Princess) as it prepares for an IPO in the United States, highlighting its rapid expansion and competitive positioning in the beverage market [1][2]. Company Developments - BaWang Tea Princess plans to issue up to 64,731,929 shares for its IPO, aiming to raise between $200 million and $300 million, with Citigroup and Morgan Stanley managing the listing [2]. - The company has experienced significant growth, with a total sales volume (GMV) ranking fourth in the Chinese ready-to-drink tea market, following brands like 蜜雪冰城 (Mixue Ice City) and 古茗 (Gu Ming) [2][3]. - As of March 2025, BaWang Tea Princess has opened over 6,306 stores globally, with a focus on expanding into overseas markets such as Malaysia, Thailand, and Singapore [3][6]. Market Position and Strategy - The brand has adopted a franchise model and aggressive marketing strategies to fuel its rapid expansion, with plans to use IPO funds to enhance store growth and supply chain capabilities [3][6]. - In 2024, BaWang Tea Princess introduced new store formats and a sub-brand "第二杯茶" (Second Cup Tea), focusing on traditional Chinese tea products [7][8]. Financial Performance - In 2023, BaWang Tea Princess reported total sales of 10.8 billion yuan, with expectations to exceed 20 billion yuan in net profit for 2024 [12]. - The average monthly sales per store reached 483,000 in 2023, with a same-store growth rate of 88% [12]. Competitive Landscape - The company faces challenges from established competitors like 瑞幸 (Luckin Coffee) and emerging brands, intensifying competition in the tea beverage sector [10][11]. - The market is experiencing a downward trend in product pricing while raw material costs are rising, leading to a quality-price ratio struggle [11].
他们,投出200亿茶饮IPO
投资界· 2025-02-13 08:58
以下文章来源于天天IPO ,作者杨继云 天天IPO . 投资界(PEdaily.cn)旗下,专注IPO动态 新征途。 作者 I 杨继云 报道 I 投资界-天天IPO 新春伊始,港交所热闹起来了。 投资界-天天IPO消息,2月12日,古茗控股有限公司正式登陆港交所,开盘市值一度达240亿港元,成 为开年最大新茶饮IPO。 成立于2010年,古茗是一个典型的大学生创业故事:创始人是毕业于浙江理工大学的王云安,毕业后 他与同学联手创业,将古茗开出近万家茶饮店。而在登陆港股前,古茗仅开放了唯一一次外部融资—— 美团龙珠、红杉中国、Coa t ue身影浮现。 至此,港股集聚奈雪的茶、茶百道、古茗三家茶饮上市公司,而蜜雪冰城、霸王茶姬也在IPO的路上。 2025茶饮上市潮序幕拉开。 同学联手创业 开出近万家店,市值240亿 古茗是一个典型的大学生创业故事。 创始人王云安,1986年出生于云南省安宁市,父母从事百货生意,他从小耳濡目染,2006年考入浙江 理工大学。201 0年,在浙江省台州市温岭市大溪镇,即将毕业的王云安与大学同学戚侠、高中同学阮 修迪等人创办"古茗茶饮"。 几个年轻人很快感受到了创业初期的艰苦,也经历了 ...
最大奶茶IPO快上了
投资界· 2025-01-06 06:58
以下文章来源于天天IPO ,作者杨文静 天天IPO . 投资界(PEdaily.cn)旗下,专注IPO动态 蜜雪冰城IPO的脚步越来越近了。近日,蜜雪冰城更新招股书,透露了最新经营状况—— 一年卖出74亿杯奶茶。 作者 I 杨文静 报道 I 投资界-天天IPO 雪王的秘密 时至今日,蜜雪冰城已经第三次冲击IPO了。就在不久前,古茗和沪上阿姨也更新了招股 书,其中古茗有了最新进展——已完成港股上市备案,或意味着很快就会进行上市聆 讯。 20 25年,新茶饮们再次重启上市潮。 4.5万家门店,一年进账200亿 一杯柠檬水4元,一个冰淇淋2元,"雪王"至今似乎还没有对手。 根据招股书最新披露,蜜雪冰城旗下有现制茶饮"蜜雪冰城"和现磨咖啡"幸运咖"两大品 牌,其中"蜜雪冰城"核心产品的价格通常为2- 8元人民币,"幸运咖"核心产品的价格通常 为5 - 10元人民币,而"蜜雪冰城"品牌所占的收入和毛利都在95%以上。 在2 0 24年的前三季度,蜜雪冰城在中国售出约11亿杯冰鲜柠檬水、14亿支冰淇淋、3.85 亿杯珍珠奶茶,而所有产品的均价仅在6元左右。 按照 2024 年 9 月 30 日的门店数计,蜜雪冰城开店 4 ...
古茗更新招股书:门店数增至9778家,前三季度营收同比增长15.6%至64.41亿元
IPO早知道· 2024-12-15 12:18
已获境外上市备案通知书。 本文为IPO早知道原创 作者|Stone Jin 微信公众号|ipozaozhidao 据IPO早知道消息,古茗控股有限公司(以下简称"古茗")于2024年12月15日更新招股书,继续推 进港交所主板上市进程,高盛和瑞银集团担任联席保荐人。 12月9日,中国证监会国际合作司披露了关于Guming Holdings Limited(古茗控股有限公司)境 外发行上市备案通知书。 这意味着,古茗成为新一波"新茶饮上市潮"中第一家获得赴港上市许可的 企业 。 2010年,古茗第一家门店在浙江开出。 按2023年商品销售额(GMV)及截至2023 年12月31日的门 店数量计算,古茗现已成为中国最大的大众现制茶饮店品牌,亦是全价格带下中国第二大现制茶饮店 品牌 。 2023年,古茗的GMV为192亿元,较2022年增加37.2%。今年前三季度,古茗的GMV为166亿 元,较2023年同期增加20.4%。截至2023年12月31日,古茗的门店网络涵盖9,001家门店,较 2022 年12月31日增加35.0%,并于2024年9月30日扩展至9,778家门店。 值得注意的是,在古茗看来,在单一省份 ...
古茗获赴港上市备案通知书:招股书现处「失效」状态,或择日重新递表
IPO早知道· 2024-12-10 02:27
新一波"新茶饮上市潮"中第一家获得赴港上市许可的企业。 本文为IPO早知道原创 作者|Stone Jin 微信公众号|ipozaozhidao 据 IPO 早 知 道 消 息 , 中 国 证 监 会 国 际 合 作 司 于 2024 年 12 月 9 日 披 露 了 关 于 Guming Holdings Limited(古茗控股有限公司)境外发行上市备案通知书。 换言之,古茗成为新一波"新茶饮上市潮"中第一家获得赴港上市许可的企业。 今年9月, 路透 曾援引 消息人士 称 ,三家茶饮公司 (蜜雪冰城、古茗、沪上阿姨)关于其 境外 IPO计划 正与监管部门探讨沟通过程中 。 而监管部门彼时的 回应 则称 ,正依照规定推进这三家公 司的备案工作,下一步将继续优化境外上市备案机制,不断提高备案品质和效率,维持境外融资管道 畅通。 目前看来,境内监管部门现已对新茶饮企业赴港上市开了"绿灯"。 今年1月2日,古茗正式向港交所递交招股说明书,拟主板挂牌上市,高盛和瑞银集团担任联席保荐 人。按正常流程,古茗或将择日重新递交招股书。 彼时的招股书显示, 根据灼识咨询 的 报告,按2023年GMV 以及 截至2023年12月 ...