Core Insights - The "Deer City Heritage Exploration" cultural heritage co-creation plan in Sanya has launched its second season, aiming to transition intangible cultural heritage from cultural showcases to consumer markets, transforming traditional skills into trendy symbols and enhancing Sanya's cultural identity [1] Group 1: Project Overview - The second season of the plan is a comprehensive upgrade from the first season, expanding from focusing on "one thing" to building "an ecosystem" around ten major intangible cultural heritage projects in Sanya [1] - The project team collaborates with heritage inheritors to innovate product design, shape brand images, and promote through visual documentation, establishing online sales channels and offline pop-up display platforms [1] Group 2: Selected Heritage Projects - Ten representative intangible cultural heritage projects have been selected for the co-creation plan, including "Li Ethnic Traditional Spinning and Weaving Techniques," "Danjia Songs," "Coconut Carving," and "Li Ethnic Rattan (Bamboo) Weaving Techniques" [1] - The activities will focus on these heritage contents to design and develop a multi-tiered product system, including boutique cultural products, mid-range items, and educational material packages [1]

Group 1 - The event in Sanhe City showcased 29 intangible cultural heritage (ICH) booths, featuring exquisite handicrafts and enticing food, with 19 enterprises representing various sectors such as automotive, agricultural products, real estate, and sports goods, enhancing consumer engagement and vitality [1] - The "Sanhe Five-a-Side Football Super League" is currently ongoing, with over 500 spectators present at the matches, which are organized by the Sanhe municipal government and involve 23 teams from different localities, running from September to November [1] - The event aims to integrate commerce, tourism, culture, and sports, creating a unique "watching and experiencing" consumption scenario that enriches the spectator experience and stimulates local economic growth by converting event traffic into economic increments [1] Group 2 - Sanhe City is leveraging the popularity of the football event by distributing consumer vouchers totaling over 79,000 yuan to stimulate the market, available for use in various local businesses from September 6 to October 8 [2] - The city is actively exploring innovative measures for the integration of commerce, tourism, culture, and sports, promoting night economy initiatives and cultural markets to enhance consumer engagement and extend the consumption chain [2] - The city organizes themed markets and cultural experiences during traditional festivals, aiming to attract crowds and boost local dining and retail consumption, thereby promoting the synergy between culture and economy [2]

Group 1 - The Suzhou consumer market experienced a surge in activity during the Dragon Boat Festival coinciding with Children's Day, with over 200 promotional events launched by major commercial enterprises [1] - Key commercial enterprises in Suzhou achieved sales of 770 million yuan during the holiday, marking a year-on-year increase of 9.2%, driven by family-oriented activities and diverse consumption experiences [1] - Major shopping districts focused on "parent-child" themes, creating immersive shopping experiences, with one mall reporting over 20,000 visitors on June 1 and overall foot traffic increasing by 8% during the holiday [1] Group 2 - The "Su Products and Goods" selection store opened at the Humble Administrator's Garden, attracting over 400 visitors and generating 157 transactions within three hours, indicating strong consumer interest in high-quality local and foreign goods [2] - The overall foot traffic at Times Square during the holiday reached approximately 96,700, reflecting a year-on-year increase of 3%, with total sales amounting to 6.18 million yuan, up 4% from the previous year [2] - Regular weekend and holiday performances will be held at the Yuanrong Times Square Waterfront Music Festival until the end of October, enhancing the evening consumer atmosphere [2]