Core Viewpoint - The article emphasizes the importance of protecting, inheriting, and disseminating intangible cultural heritage (ICH) through innovative methods and platforms, particularly in the context of recent activities surrounding "Cultural and Natural Heritage Day" [1][2]. Group 1: Challenges and Opportunities in ICH - ICH faces multiple challenges, including the need to protect traditional skills while innovating dissemination methods, addressing transmission gaps, and promoting cultural continuity [1]. - There is a rich resource of ICH in China that requires systematic exploration and deeper explanation, as many representative inheritors focus solely on traditional skills and lack knowledge of internet-based innovative operational models [1]. Group 2: Innovative Platforms and Initiatives - The launch of the "CNR Intangible Cultural Heritage" live streaming project aims to explore deeper engagement with ICH through three main initiatives: cultivating young innovators in traditional crafts, creating a "cloud" sales brand for ICH products, and utilizing digital technology to build a dissemination matrix [1]. - The integration of ICH elements into daily life products and cultural creative products allows traditional culture to enter the public's view in a more approachable manner, fostering a dialogue between ancient and modern cultures [2]. Group 3: Economic and Cultural Impact - The economic value generated from ICH creative products can enhance the protection mechanisms for ICH, encouraging more new-generation inheritors to participate, thus forming a sustainable protection cycle [2]. - The article highlights the potential of ICH handcrafts to become new engines and brands for local economic development, contributing to cultural industry growth and rural revitalization [2]. Group 4: Systematic Approach to ICH - Protecting, inheriting, and disseminating ICH is described as a systematic project that connects the individuality of culture, products, and art [2]. - The article calls for a collective effort from all sectors of society to rejuvenate ICH in the digital age, reinforcing cultural confidence and contributing to the construction of a culturally strong nation [2].