从央视舞台的集中展示到街巷市集的日常浸润，从传统技艺的守正传承到文化产品的创新表达，广 西非遗正以符合多元审美意趣的形态走进大众视野、融入现代生活之中。（吴晓雨） 步入南宁三街两巷景区，青砖黛瓦间人潮熙攘，非遗文创馆比比皆是。走进这些文创馆，看老手艺 正焕发出新的光彩：传统的博白芒竹编织技艺融入了新潮配色，打造时尚潮人手中的个性提包；寄托着 锦绣情思的壮族绣球，被精心设计成古香古色的香囊、压襟等文创，令人爱不释手；蜡染布料经匠人巧 手缝制，化作俏皮可爱的头绳配饰……这恰似一抹别致的"文化亮色"，点缀浓郁年味。 2月18日晚，在八桂大地精彩上演的中央广播电视总台《2026年春节戏曲晚会》首播，百余位戏曲 名家、新生代传承人与跨界艺人联袂献艺，为全国观众呈现了一场浸润桂风壮韵的迎春盛宴。此前亮相 晚会新闻发布会的广西联名文创套装"多谢了"，巧妙融合梧州六堡茶、钦州坭兴陶、右江壮族麽乜等非 遗元素，让传统技艺在时尚表达中焕发新生，成为广西非遗创造性转化的生动注脚。 马年新春到来，各类马元素迅速成为新春热门。"店里近期上架的壮锦小马挂件、小马剪纸钥匙 扣、马纹刺绣杯垫等文创产品，每件都承载着新春的美好寓意，获得了较好 ...

新春消费"马"上潮2月18日，正月初二，成都青白江区城厢古城，年味扑面而来。记者一脚迈入城 厢村糖会，就被现场热腾腾的人气包裹了：有人提着刚买的花灯，有人推着装得满满的购物车， 一家老小一起逛，手里提着大包小包，有说有笑地往前走……城厢古城有上千年的历史，共有4街 32巷108院落。今年春节，青白江区的村糖会在此铺开，设置了主会场、3个分会场，为游客打造 了新春游玩好去处。□四川日报全媒体记者 兰珍村糖会搬来300多种全球好物在小南街主会场，一 排排草棚摊位整整齐齐，各个摊位前围满了人，品尝的、还价的、凑热闹的，人来人往、人声鼎 沸。本地"土货"区里，商品琳琅满目，应有尽有。新鲜水灵的果蔬堆得冒尖，干果蜜饯、香肠腊 味摆得满满当当，烧烤摊上的烤肉散着香气滋滋作响，串串香勾得人直咽口水……每一样都透着 浓浓的烟火气，引得路人频频驻足，手里的购物袋也慢慢鼓起来。往会场另一头走，亚蓉欧国家 商品馆里，同样人头攒动。俄罗斯伏特加、波兰蜂蜜、意大利橄榄油、哈萨克斯坦的干果和驼 奶……货架上五颜六色的进口商品令人眼花缭乱。澳大利亚国家馆的工作人员端着白葡萄酒招呼 游客："这酒香醇，春节和家人喝正好！"记者在现场看到，不少 ...

Core Insights - The "Ninety-Nine Consumption Season" in Liaoning will launch a themed consumption activity called "Five-Nine" on January 26, focusing on intangible cultural heritage, "Guochao" consumption, and livelihood discounts to stimulate winter consumption potential [1] Group 1: Thematic Activities - The event will feature various cultural and consumption experiences, including traditional customs, intangible cultural creations, and specialty dining, with discounts and cultural experience projects to promote the integration of "old customs" and "new consumption" [1] Group 2: Participation and Coverage - Local businesses across various sectors, including retail, dining, tourism, and automotive, will participate by offering discounts, rebates, and subsidies to enhance the impact of the "Ninety-Nine Consumption Season" and boost the winter consumption market [2] - Major attractions and commercial complexes will launch promotional activities, including special ticket offers and cultural performances, to enrich consumer experiences [2] - Financial institutions, such as Postal Savings Bank of Liaoning, will introduce various consumer discounts and services to support over 20,000 merchants, enhancing policy coverage and convenience [2]

Core Viewpoint - The immersive intangible cultural heritage experience space in Hangzhou, Zhejiang, showcases traditional cultural activities such as shadow puppetry and lantern making, attracting visitors to engage with these art forms during the festive season [2][3][5]. Group 1 - Visitors are experiencing various traditional cultural activities, including shadow puppetry and lantern making, highlighting the significance of intangible cultural heritage [2][3][5]. - The space allows visitors to learn about the production steps of traditional crafts, such as making embroidered sachets, enhancing their understanding of cultural heritage [2][3]. - Interactive activities, such as printing New Year calendars and coloring shadow puppetry components, are part of the experience, promoting hands-on engagement with cultural traditions [3][7]. Group 2 - The immersive experience includes showcasing unique cultural items, such as crab-shaped lanterns, which reflect local artistic creativity and cultural significance [5]. - The event emphasizes the importance of preserving and promoting intangible cultural heritage through engaging and interactive experiences for visitors [2][3].

Core Insights - The "Deer City Heritage Exploration" cultural heritage co-creation plan in Sanya has launched its second season, aiming to transition intangible cultural heritage from cultural showcases to consumer markets, transforming traditional skills into trendy symbols and enhancing Sanya's cultural identity [1] Group 1: Project Overview - The second season of the plan is a comprehensive upgrade from the first season, expanding from focusing on "one thing" to building "an ecosystem" around ten major intangible cultural heritage projects in Sanya [1] - The project team collaborates with heritage inheritors to innovate product design, shape brand images, and promote through visual documentation, establishing online sales channels and offline pop-up display platforms [1] Group 2: Selected Heritage Projects - Ten representative intangible cultural heritage projects have been selected for the co-creation plan, including "Li Ethnic Traditional Spinning and Weaving Techniques," "Danjia Songs," "Coconut Carving," and "Li Ethnic Rattan (Bamboo) Weaving Techniques" [1] - The activities will focus on these heritage contents to design and develop a multi-tiered product system, including boutique cultural products, mid-range items, and educational material packages [1]

Core Insights - The training program for disabled individuals in Liaoning Province focuses on non-material cultural heritage and creative products, aiming to enhance their skills and life value [1] Group 1: Training Program Details - The training lasts for 10 days and includes theoretical lectures, practical operations, and exhibitions [1] - The curriculum is designed to be systematic and high-level, covering essential topics such as non-material cultural heritage policies, intellectual property protection, creative design innovation, digital promotion, and market management [1] - The program emphasizes practical training and field visits to align with market demands, promoting the integration of theory and practice [1] Group 2: Support and Development - The provincial disabled persons' federation has collaborated with local universities to create platforms for training, resulting in the cultivation of special artistic talents [1] - Future initiatives will provide comprehensive support for showcasing achievements, market connections, and brand promotion to advance the development of disabled persons' careers in Liaoning [1]

Core Viewpoint - The article emphasizes the importance of protecting, inheriting, and disseminating intangible cultural heritage (ICH) through innovative methods and platforms, particularly in the context of recent activities surrounding "Cultural and Natural Heritage Day" [1][2]. Group 1: Challenges and Opportunities in ICH - ICH faces multiple challenges, including the need to protect traditional skills while innovating dissemination methods, addressing transmission gaps, and promoting cultural continuity [1]. - There is a rich resource of ICH in China that requires systematic exploration and deeper explanation, as many representative inheritors focus solely on traditional skills and lack knowledge of internet-based innovative operational models [1]. Group 2: Innovative Platforms and Initiatives - The launch of the "CNR Intangible Cultural Heritage" live streaming project aims to explore deeper engagement with ICH through three main initiatives: cultivating young innovators in traditional crafts, creating a "cloud" sales brand for ICH products, and utilizing digital technology to build a dissemination matrix [1]. - The integration of ICH elements into daily life products and cultural creative products allows traditional culture to enter the public's view in a more approachable manner, fostering a dialogue between ancient and modern cultures [2]. Group 3: Economic and Cultural Impact - The economic value generated from ICH creative products can enhance the protection mechanisms for ICH, encouraging more new-generation inheritors to participate, thus forming a sustainable protection cycle [2]. - The article highlights the potential of ICH handcrafts to become new engines and brands for local economic development, contributing to cultural industry growth and rural revitalization [2]. Group 4: Systematic Approach to ICH - Protecting, inheriting, and disseminating ICH is described as a systematic project that connects the individuality of culture, products, and art [2]. - The article calls for a collective effort from all sectors of society to rejuvenate ICH in the digital age, reinforcing cultural confidence and contributing to the construction of a culturally strong nation [2].