Core Viewpoint - The company "Hao Xiang Ni" has launched a shareholder-exclusive "New Year Gift Package" to establish a long-term and diverse shareholder return mechanism, enhancing investor recognition of the company's intrinsic value [1]. Group 1: Shareholder Return Activity - The company announced a special gift package for shareholders to express gratitude for their support and to allow them to enjoy benefits during the New Year festival [1]. - Eligible shareholders holding 100 shares or more as of specific dates can participate in the exclusive benefits activity [1]. - Two types of gift boxes are available: 1. A-type Health Gift Box priced at 399 yuan, with a shareholder price of 179 yuan 2. B-type New Year Gift Box priced at 179 yuan, with a shareholder price of 89 yuan [1]. Group 2: Product Quality and Feedback - The gift boxes include both classic and innovative products, and the company invites shareholders to provide feedback to improve product quality and innovation [2]. - The company emphasizes the importance of shareholder feedback for optimizing product quality and upgrading processes [2]. Group 3: Industry Context - Other companies are also engaging in similar shareholder return activities, such as Su Yan Jing Shen offering free product gift boxes and Qian Wei Yang Chu providing product packages to shareholders [2][3]. - Emei Mountain A has announced a shareholder return activity that includes free admission to its scenic area for shareholders holding 500 shares or more [3].

格隆汇1月7日丨好想你(002582.SZ)公布，为建立长效、多样的股东回报机制，感谢广大股东长期以来 对公司的关心与支持，同时让股东更好地了解公司产品、享受年货节福利，进一步提升投资者对公司内 在价值的认可，公司推出"好想你年货节股东专属大礼包"回馈活动。 符合参与条件的股东，可选择以下两款年货礼盒享受股东专属尊享购买权益：1、A款-健康年货礼盒： 内置黑金枣、锁鲜去核枣、去皮去核枣、红枣芝麻丸、每日枣滋养礼盒、薄皮核桃、清菲菲银耳小冻羹 等产品。零售价399元，股东尊享价179元。2、B款-新年送个好礼盒：内置黑金枣、去皮去核枣、红枣 芝麻丸、每日枣滋养礼盒等产品。零售价179元，股东尊享价89元。本次两款礼盒涵盖公司经典与创新 产品，公司致力于打造极品、精品、满分品，诚邀各位股东品鉴后通过客服热线或邮件形式反馈宝贵意 见，公司将把股东反馈作为产品品质优化、品类创新及工艺升级的重要参考，持续为消费者与股东打造 更优质的健康食品。 ...

Core Viewpoint - The company is entering a new era under the leadership of Stone Xun, focusing on the "Red Date 2.0 Era" while emphasizing the importance of maintaining its core business of red dates and health products [1][4]. Group 1: Leadership Transition - Stone Xun, at 35 years old, will officially take over as General Manager at the end of 2024, marking a generational shift in leadership [1][3]. - The transition from his father, Shi Jubin, involves navigating different challenges, particularly in achieving brand growth from "1 to N" rather than "0 to 1" [3][4]. Group 2: Business Strategy - The company aims to enhance its core business by focusing on "Red Dates + Health Fresh Food," striving for sustainable growth [1][5]. - Stone Xun emphasizes the importance of innovation and technology in developing functional foods, moving from merely selling red dates to providing comprehensive health solutions [4][5]. - The company is shifting from traditional sales methods to user engagement through new media, establishing emotional connections with consumers [3][4]. Group 3: Market Position and Investments - In 2020, the company sold Baicaowei for $705 million, allowing it to refocus on its core red date business, which has led to significant strategic benefits [5][6]. - The company reported a 147% increase in net profit and a 272% improvement in cash flow in the first half of 2025, indicating a successful return to its core business [5]. - In late 2023, the company invested 700 million yuan in "Mingming Hen Mang," a leading snack company, which is expected to enhance its market presence and generate substantial investment returns [6][7]. Group 4: Global Expansion - The company is working on expanding its overseas business, utilizing e-commerce platforms to reach international markets [9]. - Stone Xun aims to elevate red dates to a globally recognized product category, similar to coffee, by integrating cultural heritage and modern health trends [9][10].

Core Viewpoint - The company is entering a new era under the leadership of the new general manager, focusing on the core business of red dates and health products while leveraging innovation to enhance brand value and market presence [2][3][4]. Group 1: Leadership Transition - The new general manager, Shi Xun, is set to lead the company into the "Red Date 2.0 Era" starting at the end of 2024, emphasizing the importance of adapting to market changes while maintaining the company's foundational values [3][4]. - Shi Xun aims to integrate the legacy of the founder with modern trends in digitalization and health, focusing on transforming the product offering from simply selling red dates to providing comprehensive health solutions [4][5]. Group 2: Strategic Focus - The company is committed to its core strategy of "Red Dates + Health Fresh Food," aiming for sustainable growth rather than blind expansion [5][6]. - Recent product innovations include functional foods that cater to specific health needs, such as low-GI black dates and customized solutions for different consumer demographics [4][5]. Group 3: Financial Performance - Following the strategic sale of Baicaowei for $705 million in 2020, the company has seen significant financial improvements, with a 147% increase in net profit and a 272% rise in cash flow in the first half of 2025 [5][6]. - The investment in the snack company "Mingming Hen Mang" for 700 million yuan is expected to enhance market reach and provide substantial investment returns, as the company aims to leverage this partnership for growth [6]. Group 4: Global Expansion - The company is actively pursuing international markets, utilizing e-commerce platforms to distribute its products globally, aiming to establish red dates as a world-class product akin to coffee [7]. - The brand is rooted in its cultural heritage from Henan, integrating local history and values into its marketing strategy to create a unique brand identity [7].