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多赚一个亿,康师傅做对了什么?
Zhong Guo Shi Pin Wang· 2025-08-21 05:33
2025年的夏天,方便面行业格外热闹。 今年Q1以来,方便速食各重点类目中,方便面类目体量最大、上新活跃度也最高。Q1新品数量激增至高峰, Q2虽有所回落,仍处于高位。很显然,各大品 牌在推新上保持着很高的热情和执着。 你或许一定很奇怪为什么?再来看一组数据: 公开统计显示,2024年中国人一年吃掉438亿包方便面,同比2023年422亿包,年涨幅超16亿包;相较日韩的人均泡面指数,中国泡面的消费空间仍然很大。 在品牌频繁推新背后,不仅是看到了市场空间,更重要的是消费需求。 震惊同行的上新频率 俗话说得好,春江水暖鸭先知,热闹的方便面市场,自然少不了头部企业的身影。 据本尚书的不完全统计,上半年以来,康师傅至少上新了10+款产品,从3元价格带到20+元价格带的产品均有涉及,所以对于传言头部企业正在全面高端 化,抛弃消费者的言论实在难以站得住脚。 | 序号 | 产品名 | ■味 | 规格 | 价格带 | | --- | --- | --- | --- | --- | | 1 | 小饱杯 | 贵州红酸汤牛肉/奶油蘑菇汤/黑胡椒牛排/白胡椒猪肚鸡/山药猪骨汤 | 杯 | 3-4元 | | 2 | 鲜熟面 | 牛肉汤 ...
山东省庆云县市场监督管理局食品安全监督抽检信息通告2025年第3期(总第94期)
Summary of Key Points Core Viewpoint The announcement from the Qingyun County Market Supervision Administration highlights the results of food safety supervision and sampling inspections conducted in 2025, revealing that out of 177 batches of food tested, 171 were compliant while 6 batches failed to meet national food safety standards. The primary issues identified in the non-compliant products were related to pesticide residues and preservatives exceeding permissible limits. Group 1: Inspection Results - A total of 177 batches of food were inspected across 22 categories, including snacks, canned goods, and dairy products [3]. - Out of the 177 batches, 171 were found to be compliant, resulting in a compliance rate of approximately 96.6% [3]. - The 6 non-compliant batches were primarily due to the presence of substances such as thiamethoxam, bifenthrin, and potassium sorbate exceeding national safety standards [3]. Group 2: Non-Compliant Products - Specific non-compliant products included: - Citrus fruits with bifenthrin levels at 0.13 mg/kg, exceeding the limit of 0.05 mg/kg [3]. - Mangoes with thiamethoxam at 0.145 mg/kg, also above the permissible level of 0.05 mg/kg [3]. - Prepared meat products containing potassium sorbate at 0.279 g/kg, surpassing the allowed limit of 0.075 g/kg [3]. Group 3: Regulatory Actions - The Qingyun County Market Supervision Administration has initiated legal actions against the producers and sellers of the non-compliant products listed in the announcement [3]. - The agency emphasizes its commitment to ensuring food safety and compliance with national standards through ongoing inspections and enforcement measures [3].