专题：2025金融教育宣传周：保障金融权益 助力美好生活 基金行业在行动 为深入贯彻国家金融监督管理总局关于金融教育宣传工作要求，切实提升金融消费者与投资者风险识别 和防范能力，9月19日，由《上海证券报》和中欧基金共同主办的"金融教育宣传周-基金行业在行动"活 动在中国证券博物馆礼查厅举行。活动上，中欧基金正式发布《服务公约》，提出四大服务准则——常 走动、常分享、常沟通、常创新，旨在积极响应"坚持以投资者为本"的监管号召，倡导长期且专业的投 资者服务，真正提升投资者获得感，以优质客户服务推动行业迈向高质量发展。 近年来，证监会提出《推动公募基金高质量发展行动方案》，同时大力推动公募基金费率改革，多管齐 下推动行业从"重规模、轻服务"向"坚持以客户为中心，聚焦提升投资者长期回报"转型。 "这一监管导向清晰而明确。"上海证券报社党委常委、总编辑谭飞在致辞中表示，公募基金行业的未 来，必须建立在投资者信任的基础之上，而信任的核心，源于实实在在的获得感。 （小标题1）客户为先 以长期服务创造价值 谭飞指出，金融机构可从以下三方面着手：一是践行"客户利益至上"的初心，通过优化产品设计、完善 费率结构等举措，让利于投 ...

Group 1 - The core viewpoint of the article emphasizes the importance of transforming the public fund industry from focusing on scale to prioritizing investor returns, as outlined in the "Action Plan" issued by the China Securities Regulatory Commission [1][11] - The "Action Plan" aims to enhance the role of public funds in serving the real economy, optimizing resource allocation, and meeting residents' wealth management needs, contributing to sustainable and healthy industry development [1][11] - Companies are encouraged to strengthen their core investment research capabilities and align their services with long-term value creation and national strategic directions [2][11] Group 2 - The company has established a "1+3+5" decision-making system to enhance investment research performance, breaking traditional departmental barriers and fostering collaboration across various asset classes [3] - A comprehensive strategy management system has been developed, integrating asset allocation, style, and trading strategies to better meet diverse investor needs [3][4] - The company has implemented a clear growth path for investment professionals, promoting a culture of teamwork and knowledge transfer among fund managers [4] Group 3 - The company has proactively developed equity products in response to the "Action Plan," focusing on low-volatility and asset allocation products to support inclusive finance [5][6] - A robust product matrix has been created to cater to different risk preferences and life cycles, allowing investors to capitalize on market opportunities [6][7] - The company has accelerated its investment in technology-focused funds, providing investors with access to high-growth sectors and comprehensive research on the technology industry [6][7] Group 4 - The company emphasizes the importance of long-term performance in its evaluation mechanisms, shifting focus from short-term fluctuations to sustainable returns for investors [4][8] - A significant portion of the company's products has been designed to align with investor interests, including floating fee rate products that enhance investor satisfaction [8] - The company has established a risk management framework that adheres to national policies, ensuring a balanced approach to risk and return [9] Group 5 - The company has prioritized investor education and support, creating a comprehensive investment education platform and innovative advisory solutions tailored to client needs [10] - The company aims to enhance the quality of investor engagement through various educational initiatives and personalized investment strategies [10] - The commitment to long-term value and sustainable development is reflected in the company's operational strategies and product offerings [11]

Core Viewpoint - The "Action Plan for Promoting High-Quality Development of Public Funds" emphasizes a core value of "investor-centric" principles, aiming to enhance long-term returns for investors and bind their interests with fund management [1][2]. Group 1: Key Aspects of the Action Plan - The Action Plan is viewed as one of the most systematic and forward-looking regulatory innovations in China's capital market in recent years [2]. - It focuses on optimizing the evaluation system for fund management, emphasizing investor satisfaction as a key metric [2]. - The plan encourages innovation in equity products and improves mechanisms for aligning interests between fund managers and investors [2]. Group 2: Floating Management Fee Funds - A new batch of floating management fee funds will be launched, which will deeply bind investor interests at the product establishment level [3]. - These funds will adopt a performance-based fee structure, where management fees are determined based on the fund's performance relative to a benchmark during the holding period [3]. - For example, if a fund performs significantly better than the benchmark, it may charge a fee above 1.2%, while underperformance could lead to a reduced fee of 0.6% [3]. Group 3: Market Trends and Historical Context - Since their inception in 1999, floating management fee funds have undergone several market evaluations, with 20 funds set to pilot the new fee structure in 2023 [4]. - By the end of 2024, there will be 75 products using the floating management fee model, with a total management scale of 783.29 billion, of which 63 products are performance-linked [4]. - The differentiation in management fees among floating fee products has been significant, particularly influenced by market performance from 2021 to 2024 [4]. Group 4: Future Investment Strategies - The future of public funds is expected to focus on long-term and value investing, addressing previous misalignments among stakeholders' interests [5]. - The binding of interests between fund companies and investors is seen as beneficial for product management and investor returns [5].

Core Insights - The core proposition of the article emphasizes the importance of enhancing investor satisfaction as a fundamental aspect of the public fund industry, especially in the context of high-quality development [2][3]. Industry Context - The public fund industry has evolved from a niche sector 20 years ago to a significant player with over 800 million investors, impacting national economic transformation and technological development [3]. - Recent years have seen widespread losses in the industry, particularly in equity funds, leading to poor customer experiences [3]. Business Philosophy - The company prioritizes customer interests above all, asserting that misalignment of this principle jeopardizes long-term sustainability [4]. - A formula for quantifying investor satisfaction is proposed: 20%-30% from active management (Alpha), 50% from macroeconomic and industry trends (Beta), and 20%-30% from investor behavior optimization (Gamma) [4]. Product Strategy - The company avoids chasing market trends and focuses on long-term asset allocation, starting with technology investments and gradually expanding into consumer, healthcare, and value investment sectors [4]. - The sales strategy includes "reverse selling," promoting equity products during market downturns and guiding clients towards fixed-income assets during market highs [5]. Performance and Assessment - The company emphasizes long-term performance metrics for fund managers, focusing on three to five-year results rather than short-term gains [5]. - The company has achieved notable performance, ranking 8th out of 166 in equity fund performance as of June 30, with a two-year average return of 18.95%, the highest among funds over 100 billion [7]. Future Outlook - The company is actively pursuing a license for advisory services and is building a team to empower wealth management institutions rather than directly targeting end clients [7]. - The introduction of a floating fee structure aligns the interests of fund managers and investors, moving away from a sole focus on relative returns [9]. - The company aims to enhance its capabilities in cross-border investments, commodity investments, and talent retention to ensure long-term value creation for investors [10][11].

Core Viewpoint - The enhancement of investor satisfaction is a fundamental issue for the public fund industry, which is crucial for the long-term brand building of asset management companies [3][4][16]. Group 1: Investor Satisfaction - Investor satisfaction is the foundation of the fund industry and the core of asset management companies' long-term brand building [3]. - The industry has historically paid insufficient attention to investor satisfaction under the traditional relative return evaluation system, but this is changing with the implementation of the "Action Plan for Promoting the High-Quality Development of Public Funds" [4]. Group 2: Balancing Interests - The relationship between commercial interests and client interests is interdependent, akin to "fish and water," where the absence of investors would eliminate the platform and opportunities for managers [6]. - Ensuring client interests requires a combination of management capabilities and rigid mechanisms, rather than merely adjusting product strategies or service models [6]. Group 3: Investment Philosophy - The core of absolute return philosophy is to balance risk and return, focusing on investment win rates and stable returns [9]. - The asset management industry's primary function is to achieve asset preservation and appreciation through professional management, with absolute return assets directly reflecting this function [9]. Group 4: Professional Management - West China Fund emphasizes absolute return orientation, which aligns with matching client needs and being responsible for client trust [11]. - The sales process in the fund industry is ongoing, where the moment of purchase marks the beginning of service, necessitating professional guidance to help investors establish rational investment perspectives [11]. Group 5: Long-term Vision - The industry should integrate long-termism into daily operations, even at the cost of short-term scale expansion opportunities, as demonstrated by West China Fund's decision to limit purchases during high market sentiment [12]. - The regulatory framework aims to guide the industry towards a scientific, long-term, and professional development model [14]. Group 6: Institutional Development - The establishment of a first-class institution requires a correct understanding of the industry's development rules and cycles, along with the use of financial technology and robust risk management systems [14]. - Continuous diligence and review are essential for achieving excellence in asset management and research teams, emphasizing that investment is not merely a numerical transaction but also involves historical analysis and philosophical depth [14][16].

Group 1 - The core viewpoint of the articles is that Huaxia Fund has launched an innovative "Investment Satisfaction Evaluation Model" to enhance investor satisfaction and adapt to the evolving asset allocation era [2][3] - Huaxia Fund emphasizes the importance of real returns for investors as a standard for high-quality development, aiming to create a seamless investment experience through professional services and diverse product offerings [2] - The company has established an Investor Return Research Center to analyze customer feedback and trading data, which supports the development of the "Investment Satisfaction Evaluation Model" [2] Group 2 - The ETF market in China has reached a significant milestone, surpassing 4 trillion yuan in total scale and entering the "thousand product era," indicating rapid growth and providing strong support for asset allocation [4] - Huaxia Fund has upgraded its "Red Rocket 2.0" platform, which includes new services like "LetfGo" and "Industry Data," focusing on improved user experience and practical asset allocation features [4] - Dr. Chen Peng, a senior strategic advisor, highlighted that long-term returns for fund investors primarily come from market returns (Beta), and diversification is the only "free lunch" in investing, while also introducing the concept of "Gamma" to address behavioral inefficiencies [4]

Core Insights - The core theme of the conference is to enhance the sense of gain for index fund investors, emphasizing a people-centered approach in capital market reforms and development [2][3]. Group 1: Investment Strategy and Services - The company proposes a "co-constructed scenario-based sense of gain ecosystem" to tailor investment solutions based on specific family needs and reasonable annualized expectations of certain indices [1][11]. - The focus is on multi-asset allocation to effectively control risks while meeting long-term wealth planning goals for families [1][11]. - Index funds are positioned not just as trading tools but as essential vehicles for asset allocation and wealth management [1][11]. Group 2: Research and Insights - The company has conducted extensive research, including surveys of over 70,000 clients and more than 30 in-depth interviews, to understand factors influencing investor satisfaction [4][5]. - A quantitative evaluation system has been developed to measure and track investor satisfaction, utilizing machine learning to identify key factors affecting this sense of gain [5][6]. - Findings indicate that index investors generally experience higher satisfaction levels compared to non-index investors, particularly those engaging in multi-asset allocations [6][10]. Group 3: Client Engagement and Education - The company emphasizes the importance of guiding investors to avoid irrational behaviors during market fluctuations, providing real-time market analysis and investment advice [1][3]. - A variety of investment strategies are recommended, including multi-asset allocation and core-satellite index investing, to match clients' risk preferences and investment goals [9][10]. - The development of the "Red Rocket" service aims to enhance client engagement and facilitate better access to investment solutions [11]. Group 4: Future Directions - The company aims to create a closed-loop ecosystem that connects insights and empowerment to enhance the tangible sense of gain for investors [11]. - Continuous efforts will be made to refine the evaluation model and improve the overall investment experience for clients [8][11].

Core Viewpoint - The public fund industry in China is experiencing a milestone year of high-quality development, with total assets surpassing 33 trillion yuan, reflecting the growing demand for wealth management among residents and the effectiveness of capital market reforms [2][6]. Group 1: Industry Development - The public fund industry has reached a new high in total scale, exceeding 33 trillion yuan, indicating a continuous increase in residents' wealth management needs [2]. - The industry is undergoing a structural shift from "scale-driven" to "quality-driven" development, with significant growth in the ETF market, which has surpassed 4 trillion yuan [10]. - The implementation of the "Action Plan for Promoting High-Quality Development of Public Funds" is leading to a systematic reshaping of the industry ecosystem [6]. Group 2: Investor Experience - The core commitment of the company is to be customer-centric, emphasizing that the true measure of high-quality development is the real returns experienced by investors [4]. - To enhance investor experience, the company has established an Investor Return Research Center and developed the industry's first "Investor Satisfaction Evaluation Model" based on extensive data analysis [6][4]. - The company aims to improve investor satisfaction and happiness by providing comprehensive wealth management solutions and simplifying the investment process [5][10]. Group 3: New Services and Innovations - The launch of the "LetfGo" service aims to provide users with a new tool for asset allocation, featuring multiple asset management scenarios and real-time adjustments [9]. - The upgraded "Red Rocket 2.0" service focuses on broader coverage, deeper data, and better asset allocation functionalities to enhance investor satisfaction [8][9]. - The company is committed to continuous innovation and service upgrades to meet the evolving needs of investors and ensure a reliable investment experience [10].

Core Viewpoint - The annual index conference of Huaxia Fund highlighted the significant growth of public funds in China, emphasizing the importance of asset allocation to enhance investor satisfaction and experience [1][2][3]. Group 1: Industry Overview - The public fund management scale has surpassed 33 trillion yuan, with over 1.6 billion effective accounts and more than 12,000 products available [1][2]. - The release of the "Public Fund High-Quality Development Action Plan" has established "investor best interests" as the core principle of the industry [2]. Group 2: Investor Experience - Enhancing investor satisfaction is crucial, and asset allocation is identified as a key factor in achieving this goal [3]. - The challenge has evolved from merely selecting products to effectively allocating multiple assets in a complex investment environment [3]. Group 3: Asset Allocation Strategy - Huaxia Fund aims to create a multi-asset platform using a "Lego thinking" approach, allowing investors to easily construct diversified portfolios [4]. - The company has over 479 products, including 104 listed ETFs, which provide low-cost and transparent investment options for ordinary investors [4]. Group 4: Future Developments - Huaxia Fund is set to launch a one-stop index service platform called "Red Rocket," designed to simplify asset allocation and enhance investor accessibility to professional solutions [5]. - The company is committed to providing better wealth solutions and easier implementation paths for investors based on its decade-long experience in asset allocation [5].

Core Viewpoint - The article emphasizes the importance of enhancing investor satisfaction as a strategic focus for the mutual fund industry, particularly in the context of the ongoing transformation towards high-quality development in 2025 [1][5][16]. Group 1: Strategic Shift in the Industry - The mutual fund industry is transitioning from a "product-driven" approach to a "demand-driven" model, focusing on the real needs of investors [5][7]. - Enhancing "investor satisfaction" is crucial for measuring service quality and building long-term brand value for fund companies [5][7]. Group 2: Client-Centric Business Model - The company prioritizes client interests as the core of all business activities, aiming to create value and ensure stable asset growth for clients [7][14]. - The company implements a three-pronged mechanism to uphold this principle: product innovation, long-term performance assessment, and a focus on investor protection [7][8][14]. Group 3: Product and Service Innovation - The company is committed to developing innovative products that cater to long-term investment needs, including low-volatility and asset allocation products [8][14]. - A diverse product matrix is essential for meeting the varied demands of investors, covering different asset classes and investment strategies [10][11]. Group 4: Research and Technology Integration - The company aims to strengthen its investment research capabilities by establishing a specialized, integrated research system that enhances decision-making and investment performance [13][14]. - Utilizing technology and data analysis, the company seeks to create a comprehensive view of investors to facilitate precise matching of products to their needs [10][11]. Group 5: Collaborative Industry Development - The article calls for a collaborative effort among regulatory bodies, industry associations, and fund companies to achieve high-quality development and enhance investor satisfaction [16][17]. - The focus should be on establishing a regulatory framework, promoting self-discipline within the industry, and ensuring that client interests are integrated into all aspects of fund management [16][17].