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新闻有观点·行业洞察 | “轻”健身,如何改变你我生活?
Yang Guang Wang· 2025-09-29 15:23
刘芯用两个关键词概括轻健身,首先是价格上的"轻",这与县域消费水平相契合,因此轻健身呈现出下沉到县城开课的趋势;其次,轻健 身门槛较低,"我们一般把运动强度分为高、中、低三个等级。直观地看,高强度时很难完整地说话,类似竞技状态;中强度可以正常交谈但 无法唱歌;低强度可以轻松地唱歌和交谈。轻健身就属于低强度的范畴。" 赵晨分析,轻健身出现的背景,是人们对于健康的重视程度与日俱增,同时,人们怕贵、怕难、怕麻烦,但有社交需求;另外,老年人低 强度锻炼的需求也是一个叠加因素。刘芯指出,轻健身的概念在运动谱系中一直存在,但它作为一个商业模式被推广出来,确实是新鲜现象。 赵晨讲述自己的观察,他发现,很多健身房纷纷倒闭,但是瑜伽馆一直能活下来,正是因为它属于轻健身。刘芯补充道,瑜伽馆可能是资 金上或者运动强度上比较轻,还有一种场地上比较轻的,叫做体育上门或者体育外卖,也是一种时兴的方式。赵晨进一步补充,轻健身不仅局 限于健身房,在广大城市和乡村地区更是遍地开花。 刘芯(左) 赵晨(右) 央广网北京9月29日消息(总台中国之声记者王娴)据中央广播电视总台中国之声《新闻有观点》报道,轻健身,正在成为一种新风尚。 飞盘、滑板、骑 ...
【省体育局】中国时尚体育季(陕西站)暨陕西省第二届时尚项目运动会举行
Shan Xi Ri Bao· 2025-09-11 22:48
Core Viewpoint - The event aims to promote sports participation and integrate various sectors such as culture, tourism, and consumption through innovative sports activities in Shaanxi Province [1] Group 1: Event Overview - The 2025 China Fashion Sports Season (Shaanxi Station) and the second Shaanxi Fashion Sports Games opened in Yanliang District, Xi'an, with over 3,500 participants including sports enthusiasts, competitors, and judges [1] - The event lasts for 9 days and features 10 sports including rock climbing, skateboarding, roller skating, street dance, frisbee, model aircraft, pickleball, shuttlecock, robotics competition, and a family challenge [1] Group 2: Organizational Structure - The event is organized by the National Sports General Administration's Social Sports Guidance Center, the National Fitness Activity Promotion and Guidance Committee, and the Shaanxi Provincial Sports Bureau [1] - The innovative "1+4+N" event model includes competitive events, aviation experiences, fashion consumption, and cultural tourism integration [1] Group 3: Economic and Cultural Impact - The event is seen as a trial to enhance the innovation and development of the sports industry and to upgrade sports consumption, aiming to strengthen the integration of "sports + culture + tourism + consumption" [1] - It is expected to stimulate public enthusiasm for fashionable sports, unleash greater consumption potential, and create a vibrant sports atmosphere [1]
柔道之城肇庆:运动“新秀”布局体育旅游|粤动21城
Core Viewpoint - The article emphasizes the role of sports events as a powerful engine for urban development, particularly in Zhaoqing, which is leveraging the upcoming 15th Provincial Games and the Special Olympics to enhance its economic growth and sports tourism [1][2]. Group 1: Sports Development in Zhaoqing - Zhaoqing is characterized by a diverse sports landscape, including unique offerings like judo, water sports, and aviation sports, alongside popular activities such as marathons and dragon boat racing [2][3]. - The city aims to integrate sports with rural tourism, enhancing the connection between sports projects and local scenic areas to promote a diversified sports industry [2][5]. - Zhaoqing is focusing on developing a "Judo City" by fostering sports education and integrating judo into schools, with a significant number of judo-specialized schools located in the area [4][6]. Group 2: Economic Impact and Tourism - The city has seen a notable increase in tourism, with 21.6 million visitors in the previous year, reflecting a 27.8% year-on-year growth, and a tourism revenue of 19.87 billion yuan, up 12.5% [7]. - Zhaoqing is developing an outdoor sports industry that includes fitness tourism, sports experiences, and leisure activities, aiming to create a comprehensive sports tourism ecosystem [7][8]. - The integration of sports and tourism is expected to stimulate urban vitality and expand consumption, positioning Zhaoqing as a prominent sports city in the Guangdong-Hong Kong-Macao Greater Bay Area [7][10]. Group 3: Challenges and Future Directions - Despite the growth, Zhaoqing's sports industry is still perceived as underdeveloped compared to other provinces like Shandong and Tianjin, which have established comprehensive sports industry chains [5][9]. - The city plans to avoid becoming a mere replica of other tourist destinations and aims to leverage its unique cultural and ecological resources to create a distinctive identity [9][10]. - Zhaoqing is set to host various events during the 15th Provincial Games, including judo and triathlon, which will serve as a test for the city's ability to capitalize on the event's momentum for long-term development [10][11].
成都世运会契合中国体育时代之需
Core Insights - The 12th World Games opened in Chengdu on August 7, marking the largest edition in history with 3,942 athletes from 116 countries and regions participating [2][5] - The World Games emphasize diversity and inclusivity in sports, showcasing lesser-known events that are not part of the Olympic Games, thus promoting a broader understanding of sports [3][4] Group 1: Event Significance - The World Games serve as a platform for non-Olympic sports, providing opportunities for athletes in events like lacrosse, korfball, and tug of war, which are less familiar to the Chinese audience [3][4] - The event is seen as a complement to the Olympics, with former IOC President Juan Antonio Samaranch describing it as a "second Olympic Games" [3][4] Group 2: Impact on Local Sports Culture - The hosting of the World Games in Chengdu is expected to enhance the local sports culture by introducing diverse sports to the public, aligning with the growing interest in non-mainstream activities [8][9] - The event is part of a broader trend in China towards promoting inclusive sports, moving from a focus solely on medal counts to a more holistic approach to sports participation [9] Group 3: Infrastructure and Sustainability - Chengdu has utilized existing and renovated sports facilities for the World Games, which has been praised for its sustainability and setting a new benchmark for future events [5][6] - The design of the torch for the Games incorporates local cultural elements, enhancing the event's cultural significance and global recognition [6] Group 4: Future Prospects - The World Games are anticipated to stimulate interest in emerging sports in China, such as frisbee and paddleboarding, reflecting a shift in public engagement with sports [8][9] - The event is seen as a crucial step in China's sports globalization and diversification efforts, potentially influencing long-term sports development in the region [9]
全民健身日丨“一人参赛”带动“多人消费” ,看体育赛事如何激活城市消费活力
Yang Shi Wang· 2025-08-08 07:04
Core Insights - Chengdu is leveraging international sports events to create new consumption growth points, particularly highlighted during the World University Games and National Fitness Day [1] Group 1: Event Impact on Local Economy - The concept of "one day of watching, multiple days of staying, one person participating, multiple people consuming" reflects the real experience of attendees at sports events [1] - Chengdu has opened 49 newly built or renovated venues for the World University Games, attracting significant public participation and strengthening the foundation for event-driven economic growth [3] Group 2: Community Engagement and Sports Culture - Phoenix Mountain Sports Park, previously a venue for basketball during the World University Games, has transformed into an educational base for youth to experience the culture and excitement of the games [4] - The city is actively promoting sports events in various locations, including scenic spots and commercial areas, shifting from a leisurely image to a more dynamic and vibrant one [6]
2025街头制燥滑板公开挑战赛无锡站落幕
Xin Hua Wang· 2025-08-01 01:52
Group 1 - The 2025 Street Noise Skateboarding Open Challenge in Wuxi has successfully concluded, highlighting the evolution of skateboarding from a niche culture to a mainstream sport [1] - The competition featured two categories: a youth group and an adult group, showcasing the talent and skill of participants across different age ranges [1] - In the youth category, 13-year-old Li Zihan won the championship with impressive control and precision in his tricks, while Gao Yuheng and Hong Yun secured the second and third places respectively [1] - In the adult category, He Xin initially performed modestly but made a comeback to win the championship with a standout trick, while Du Yunzhen and Yan Zhengyi took the second and third places [1]
辽宁沈阳国际泵道公园——新潮运动好去处
Ren Min Wang· 2025-07-18 01:38
Core Viewpoint - The opening of Shenyang International Pump Track Park has created a new recreational hub for cycling enthusiasts, providing facilities for various wheeled sports and fostering local talent in competitive cycling [2][3]. Group 1: Park Features and Facilities - Shenyang International Pump Track Park covers an area of 45,800 square meters and includes 9 tracks suitable for different skill levels, catering to skateboarding, rollerblading, and cycling [2]. - The park has become a popular destination, with over 1,000 visitors on peak days, attracting not only local residents but also enthusiasts from other regions [3]. Group 2: Training and Development - Young athletes like 11-year-old Xie Youning have benefited from the park, training regularly and improving their skills, with Xie participating in competitions and achieving notable success [3]. - The park has hosted 15 various international and domestic events over the past two years, enhancing its reputation as a competitive venue [3]. Group 3: Community Engagement - The park operates on a free-entry basis, encouraging community participation and making it a new landmark for leisure sports in Shenyang [3]. - Local cycling enthusiasts have formed teams for training and competition, fostering a sense of community and collaboration among riders [3].
孩子的成长越来越个性(体坛观澜)
Ren Min Ri Bao· 2025-07-01 01:10
Core Insights - The article highlights the shift in children's fitness choices towards more challenging and trendy sports, reflecting a generational change in attitudes towards physical activity [1][2] - New sports not only enhance physical health but also develop psychological resilience, self-confidence, and discipline among children [1] - The rise of these activities signifies a broader cultural confidence and a shift in children's growth philosophy from a singular standard to a more diverse value system [2] Group 1 - The popularity of new sports among children is attributed to their ability to foster strong physical and mental development [1] - Activities like parkour, street dance, rock climbing, and skateboarding are becoming mainstream, showcasing children's desire for individuality and creative expression [1][2] - The integration of traditional Chinese cultural elements into modern sports, such as "new street dance," reflects a growing cultural confidence among the youth [1] Group 2 - The article emphasizes a transformation in children's growth philosophy, moving from external motivation to internal drive and from passive acceptance to active innovation [2] - Children engaging in these sports are not only improving their physical fitness but also crafting their own narratives of growth and self-expression [2]
今天的小孩爱玩啥?(关注青少年体育)
Ren Min Ri Bao· 2025-06-30 22:43
Group 1: Emerging Sports Trends - Parkour, street dance, rock climbing, and skateboarding are becoming popular among children, reflecting a shift towards more dynamic and engaging physical activities [6][7][8][9][11][12][16]. - Parents are increasingly recognizing the benefits of these sports, leading to a rise in enrollment in specialized training facilities [7][9][12][16]. Group 2: Individual Success Stories - A 5-year-old boy, Ma Xingzhi, has developed a passion for parkour, showcasing significant improvement and confidence through his training [7][8]. - 14-year-old Xiong Xiyi has excelled in street dance, winning multiple awards and expressing the positive impact of dance on her emotional well-being [9][10]. - 10-year-old Wen Junhao has become a skilled rock climber, achieving notable success in competitions and demonstrating resilience and determination [12][14][15]. - 9-year-old Li Baiwei has transformed from a timid child to a champion skateboarder, illustrating the sport's ability to build confidence and perseverance [16][17][18]. Group 3: Benefits of New Sports - These emerging sports are recognized for their ability to enhance physical fitness, coordination, and mental resilience among children [8][14][16]. - The integration of these activities into school curricula and the increasing number of competitions indicate a growing acceptance and institutional support for these sports [8][12].
滑板运动成年轻人时尚新风潮 拉动京东618滑板品类实现双位数增长
Group 1 - The core event of the news is the celebration of World Skateboarding Day in major cities like Beijing, Chengdu, and Shenzhen, where skateboarding enthusiasts gathered to showcase their skills and enjoy street art [1][3] - JD Sports, as a sponsor of the events, provided significant discounts on popular skateboarding brands, with some items available at up to 30% off during the event [1][3] - The skateboarding trend is rapidly growing among the youth due to its accessibility, high degree of freedom, and stylish appeal, leading to double-digit growth in skateboard sales during the JD 618 shopping festival [3] Group 2 - JD Sports is actively supporting the development of skateboarding by sponsoring various events, including the SIC2025 National Land Surfing Open in May, engaging with skateboarders and enthusiasts [4] - The company aims to offer a comprehensive range of professional skateboarding products and services, including accident insurance, protective gear, maintenance tools, and instructional videos for consumers purchasing skateboards [4] - Consumers can easily access professional skateboarding equipment through the JD app, enhancing their experience and enjoyment of skateboarding [4]