中新社记者 王娇妮 腊月二十三，北方小年。山东烟台福山大集炊烟升腾，鲁味飘香。炸货的焦香、老汤的醇厚与鱼虾的鲜 味交织，摊贩的吆喝声、顾客的议价声与电子支付的提示音此起彼伏，小年集市热闹非常。 山东福山是鲁菜的发源地之一，"福山帮"为代表的胶东派鲁菜菜品丰富，尤以烹制海鲜见长。承载着五 百余年市井烟火气的福山大集，每逢农历三、六、九开集，平日单日人流量近3万人次。小年当天，集 市迎来客流高峰，不少摊主从凌晨三点便开始忙碌，迎接年节消费旺季。 步入集市，浓郁的鲁菜风味扑面而来。"福山烧鸡"摊主揭开老汤锅盖，卤香四溢。油亮的烧肉、脂渣挂 满摊位，引得顾客排队选购。炸面鱼的油锅里，金黄面团滋滋作响，不少食客捧着刚出锅的炸货趁热品 尝。 2月10日，山东烟台，福山大集人流如织，人们赶来置办年货。(无人机照片)赵鹏 摄 中新社山东烟台2月10日电 题：福山大集鲁味飘香 山东烟台，福山大集上的炸货吸引民众选购。中新社记者 王娇妮 摄 一旁的酱料摊前，花生、芝麻、辣椒随石磨缓缓碾磨成酱，当地特产的花生酱、韭花酱、虾酱整齐码 放。"鲁菜的灵魂在'酱香'与'鲜味'，这些酱料就是根基。"前来采购的饭店厨师徐大伟说。 食材区内琳琅 ...

Core Insights - The emergence of "fat residue specialty stores" has transformed a traditional leftover product into a popular snack, attracting significant consumer interest in major urban areas like Beijing and Shanghai [2][4][12]. Group 1: Market Trends - The trend of "main course becoming snacks" and "food becoming snacks" is driving the popularity of various brands that have successfully transformed traditional dishes into snack formats [3]. - The "fat residue specialty stores" are strategically located in high-traffic commercial areas, targeting young consumers and capitalizing on the growing demand for casual snacks [4][12]. Group 2: Business Model - These stores typically operate as small kiosks of around 20 square meters, focusing on takeout rather than dine-in, which reduces costs and allows for easy replication [4][12]. - The product offerings are diverse yet simplified, with an emphasis on freshly made items, and average spending per customer exceeds 40 yuan [7][12]. Group 3: Marketing and Branding - The stores employ distinctive designs and branding strategies to enhance recognition and appeal, moving away from the traditional "cheap" image associated with fat residue [9][10]. - Effective marketing strategies include leveraging social media for organic promotion through visually appealing designs and engaging narratives [10]. Group 4: Performance Metrics - Some brands have successfully opened over 40 locations, with daily sales reaching significant figures, indicating strong market demand [12]. - The rapid expansion of brands like "Jiwu Chuzhu" showcases the potential for scalability in this niche market [17]. Group 5: Consumer Behavior and Challenges - The nostalgic appeal of fat residue products provides a strong customer base, facilitating quick market entry without extensive consumer education [16][17]. - However, the higher price point compared to other casual snacks may limit long-term customer retention, as the novelty may wear off quickly [18][19].

Group 1 - The core viewpoint of the articles highlights the emergence of "first stores" and "first launches" in Henan as a strategy to boost consumption, with a focus on creating unique shopping experiences [1][2][8] - In the first half of the year, Henan's total retail sales of consumer goods reached 1.42 trillion yuan, a year-on-year increase of 7.2%, surpassing the national average by 2.2 percentage points [1] - The government of Henan has prioritized "boosting consumption" as a key focus for 2025, emphasizing the development of first-store economies and supporting cities like Zhengzhou and Luoyang to become international consumption centers [2][8] Group 2 - The "first store" concept has attracted significant foot traffic, with a notable example being the "Red Star Forward Bakery" in Zhengzhou, which sees daily customer traffic of 1,500 [2] - Large commercial complexes like Zhengdong Vientiane City have become popular destinations, housing over 540 brands, including more than 100 first stores and nearly 50 flagship stores [2][3] - The retail landscape in Henan is shifting from price competition to quality competition, with a focus on creating comprehensive shopping experiences that integrate art, culture, and commerce [8][12] Group 3 - The development of first-store economies in Henan has effectively tapped into consumer potential, as seen in the performance of Dennis David City, which recorded a foot traffic of 13.9 million and sales exceeding 5.5 billion yuan in the first half of the year [7] - The introduction of new retail formats, such as the "IP image flagship store" by Huayu Baijia Supermarket, has successfully combined shopping with social experiences, achieving a customer flow of 17,100 and sales of 1.98 million yuan on its opening day [15] - Henan's retail sector is experiencing a transformation, with a focus on safety and quality, supported by a robust supply chain and logistics network, which is crucial for high-quality development [12][15]

Group 1 - The core viewpoint of the article highlights the revitalization of consumption in Henan through the promotion of "first store" economies and tailored consumption scenarios, leading to a significant increase in retail sales [1][2][4] - In the first half of the year, Henan's total retail sales reached 1.42 trillion yuan, a year-on-year increase of 7.2%, surpassing the national average by 2.2 percentage points [1] - The government of Henan has prioritized "boosting consumption" as a key focus for 2025, emphasizing the development of first-store economies and supporting cities like Zhengzhou and Luoyang to become international consumption centers [2][4] Group 2 - The emergence of first stores has attracted significant consumer traffic, with some stores reporting daily foot traffic of up to 1,500 visitors [2] - Large commercial complexes in Henan, such as Zhengdong Vientiane City, have become popular destinations for young consumers, featuring over 540 brands, including more than 100 city-first stores [2][3] - The retail landscape in Henan has shifted from price competition to quality competition, with a focus on creating comprehensive shopping experiences that integrate art, culture, and commerce [4] Group 3 - Henan is implementing a three-year action plan to optimize the consumer environment, aiming to create a safe and reliable shopping atmosphere [5] - The success of brands in Henan is attributed to their focus on safety and quality, supported by efficient logistics and digital supply chain networks [6] - The opening of flagship stores, such as the Hua Yu Bai Jia supermarket, has demonstrated strong initial performance, with first-day foot traffic reaching 17,100 and sales exceeding 1.98 million yuan [6]