经济观察网 腾讯音乐股票近期呈现波动走势。截至2026年2月27日，港股（01698.HK）最新价格为 56.85港元，当日上涨2.16%，但近5日累计下跌2.74%；美股（TME.N）最新价格为14.66美元，当日下 跌0.58%，近5日下跌3.59%。港股成交额约6797万港元，换手率0.08%；美股成交额约1078万美元，换 手率0.05%。同期恒生指数上涨0.95%，纳斯达克指数下跌0.81%，公司股价表现弱于大盘。 近期事件 以上内容基于公开资料整理，不构成投资建议。 企业社会责任实践：2026年2月27日，腾讯音乐入选中国互联网协会"E启公益"计划2025年度互联网公益 优秀案例，其在听力健康、孤独症关爱及乡村美育等领域的系统化公益项目获得认可，累计传播曝光量 超30亿人次。平台内容热度：2026年2月26日，腾讯音乐由你榜第7期榜单显示，歌手周深的歌曲《吉 量》以98.02分综合得分位列第一，李健、刘宇宁等春晚歌曲排名靠前，反映平台用户活跃度与内容吸 引力。行业技术趋势：2026年2月24日，咪咕音乐发布春节大数据，强调AI技术在音乐创作与消费中的 赋能作用，如AI模板生成国风MV等，间接凸显音 ...

Core Viewpoint - The competition in the online music industry is intensifying, with Tencent Music and NetEase Cloud Music focusing on monetizing fan engagement through emotional consumption and premium memberships, while new challenger Soda Music, backed by Douyin, is rapidly gaining market share [1][2][3]. Group 1: Financial Performance - Tencent Music reported significant revenue and profit growth, with a 17.1% increase in subscription revenue to 4.38 billion yuan, and a 46.9% increase in non-subscription revenue [15]. - NetEase Cloud Music experienced a 6% decline in revenue but a remarkable 132.4% increase in profit during the same period [16]. - Tencent Music's paid user count reached 124 million, up 6.3% year-on-year, with an ARPPU of 11.7 yuan, reflecting a 9.3% increase [8]. Group 2: User Engagement Strategies - Both Tencent Music and NetEase Cloud Music are focusing on monetizing their platforms by targeting more generous users through emotional value and premium membership offerings [5][6]. - Tencent Music has introduced interactive community features, such as Bubble, allowing fans to interact with their idols for a fee, enhancing user engagement [12]. - The platforms are also expanding their K-pop content libraries to attract dedicated fan bases, with Tencent Music investing 1.29 billion yuan in acquiring a stake in SM Entertainment [10]. Group 3: Competitive Landscape - Soda Music, leveraging Douyin's vast user base, has rapidly approached 100 million monthly active users, while Tencent Music has seen a decline in its monthly active users for 15 consecutive quarters [3][19]. - The competition is shifting towards offline events, with Tencent Music leading in organizing live performances and events, which are crucial for revenue generation [33][30]. - The dynamics of the music industry are changing, with a focus on short-form content and social media platforms like Douyin becoming essential for music promotion [23][27]. Group 4: Future Outlook - The online music market is expected to evolve, with the importance of live performances and international expansion becoming more pronounced for platforms like Tencent Music and Soda Music [32][36]. - The competition may not result in a three-way stalemate, as the strategies of Tencent Music and Soda Music align closely, potentially sidelining NetEase Cloud Music [39].

Investment Rating - The report maintains a positive outlook on certain sectors, particularly focusing on undervalued stocks and sectors that have shown resilience despite market fluctuations [1][11]. Core Insights - The report emphasizes the importance of monitoring quarterly changes in overseas assets, particularly in light of the ongoing US-China trade negotiations and the impact of tariffs on Chinese assets [1][11]. - It suggests that the difficulty in identifying undervalued stocks is increasing as the declines in overseas Chinese assets are being filled [1][11]. - The report highlights specific sectors and companies to watch, including Chinese concept stocks in the US, internet assets in Hong Kong, and consumer goods companies preparing for IPOs [1][11]. Summary by Sections 1. Current Perspectives - The report stresses the need to focus on quarterly changes in overseas assets and the implications of US-China tariff negotiations [1][11]. 2. Industry Tracking 2.1 Consumer & Internet - **Education**: The Chinese education index rose by 2.80%, outperforming major indices, with notable gains from companies like Gaotu and Youdao [10][21]. - **Luxury Goods**: The report notes mixed performance among luxury goods companies, with Richemont showing resilience in high-end jewelry despite macroeconomic fluctuations [24][28]. - **Coffee & Beverage**: The coffee and tea segment remains a key focus for delivery platforms, benefiting from subsidies [11][30]. - **E-commerce**: JD and Alibaba reported strong earnings, with JD's retail business performing particularly well [11][40]. 2.2 Platforms & Technology - **Streaming Platforms**: Tencent Music and NetEase Cloud Music reported strong earnings, with Tencent Music's revenue exceeding expectations [41][46]. - **Virtual Assets & Internet Brokers**: The global cryptocurrency market saw a slight increase, with Bitcoin and Ethereum prices rising [48][49]. 2.3 Media - The report highlights the recent changes in regulations regarding major asset restructuring, which may accelerate the pace of mergers and acquisitions in the media sector [11][28].

Investment Rating - The report maintains a positive outlook on certain sectors, particularly focusing on undervalued stocks and sectors that have shown resilience despite market fluctuations [1][11]. Core Insights - The report emphasizes the importance of monitoring quarterly reports from overseas assets, particularly in light of ongoing US-China trade negotiations and the impact of tariffs on Chinese assets [1][11]. - It suggests that the difficulty in identifying undervalued stocks is increasing as the declines in overseas Chinese assets are being filled [1][11]. - Key sectors to watch include US-listed Chinese assets, Hong Kong internet assets, and consumer-related stocks, with specific recommendations for companies like Pinduoduo, Beike, and Tencent Music [1][11]. Summary by Sections 1. Education - The Chinese education index rose by 2.80% from May 12 to May 16, outperforming major indices [10]. - Notable stock performances include Gaotu (+15.11%), TAL Education (+11.68%), and Youdao (+7.85%), while Thinking Academy fell by 9.85% [10][21]. 2. Luxury Goods - The luxury goods sector showed mixed results, with Richemont's jewelry division demonstrating resilience amid macroeconomic fluctuations [3][24]. - The report notes a decline in sales for brands like Burberry, which saw a 17% drop in revenue, while Richemont reported a 4% increase in revenue [24][28]. 3. Coffee and Beverage Chains - The non-essential consumption index increased by 1.39%, with companies like Ctrip and Tim Hortons showing positive stock performance [30]. - Luckin Coffee's stock decreased by 2.32%, indicating competitive pressures in the beverage market [30][35]. 4. E-commerce and Internet - The Hang Seng Internet Technology Index rose by 2.10%, with notable performances from Vipshop (+10.85%) and Pinduoduo (+7.26%) [32]. - Alibaba's revenue grew by 9% in the last quarter, while JD.com reported a 15.8% increase in revenue [41]. 5. Streaming Platforms - The Hang Seng Media Index increased by 4.3%, with Tencent Music and NetEase Music showing significant gains [42]. - Tencent Music's revenue rose by 8.7%, driven by strong growth in music subscriptions and advertising [47]. 6. Virtual Assets & Internet Brokers - The global cryptocurrency market cap reached $341.9 billion, with Bitcoin and Ethereum prices increasing by 0.6% and 15.8%, respectively [49]. - Companies like Coinbase and Robinhood saw substantial stock price increases, reflecting positive sentiment in the virtual asset sector [50].