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以数字化赋能文化产业高质量发展(专题深思)
Ren Min Ri Bao· 2025-07-03 21:59
文化产业数字化是文化和科技深度融合的集中体现,不仅是更好满足人民群众精神文化需求的重要途 径,也是推动数字经济高质量发展的一个增长点。习近平总书记强调:"要繁荣发展文化事业和文化产 业,创新实施文化惠民工程,大力推进文化数字化,让社会主义先进文化为经济发展增动能增效益、为 旅游休闲增内涵增魅力、为城乡社会增正气增活力。"党的二十大报告提出"实施国家文化数字化战略, 健全现代公共文化服务体系,创新实施文化惠民工程",为推动文化产业数字化指明了方向。贯彻落实 习近平总书记重要讲话精神和党中央决策部署,要深挖数据经济价值,克服"信息茧房"局限,以数字化 赋能文化产业高质量发展。 文化生产领域的变革总是与科技进步息息相关。回顾历史,人类社会的每一次跃进,科技革命的每一次 升华,无不伴随着文化的历史性进步。文化与科技融合、与产业融合,能够带动文化资源的创造性转化 和文化产品的创新性供给。当前,以人工智能、区块链、虚拟现实、5G为代表的新一代数字技术加速 创新,推动文化产业数字化步伐加快。从文化发展角度看,数字化激发了文化创新创造的活力,既促进 了文化创作和传播方式创新,让精品内容不断涌现,也激发了人们的创新创造潜力,为 ...
福州工会以赛促融 探索AI赋能实体零售新路径
Huan Qiu Wang Zi Xun· 2025-07-02 08:39
中工网讯 近日,由福建省福州市总工会指导,福州市高新技术产业工会、福州市数字经济产业工会主 办的2025年"数质实体・数字新零售实体门店创新管理挑战赛"决赛在福州市职工创新创业创造中心落 幕。来自福州市零售行业的众多技术骨干齐聚赛场,围绕AI工具应用、门店数字化管理等方面展开激 烈角逐,以创新思维为传统实体门店转型升级赋能,借助数字化工具为传统型门店提质增效。 来源:中工网 参赛人员讲解如何利用AI重塑产品文化。福州市高新技术(数字经济)产业工会供图 经过激烈角逐和专家评委的评分,最终评选出了一等奖3名、二等奖5名、三等奖10名,并分别颁发奖 金,激励参赛选手不断在提升自身技能方面勇于创新、砥砺前行。 福州市高新技术(数字经济)产业工会相关负责人表示,大赛有效激发了零售行业职工钻研数字化技术 的热情,为福州实体商业的创新发展持续输送高素质技能人才。未来,他们将继续发挥平台优势,驱动 更多社会力量在AI赋能实体的道路上携手前行,为社会经济注入更多融合创新动能。(雷炜娟 林滢) 参赛人员讲解AI技术在实体门店运营中的应用前景。福州市高新技术(数字经济)产业工会供图 据悉,本次大赛采用"赛前培训+决赛比拼"的模式, ...
和一个融资数亿,公司破产的朋友聊天
Hu Xiu· 2025-06-23 23:40
最近我在北京上海办社群聚会,也约一些老朋友聊了聊。有几件印象比较深的事情,挺感慨的,今天想起来和大家分享一下,算是现在市场的一些侧写。 请不要对号入座啦。 我前几天约了一个公司正在申请破产的朋友吃饭。 这位朋友论履历也是天之骄子,Top2,年轻,大学没毕业就创业,公司成功被收购。 接着雄心万丈地选了一个传统行业继续创业,立志要创新,要改变这腐朽的旧行业,给用户更好的体验。那是近 10 年前。 我们上一次见面还是五六年前,晚上在西湖区的一个小破酒吧喝了两杯,那时候的他清瘦,看上去依然像大学生,公司融了几个亿,聊起行业逻辑清晰严 密,仿佛一切胸有成竹。 再一次看到他是小红书,被愤怒的讨薪供应商,员工和客户围堵着,举着手机拍他,质问准备怎么还钱。 而他胖了不少,两鬓斑白。视频里沉默抿着嘴一言不发。 或者反复地说,我们没有贪污,公司的所有账目已经交给有关部门审计。 见面时我本来担心他的状态会很不好,但是其实还可以,除了还不能离开北京。 也许是能做的都做了,也再没什么别的能做得了,看神气透出一种解脱释然来。 他说,在一个在下行周期的传统行业里,只要你想做点事情,就仿佛在粪坑蝶泳,一定会碰得头破血流。 这个行业,这几年没 ...
小型企业为何一定要做自媒体?不做你就亏大了
Sou Hu Cai Jing· 2025-06-20 10:08
1. 现在大家买东西都喜欢先在手机上搜一搜,你要是没个账号,人家都找不到你 2. 顾客要是觉得你家东西不错,还能在网上给你宣传,这不比发传单强多了 3. 可以随时跟顾客聊聊天,说说你家啥新产品新服务 说到具体怎么弄,我这儿有几个特别实用的招数: 1. 啥时候发内容最好 早上8点到9点,上班路上大家都会看手机 中午12点到1点,吃饭的时候刷一刷 要说小型企业要不要好好经营自己的自媒体账号这件事,我觉得特别特别重要。你看现在人手一部手机,天天刷短视频看朋友圈的,要是你的小店或者小公 司不在那上面露个脸,那顾客们怎么能知道你 咱们从最基础的开始说。自媒体账号其实就是你自己可以在网上说话的地方,比如微信公众号、抖音号、小红书这些。不像电视广告要花大钱,这个基本上 不用花啥钱就能弄起来。 为啥小型企业一定要做自媒体? 晚上8点到10点,躺床上玩手机时间 (这些时间发出去,看到的人最多) 2. 拍视频要注意啥 画面别太暗,最好找个亮堂的地方 说话要大点声,别跟蚊子似的嗡嗡嗡 每次就说一件事,别东拉西扯说半天 3. 写文章的小窍门 开头第一句就要吸引人,比如"我家这个包子馅儿特别足" 中间放点图片,光看字多没意思 结尾别忘 ...
“非主流”苏超爆火,背后是人的回归,是新消费升级
Sou Hu Cai Jing· 2025-06-18 03:28
Group 1 - The "Su Super League" phenomenon reflects a unique non-mainstream prosperity driven by a renewed recognition of personal value and enhanced consumer behavior [1] - Ticket prices for matches in the Su Super League have surged from 5-10 yuan to 300-600 yuan, sparking widespread discussion and contrasting sharply with the Chinese Super League [1] - The success of the Su Super League is attributed to cultural identity replacing utilitarianism, leading to genuine spiritual resonance beyond superficial formalism [1] Group 2 - The rise of self-media has significantly reduced reliance on traditional media, with many individuals no longer watching programs like "News Broadcast" [2] - The public's attention has shifted from reading newspapers and magazines to engaging with content on mobile screens, indicating a shift in information consumption [4] - Self-media development has created new commercial value, reflecting a public dissatisfaction with the single dissemination model of mainstream media [4] Group 3 - The evolution of e-commerce has led to the decline of traditional retail formats, with online shopping and live-streaming sales becoming mainstream [5] - Consumers are increasingly seeking simplicity and convenience, moving away from complex packaging and traditional shopping experiences [5] - Emphasizing consumer-centric decision-making can unlock significant consumption potential and invigorate economic development [5]
3个月涨粉10w的AI养生视频博主,真的赚钱吗?
3 6 Ke· 2025-06-06 03:40
在整理最近3个月的小红书养生赛道爆款内容时,我发现:AI生成的养生视频出了很多爆款。 这些视频,用2D/3D卡通、或动态插画风格,快节奏地讲一些养生相关的小知识,很多数据都非常好,单条视频点赞上万、甚至上十万的不少,这些账号 也因此短短两三个月从0涨粉几万、上十万。 它们为什么会火?能赚钱吗?怎么变现?未来还值得继续做吗?可能会怎么发展? 今天,我们来好好唠一唠。 看逻辑:AI养生视频为什么会火 1、内容适配强 知识干货类内容跟AI视频,特别容易碰撞出火花。 以前的知识干货,要么是堆砌内容的图文,缺少趣味性,要么是真人口播视频,容易有说教感。而做成动画解说,会更有趣味性、减少说教感,但做动画 的门槛特别高,普通人做不了,就算去做,也要一周甚至十几天、个把月,才能做出一个几十秒的视频。 AI视频的出现,解决了动画视频的创作难题。 另外,养生赛道的内容"功利性"很强,从我收录的近期爆款选题来看,绝大部分爆款,都是"功能指向清晰的知识干货"类内容,特别适合用AI动画视频来 讲解,它的趣味性、新鲜感,短期内比其他形式更受手中喜欢,所以,AI视频跟养生赛道的化学反应尤其强烈。 | 发布/编辑时间 | | | | | - ...
告别“凭感觉”更新!米可网络用数据重构自媒体运营逻辑
Sou Hu Cai Jing· 2025-05-28 07:31
Core Insights - Many companies are still trapped in the "feeling-based" content update approach, leading to ineffective self-media operations and slow growth in followers and traffic conversion [1][3] - Miko Network leverages market insights and professional data analysis to reconstruct the logic of self-media operations, providing a new path for enterprise development in this area [1][4] Content Creation Challenges - The drawbacks of "feeling-based" updates are evident, as operators often choose topics based on personal preferences without considering the interests and needs of the target audience, resulting in a disconnect [3] - For example, a beauty company's operator focused on a niche makeup product, ignoring the audience's interest in popular products and usage tips, leading to low engagement [3] Data-Driven Solutions - Miko Network uses data-driven strategies to provide precise guidance for self-media operations, analyzing industry trends, hot topics, and audience preferences during the content planning phase [3][4] - By identifying when the target audience is most engaged, Miko Network ensures that content is created and published to meet user needs effectively [3] Optimization of Publishing Time - Miko Network analyzes historical data to determine the best times for publishing different types of content, maximizing exposure and interaction [4] - This approach has led to significant improvements in engagement metrics for clients, such as a traditional manufacturing company that saw a 300% increase in followers and a 500% increase in content exposure after implementing data-driven strategies [4] Real-Time Monitoring and Adjustment - Miko Network continuously monitors and evaluates operational effectiveness through data analysis, allowing for timely adjustments to strategies based on performance metrics like follower growth and conversion rates [4] - If low conversion rates are detected, Miko Network investigates the underlying causes and optimizes content quality or promotional channels accordingly [4] Competitive Advantage - In an increasingly competitive self-media landscape, the reliance on "feeling-based" updates is becoming untenable, and Miko Network's data-driven approach offers a scientific and efficient operational solution for enterprises [4]
月薪5千和月薪2万没有本质区别
Hu Xiu· 2025-05-20 06:42
我的第一份工作月薪是20年前的5500,当时很满意,后来迅速涨到8000,12000,感觉自己还挺厉害 的。 今天回头来看,只觉得好笑。 好,过了几年等你有一天月薪1万,生活的确会发生一些变化。 租的房子大一些了,手机从小米换成苹果了,衣服可以买点牌子比如始祖鸟,感觉自己算个小中产了, 偶尔也敢跟朋友去高档馆子吃饭了,之前只敢混路边摊。 这时候你回头看,可能觉得生活变化很大。 变化大吗? 年轻时我把每个月这几千块万把块的收入差距看得太重了,其实拿月薪5000和月薪1万、2万没什么本质 区别。 我知道看文章的读者已经有人开始嘲笑"何不食肉糜"了,你先别着急,接下来我说原因。 三四线可能还行,月薪5000在一二线城市是个什么水平,非常一般,你只能住几百块的合租房,还过得 巨紧张,平时什么都不敢买,没有能力买房买车更谈不上成家。 所以你会想,有一天我可以月薪1万该多好。 正常人都这么想对吧。 我告诉你,其实没什么变化,你还是一个依靠出卖劳动力的打工人。 等你从月薪1万再变成2万也是一样,物质条件更好了些,但本质没有变化,任何时候公司裁员或者得罪 领导被排挤,分分钟失去收入被打回原形。 月薪5000如此,月薪1万、2 ...
一天打三份工的00后:下班才是搞钱的开始
3 6 Ke· 2025-04-30 01:02
Core Viewpoint - The phenomenon of "post-00s working three jobs" has sparked significant discussion on social media, with over 140,000 notes under the hashtag 00后一天打三份工 on Xiaohongshu, showcasing the experiences of young people from various backgrounds [1] Group 1: Individual Experiences - A young individual named Xiao Zhu, a piano teacher, barista, and self-media blogger, shares a structured daily routine that includes working as a barista in the morning, teaching piano in the afternoon, and creating content at night, highlighting a preference for a fulfilling and busy lifestyle over a laid-back approach [5][11] - Xiao Zhu transitioned from a full-time piano teaching role to include part-time work as a barista, which provided a sense of accomplishment and a more structured day, contrasting with previous feelings of time wastage [5][9] - Another individual, Jing Wei, balances a full-time job in automotive project management with part-time roles as a street dance teacher and DJ, revealing the physical toll of such a demanding schedule, including weight gain due to overwork [15][17] Group 2: Financial and Personal Motivations - Jing Wei's financial motivation stems from a low starting salary in the automotive industry, prompting a need to supplement income through teaching and DJing, which collectively can yield around 15,000 yuan per month [17] - A third individual, Sen Mu, engages in multiple part-time jobs, including as a barista and bartender, while also pursuing a career as a self-media blogger, reflecting a desire for freedom and variety in work despite the instability of income [25][26] Group 3: Social and Emotional Aspects - Xiao Zhu finds joy in the social interactions and the sense of community fostered through her work, particularly in the café environment, where she connects with diverse customers [33] - Sen Mu expresses a sense of fulfillment from the supportive atmosphere in her bartending job, where colleagues encourage each other, contributing to a positive work environment [35][36] - The experiences shared by these individuals illustrate a broader trend among young people seeking meaningful work and personal growth through diverse job roles, despite the challenges and pressures involved [1][42]