Core Viewpoint - The issue of moldy and discolored products from the brand "Ma Liu Ji" has led to a recall and removal from Costco stores, with the problem identified in two specific batches of products due to insufficient sanitation during production [1][2][5]. Group 1: Product Recall and Quality Issues - Sichuan Bai Jia A Kuan Food Industry Co., Ltd. confirmed that the quality issues were concentrated in two batches of 270g spicy sour noodles produced on June 16 and June 18, 2025, which were found to have mold and discoloration [2][5]. - The affected products have been completely removed from shelves, and a recall has been initiated to address the quality concerns [2][5][6]. - Consumers can return the products for refunds, and the company will cover all return costs and provide compensation as per national regulations [5][6]. Group 2: Impact on Sales and Business Relationships - "Ma Liu Ji" is the largest customer of A Kuan Food, with procurement amounts increasing significantly from 50.35 million yuan in 2022 to 174 million yuan in 2023, marking a year-on-year growth of 245.65% [9]. - However, the growth rate has shown signs of slowing down, with a projected increase to 201 million yuan in 2024, reflecting a growth rate of only 15.52% [9]. - The brand's sales have been influenced by external factors, including media attention related to its founder, which previously boosted sales [9]. Group 3: Company Background and Market Position - A Kuan Food was established in December 2016 in Chengdu, focusing on the development, production, and sales of new convenience foods, including instant noodles and self-heating foods [10]. - The company also provides OEM services for various brands, including "Ma Liu Ji," and has previously aimed for an A-share listing before shifting focus to the New Third Board [10]. - In 2024, A Kuan Food reported a revenue increase of 4.72% to 1.364 billion yuan, while net profit decreased by 6.79% to 47 million yuan [10].

Core Insights - The camping economy in China is experiencing significant growth, with the core market size expected to reach 2,483.2 billion yuan in 2023 and projected to grow to 4,879.8 billion yuan by 2030 [2] - The rise in camping activities has led to a surge in demand for ready-to-eat foods, pre-prepared dishes, and barbecue ingredients, with 53.8% of campers primarily engaging in barbecuing and picnicking [2][3] - Companies are innovating their product offerings to cater to the camping trend, including outdoor dining products and delivery services, with major retailers launching "camping packages" that include various ready-to-eat items [2][3] Industry Trends - The camping economy is expanding not only in terms of market size but also in the variety of food products available, with a notable increase in the development of pre-prepared meals and self-heating foods [2] - Businesses are enhancing consumer experiences by establishing physical locations at popular camping sites, creating a dual consumption model that combines online convenience with immersive offline experiences [3] - Local enterprises are leveraging regional characteristics to create competitive advantages, exemplified by unique dining experiences that integrate local culture and social activities [3]