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塔城市市场监督管理局:聚焦商标侵权突出问题 筑牢商标保护安全防线
Zhong Guo Shi Pin Wang· 2025-11-26 03:43
近期,塔城市市场监督管理局聚焦群众消费热点和侵权高发领域,开展商标侵权专项整治行动,以精准 执法筑牢知识产权保护屏障,切实维护商标权利人合法权益与市场竞争秩序。 此次专项行动,执法人员通过实地检查、线索核查、品牌方协助等方式,精准锁定侵权线索,从商品包 装上的商标标识、文字字形、图案、防伪标识等要素入手,重点排查流通市场中侵犯知名品牌注册商标 专用权的行为,对涉嫌侵权商品进行专业对比和初步判断。检查中,执法人员坚持"处罚与教育相结 合"的原则,对商户宣传讲解《中华人民共和国商标法》等相关法律法规,引导商户严把进货来源,增 强知识产权保护意识。 (塔城市市场监督管理局 任斌、古丽扎提) 本次专项行动成效显著,秩序向好。截止目前立案5起,其中对涉嫌侵权"南孚"注册商标专用权电池的 违法行为立案3起,对涉嫌侵犯"SAMYANG三养"等品牌注册商标专用权的火鸡面侵权案2起。集中整治 有效净化了市场环境,对违法行为形成有效震慑。 ...
火鸡面鼻祖10亿砸进中国!三养食品全球最大海外基地开建
Sou Hu Cai Jing· 2025-11-25 06:47
据悉,这座位于嘉兴的工厂占地约5.5万平方米,计划建设6条生产线。投产后,三养食品将形成"韩国4 家工厂 + 中国1家工厂"的全球产能布局,火鸡面年总产能也将提升至35.2亿包。选址嘉兴亦体现其战略 考量——紧邻三养中国销售总部所在地上海,有助于实现产销高效协同,加快市场响应速度。 通过推进本土化生产,三养食品有望显著优化供应链效率、降低物流成本,不仅能进一步巩固现有市场 地位,还能更灵活地应对消费需求变化,为中国消费者提供更优质的产品体验。业内分析指出,此举还 将帮助三养食品在中国市场塑造更积极、更本土化的品牌形象,为长期深耕奠定基础。 将首个海外生产基地设在中国,三养食品有着清晰的战略意图。作为三养最大的出口市场,中国贡献了 其出口总量的25%,并持续成为推动其全球业绩增长的关键动力。天眼查相关数据显示,中国方便食品 市场近年来规模稳步扩大,年增长率维持在较高水平,也为三养食品等国际品牌提供了广阔发展空间。 韩国食品巨头三养食品近期在浙江嘉兴马家浜举行隆重的奠基仪式,宣告其在海外建设的首家工厂正式 落户中国。这座总投资达2014亿韩元(约合人民币10.6亿元)的现代化食品工厂,预计将于2027年1月 竣工 ...
大侠后宫:“千万别随便在直播间买东西啊!!!” 哈哈哈哈哈哈到手后笑喷了!!
猿大侠· 2025-11-06 04:11
Group 1 - The article discusses various humorous and relatable experiences related to cooking and food, highlighting the challenges and joys of home cooking [1][2][3] - It emphasizes the importance of self-care through cooking, with anecdotes about preparing meals that are generous in portion and quality [18][21][23] - The article includes creative food combinations and cooking tips that have gained popularity among readers, showcasing innovative ways to enjoy common ingredients [50][53][55] Group 2 - There are mentions of social interactions and humorous situations that arise in the context of food and cooking, reflecting on how these experiences shape relationships [28][31][44] - The article also touches on the cultural differences in food preparation and consumption, particularly between regions, such as the contrast between northern and southern cooking styles [130][132] - It concludes with a light-hearted take on the expectations versus reality of cooking, encouraging readers to embrace the imperfections of their culinary adventures [62][64][67]
超火的“火鸡面”就在闵行!我们去公司看看
Sou Hu Cai Jing· 2025-11-05 19:13
Core Insights - China has become a significant growth market for the company, indicating its importance in the global business strategy [3] - The company plans to introduce more innovative products to the Chinese market [3] - Localized production projects are being advanced in Jiaxing to enhance efficiency and shorten supply chains for Chinese consumers [3]
台风过境,深圳停摆的26小时
虎嗅APP· 2025-09-25 23:55
Core Viewpoint - The article discusses the impact of Typhoon "Haikui" on Shenzhen, highlighting how the city, known for its efficiency, experienced a rare pause in operations due to the storm, allowing residents to reflect on their daily lives and the relentless pace of the city [4][15][26]. Group 1: Typhoon Impact - Typhoon "Haikui" was described as one of the strongest typhoons in the history of the Pearl River Delta, with warnings indicating it could cause significant damage [6][12]. - The storm led to a 26-hour halt in Shenzhen, with public transport, businesses, and schools closing, marking a significant disruption in the city's usual operations [4][15][26]. - Emergency measures included the opening of 865 shelters for vulnerable populations, showcasing the city's preparedness for natural disasters [12]. Group 2: Public Response - Residents engaged in panic buying, with grocery stores experiencing a surge in demand, leading to empty shelves and long queues [8][10]. - The article notes that the community came together, with some residents taking in stray animals to protect them from the storm [12]. Group 3: Reflection on City Life - The temporary pause allowed residents to experience a different side of Shenzhen, with many expressing a sense of relief and enjoyment during the break from their hectic routines [20][21]. - The article highlights the contrast between the usual fast-paced life in Shenzhen and the slower, more relaxed atmosphere during the typhoon [25][26]. - Many residents felt a longing for rest, indicating that the relentless work culture in Shenzhen often leaves little room for downtime [20][21].
“不促不销” ! 看方便面行业的中年危机,这是衰退而非调整
Sou Hu Cai Jing· 2025-09-25 17:53
Core Insights - The convenience noodle industry is facing challenges due to the rise of alternative products and changing consumer preferences, leading to a decline in the appeal of instant noodles [1][10] - Brands are resorting to promotions to boost sales, resulting in a dilemma of "no sales without promotions, no profits with promotions" [2][6] - Rising raw material costs and increased competition are squeezing profit margins, with many brands experiencing revenue growth without corresponding profit increases [3][5] Cost Challenges - High raw material costs are a significant issue, with key ingredients like flour and palm oil experiencing price volatility, impacting overall production costs [3][4] - The cost structure of instant noodles includes approximately 35% for raw materials, 20% for packaging, 25% for production, and 20% for logistics, all of which are under pressure from rising costs [3][4] - The industry is seeing a general increase in costs over the past decade, with raw material and production costs rising by 30%-65% [3][4] Market Dynamics - The convenience noodle market is entering a phase of stagnant or declining sales, with a reported decrease of 4 billion packages from 2020 to 2023 [5] - Brands are engaging in price wars and aggressive promotions, which further erodes profitability and creates a cycle of high investment with low returns [5][6] - Consumer loyalty is declining as frequent promotions lead to a reliance on short-term incentives rather than product value [6] Global Expansion - The trend of international expansion is evident, with significant growth in exports, particularly to the U.S. and African markets, although challenges such as tariffs and supply chain issues persist [7][8] - Brands like Nongshim and Samyang are benefiting from overseas sales, but they also face increased costs due to tariffs and logistical challenges [7][8] Consumer Behavior Changes - Changing consumer habits, including the rise of food delivery services and health-conscious eating, are negatively impacting instant noodle sales [10][11] - The popularity of high-speed rail has also reduced the demand for instant noodles as a travel food option [10] - Consumers are increasingly concerned about the health implications of instant noodles, leading to a shift towards healthier alternatives [10][11] Innovation and Product Development - Brands are attempting to innovate by introducing non-fried options and enhancing nutritional value, but many still struggle to change consumer perceptions [11][14] - There is a need for brands to embrace new consumption scenarios and extend product lines to meet diverse consumer needs [16][17] - The industry is shifting from a focus on volume to a focus on value, emphasizing quality and consumer experience over mere sales growth [14][15] Supply Chain Resilience - The importance of robust supply chain management is highlighted, with brands needing to localize production to mitigate costs and improve efficiency [12][13] - The industry is moving towards smart supply chain solutions, utilizing technology for better inventory and procurement decisions [13]
活力中国调研行|从“引进全球”到“链接世界”,在这里见证中国市场开放活力
Xin Hua Wang· 2025-09-10 16:53
Core Viewpoint - The article highlights the vibrant and open nature of the Chinese market, showcasing the efforts of the Hongqiao International Central Business District in facilitating global trade and promoting international products through various platforms and initiatives [1][3]. Group 1: Business Initiatives - Hongqiao International Import Commodity Exhibition and Sales Co. has gathered over 6,000 brands from more than 120 countries, with a projected platform transaction volume of 30 billion yuan by 2024 [3]. - The establishment of multiple sub-platforms, including the Shanghai International Friendship Port and Hongqiao International Coffee Port, aims to enhance the global trade experience [3][5]. - The Hongqiao Business District has seen a significant increase in import and export trade, with total trade volume rising from 400 million yuan in 2020 to 3.5 billion yuan in 2024 [5]. Group 2: E-commerce and Live Streaming - The live streaming base at Hongqiao is actively promoting international products, with a notable example being a Korean company that doubled its online sales in its first year after entering the live streaming market [5][7]. - The district is focusing on the new economy of live streaming, helping foreign enterprises integrate into the Chinese market while also accelerating the international expansion of Chinese brands [7]. - The "Silk Road E-commerce" initiative has established 22 national pavilions, with a 29% increase in export trade to partner countries in the first half of the year [7].
三只松鼠(300783):营收快速增长 费用投入&折摊增加利润短期承压 看好线下分销发展
Xin Lang Cai Jing· 2025-08-28 08:43
Core Insights - The company reported a revenue of 5.478 billion yuan for the first half of 2025, representing a year-on-year increase of 7.94%, while the net profit attributable to shareholders was 138 million yuan, a decrease of 52.22% year-on-year [1] - The second quarter of 2025 saw a revenue of 1.754 billion yuan, a year-on-year growth of 22.77%, but a net loss attributable to shareholders of 101 million yuan, compared to a loss of 19 million yuan in the same period last year [1] Revenue Breakdown - For the first half of 2025, the nut category generated 2.731 billion yuan in revenue, a decline of 1.03% year-on-year; the baking category achieved 682 million yuan, an increase of 11.96%; and the comprehensive category reached 1.398 billion yuan, a significant increase of 49.70% [1] - Online sales accounted for 4.295 billion yuan, a year-on-year increase of 5.01%, with Douyin contributing 1.478 billion yuan (up 20.75%), Tmall at 882 million yuan (down 18.56%), and JD at 808 million yuan (up 1.89%); offline sales reached 1.183 billion yuan, a growth of 20.06% [1] Profitability Metrics - The gross margin for the first half of 2025 was 25.08%, a slight decrease of 0.77 percentage points year-on-year, while the nut category's gross margin was 23.91%, down 2.64 percentage points [2] - The expense ratio increased significantly, with the second quarter of 2025 showing an expense ratio of 29.82%, up 4.53 percentage points year-on-year, primarily due to increased promotional expenses [2] Strategic Focus - The company is focusing on high-end, quality-oriented, and differentiated products, enhancing its supply chain and increasing the proportion of self-produced nuts and snacks [3] - The company is also expanding its online operations and accelerating offline distribution to adapt to all product categories, launching a matrix of high-demand products [3] Future Projections - Revenue projections for 2025-2027 are 11.961 billion, 13.717 billion, and 15.540 billion yuan, with year-on-year growth rates of 12.61%, 14.67%, and 13.29% respectively; net profit projections for the same period are 412 million, 537 million, and 642 million yuan, with growth rates of 1.12%, 30.36%, and 19.47% respectively [3]
对全链路、全要素整合重组 三只松鼠今年上半年营收同比增长7.94%
Zheng Quan Ri Bao Zhi Sheng· 2025-08-28 06:42
Company Performance - In the first half of 2025, the company achieved operating revenue of 5.478 billion yuan, a year-on-year increase of 7.94%, with a net profit attributable to the parent company of 138 million yuan [1] - The revenue growth was attributed to the earlier timing of the 2025 New Year goods festival, resulting in a revenue shift to the first quarter, and a more than 20% year-on-year growth in the second quarter driven by the "D+N" omnichannel system [1][3] - The company has focused on enhancing its supply chain capabilities by establishing new supply chain bases in the South China region and expanding the East China supply chain base [1][2] Strategic Initiatives - The company is implementing a "one area, one product, one chain" strategy to strengthen its national supply chain network, which is seen as a core infrastructure for stable development [2] - The South China project includes the construction of various factories and logistics centers, with an expected annual output value exceeding 4 billion yuan [2] - The company aims to achieve cost leadership by integrating the entire supply chain, resulting in higher product quality, differentiation, and more competitive pricing [2] Industry Context - Among 19 companies in the leisure food industry that have released their 2025 semi-annual reports, 12 reported a year-on-year decline in net profit [3] - The leisure food industry is experiencing accelerated structural upgrades and intensified competition, with leading companies leveraging brand, channel, and R&D advantages to solidify their positions [3]
三只松鼠发布2025半年报,营收54.78亿,供应链布局稳健发力
Zhong Guo Zhi Liang Xin Wen Wang· 2025-08-27 13:47
Core Insights - The company reported a stable development in the first half of 2023, achieving a revenue of 5.478 billion yuan and a net profit of 138 million yuan, with a revenue growth rate exceeding 20% in the second quarter [1][4] - The offline distribution business generated 938 million yuan, marking a year-on-year growth of 40.21%, with channel sales doubling in the second quarter [1][4] Revenue and Product Strategy - The company leveraged a "D+N" omnichannel collaborative system to accelerate full-category adaptation and penetration, launching a matrix of high-selling products including seeds, turkey noodles, and AD calcium [4] - The introduction of the "Squirrel Life Hall" aims to expand product offerings beyond nuts to include fresh baking, daily necessities, and other high-frequency essential categories, with over 90% of products being self-owned brands [4] Supply Chain Development - To enhance the self-production ratio of nuts and snacks, the company focused on establishing four major supply chain bases, adding a new base in Guangdong and expanding the East China supply chain base [6] - The newly established supply chain base in Guangdong is expected to generate an annual output value exceeding 4 billion yuan, featuring multiple production lines for various products [9] Integrated Manufacturing and Retail Strategy - The company is transitioning towards an integrated model of "manufacturing, branding, and retail," aiming to create a sustainable and high-quality nationwide supply chain network [7][10] - The supply chain construction emphasizes consumer demand, aiming to shorten supply chain links and enhance product quality while maintaining competitive pricing [11] Future Outlook - The company has completed the construction of four major supply chain bases across the country, allowing for strict control over product quality and supply stability, while also reducing turnover cycles [10] - The automation and optimization of production processes are expected to enhance efficiency and product quality, positioning the company favorably in a competitive market [11]