□四川日报全媒体记者 彭瑀珩 11月28日晚，记者获悉，四川上市公司峨眉山旅游股份有限公司（峨眉山A）公告开展股东回馈 活动，活动期间，持有"峨眉山A"股票500股及以上的个人股东和法人股东代表可享受景区门票、 索道、免费泡温泉等福利，引发市场和广大股民关注。 记者初步统计，今年以来，已有30余家上市公司通过赠送核心产品、折扣券、文旅权益等形式与 投资者互动。 文旅影视企业主推场景化福利。浙江金华的横店影视推出"2025股东回馈"活动，向持股500股以上 的股东赠送观影券、旅游门票及会员卡优惠；安徽的黄山旅游推出股东专属福利，提供旗下景区 免票及餐饮、文创折扣；浙江杭州的宋城演艺主打沉浸式体验，邀请股东免费观看演出并走进后 台，近距离感受品牌魅力。 消费制造企业偏向以实物馈赠传递品牌温度。湖南的水羊集团按持股数分级送福利，持股5000股 以上即可获赠相关美妆产品礼盒；辽宁的盖世食品在夏季推出"消暑礼盒"，在回馈股东的同时又 征集产品改进建议。此外，新疆汇嘉时代向股东赠送自有品牌有机食用油、北京全聚德向股东发 放自营商品折扣券、浙江嘉兴五芳斋也于今年端午期间向股东赠送粽子礼盒…… 记者梳理发现，资本市场"宠股东 ...

Core Insights - Meituan has launched its self-operated discount supermarket "Happy Monkey" in Hangzhou, marking its first store nationwide, strategically located near a subway station to cater to local residents [3] - The store spans approximately 1,000 square meters and offers over 1,000 carefully selected products focused on essential household needs, emphasizing fresh food items [3][9] - Meituan is engaging in a price war, aiming to offer core categories at 10%-30% lower prices than competitors like Hema, thereby reshaping consumer price perceptions [5] Group 1 - The store adopts a "small store boutique" model rather than the typical large discount store format, focusing on fewer but high-quality products and quick turnover [7] - Fresh food is a key traffic driver, with strict quality controls in place, including 30-point inspections for pork and daily pesticide residue testing for vegetables [9] - Meituan is not just a platform but is also committed to creating its own unique offerings, as seen in its self-branded products [11][12] Group 2 - The entry of "Happy Monkey" aligns with the current trend of "hard discounts" in retail, with competitors like Wumart and Zhongbai already established in this space [15] - The company's objectives include differentiating itself from major e-commerce players, expanding revenue sources through physical stores, and binding users with essential goods at low prices [15] - Meituan plans to rapidly expand its discount supermarket presence, with a goal of opening 10 stores this year and eventually exceeding 1,000 locations [16]