在国家对口援疆战略框架下，鲁商集团立足自身产业优势，通过产业援疆与消费帮扶双向发力，构建起"输血"与"造血"结合的长效机制，为新疆经济社会发 展注入强劲动能。 产业援疆：构建特色产业生态 自鲁商集团旗下福瑞达美业与新疆伊帕尔汗达成战略合作后，以"产业+文化"模式共建的薰衣草文化产业园成为许多游客新疆游的"打卡地"，赏美景、买精 油，新疆之行变得更加多姿多彩、有滋有味。 产业园集种植、研发、生产、销售、旅游于一体，依托伊犁河谷95%的全国薰衣草种植资源，通过标准化种植、工业化提炼和品牌化运营，打造全产业链生 态。项目采用"企业+合作社+农户"模式，带动农牧民参与种植，农民收入增加了、脸上的笑容更多了。 如今，产业园不仅实现薰衣草精油、护肤品等产品的规模化生产，更持续完善薰衣草主题旅游线路，成为伊犁河谷文旅融合新地标。 这并不是第一个经由鲁商"一盘货"走上内地消费者餐桌的新疆农产品，今年七月，一批满载新疆英吉沙优质鲜杏的冷链运输专车，顺利抵达山东，并在银座 商超全面上架销售，标志着英吉沙杏常态化直供山东通道的成功构建。这颗被称为"冰山玉珠"的国家地理标志产品，本应凭皮薄肉厚、香甜多汁的特质占据 市场优势。但是路途 ...

Core Insights - The article discusses the transformation of the Yingsha apricot industry in Xinjiang, highlighting the successful expansion of its market reach and price increase due to improved logistics and marketing strategies [6][7][9]. Market Expansion - The Yingsha apricot, previously difficult to sell outside Xinjiang, has seen its market open up significantly since 2018, with over 240,000 tons of Kashgar specialty agricultural products sold out of the region, generating sales exceeding 8.25 billion yuan [7]. - The price of fresh Yingsha apricots has increased from 2 yuan per kilogram to 15 yuan per kilogram as logistics improved and market access expanded [9]. Logistics and Transportation - The implementation of cold chain logistics has been crucial, allowing fresh apricots to be transported efficiently to distant markets, with logistics companies ensuring delivery within three days [8][9]. - The "Big Warehouse East Move" initiative has established a network of cold storage and distribution centers, enhancing the logistics infrastructure for agricultural products [12][13]. Agricultural Development - The establishment of cooperatives and technical support teams has improved the production and marketing of Yingsha apricots, leading to a stable income for local farmers [10][11]. - The introduction of various apricot products, such as dried apricots and apricot juice, has diversified the market offerings, with 75% of these products sold outside Xinjiang [11]. Future Prospects - Ongoing efforts to enhance agricultural logistics and product quality are expected to further increase the market presence of Xinjiang's agricultural products, benefiting both consumers and local farmers [12][13].

Core Points - The event "Xinjiang Products Southbound, Guangdong Products Northbound" facilitated a significant trade collaboration, resulting in a total contract amount of 80 million yuan [4][49]. - The initiative aims to enhance industrial cooperation and trade between Guangdong and Xinjiang, promoting the sale of high-quality agricultural products from Xinjiang to the Guangdong market [52][54]. Group 1 - The event took place on June 29 in Guangzhou, showcasing premium agricultural products from Xinjiang [3][4]. - A total of 5 agricultural products were highlighted during the promotional event, attracting a large number of visitors [3][13]. - The event was organized by various governmental bodies, including the Guangdong Provincial Command for Aid to Xinjiang and the Kashgar Administrative Office [6][7]. Group 2 - The promotional activities included a series of presentations from companies like Kashi Zhenpin and Foshan Penghui Agricultural Technology, showcasing their products and business strengths [36][38]. - The event emphasized the importance of collaboration in areas such as product processing, preservation technology, and agricultural product circulation [34][35]. - The initiative has led to the establishment of 11 online platforms and 7 offline experience centers in major cities of the Guangdong-Hong Kong-Macao Greater Bay Area [62][63]. Group 3 - The marketing strategy includes both online and offline efforts, with live streaming events to promote Xinjiang's agricultural products [25][26]. - The first batch of Kashi melons is expected to arrive in Foshan by mid-July, ensuring freshness for consumers [21][22]. - The event is part of a broader strategy to expand market access for Xinjiang products, leveraging major trade exhibitions to reach international markets [55][58].