新华财经9月11日电（杨子华）GDP较"十三五"末增长40.8%，研发服务等四大产业提前完成"411倍增计 划"，科技小巨人企业和高新技术企业数量大幅增加……近日，上海普陀"十四五"期间建设发展成果发 布。从一系列数据来看，普陀传统产业加速升级、新兴产业发展壮大，新旧动能转换成效显著。面 向"十五五"，普陀区将进入经济动能跃升换挡期、协同创新效应溢出期、城区品质迭代焕新期。一个经 济发展有声有色、城区形象出新出彩、品质生活可感可及的上海"西大堂"正敞开大门，迎接来客。 "英雄"归来，一支钢笔书写产业基因 "英雄"钢笔，是不少80、90后的童年记忆。作为沪上最具代表性的民族工业品牌之一，上海英雄（集 团）有限公司不仅总部和工厂在普陀，去年在苏州河畔还开出首家精品文创门店。金色门头搭配复古绿 外墙，一眼"老钱风"的外观，让走过路过的行人感叹，"国民钢笔变潮了，变高级了！" 小小一支钢笔，制造过程中的技术含量却不小。据上海英雄（集团）有限公司副总经理董文斌介绍，一 支钢笔包含了20多个零部件，核心技术在于笔尖。"好的笔尖书写顺滑，整笔不漏墨，仅笔尖制造就要 经过30多道工序。"董文斌说。 随着互联网时代的到来，键盘 ...

Core Viewpoint - The company is actively transforming and innovating to adapt to changing consumer habits and maintain its brand relevance in the digital age, aiming for a sales target of nearly 220 million yuan in B-end sales by 2024 [1][2]. Group 1: Brand and Product Innovation - The company emphasizes product quality and innovation, holding 76 technology patents and developing 187 new products, while also participating in the formulation of national and industry standards [2][3]. - The "New Hero 100" pen represents the company's commitment to detail and innovation, with significant improvements in materials and manufacturing processes over nearly a decade [2][3]. - The company is expanding its product line beyond traditional pens to include ink, gel pens, and smart electronic pens, enhancing market competitiveness [3]. Group 2: Marketing and Consumer Engagement - The company is focusing on a dual-channel marketing strategy, with 60% of orders completed online, while also enhancing traditional sales channels [3][4]. - The brand is targeting younger consumers by integrating high-quality, stylish products into their daily lives, thereby expanding its consumer base [4][5]. - The company is leveraging digital marketing strategies, including live streaming and short videos, to increase brand visibility among Generation Z [5]. Group 3: Talent and Craftsmanship - The company values the role of skilled artisans and young talent in maintaining product quality and driving innovation, with a focus on training and knowledge transfer [6][7]. - The company has established a workshop for artisans to enhance the craftsmanship of pen tips, ensuring high-quality production standards [6]. - Collaborations with design schools aim to integrate fresh perspectives into product development, fostering innovation through educational partnerships [7].