《中国民航报》、中国民航网 记者胡夕姮 通讯员刘国琦 报道：12月15日，正值新海航金鹏航空客运开 航十周年之际，金鹏航空与上海英雄（集团）有限公司在三亚至上海浦东的Y87502航班上，联合打造 了"十载翱翔·笔尖云端"主题航班，以跨界联动的方式庆祝周年，在万米高空呈现了一场融合航空文化 与民族品牌匠心的特色活动。 活动中，上海英雄（集团）有限公司经济营运部副经理，上海英雄金笔厂有限公司副总经理葛丹研受邀 分享了英雄金笔发展前期"英雄赶派克"的品牌故事与创新历程。金鹏航空团委书记庄志远则阐述了本次 活动的举办初衷与跨界内涵。双方代表互赠纪念礼物，象征着对未来合作的期许。 随后，乘务员与葛丹研一同走进客舱，为每位旅客发放专属伴手礼——英雄钢笔文创礼品。英雄品牌的 百年匠心，与金鹏航空砥砺奋进的精神相互呼应，引发旅客们的强烈共鸣。客舱内掌声雷动，大家迫不 及待地拿出相机，记录这一美好瞬间。机上特别推出的英雄限定款钢笔也在短短十多分钟内被抢购一 空。一位购得钢笔的旅客表示，能有幸在航班上见证两个民族品牌携手，让旅途变得格外有意义。"祝 愿金鹏航空生日快乐！" 此次主题航班是金鹏航空与英雄金笔跨界合作的开端。双方代表 ...

Core Points - The article discusses the preservation of historical documents and technical drawings related to the Shanghai Hero Pen Factory, which has a rich history of over 90 years and is recognized as a national brand [1][3] - The intervention of the public prosecution office aims to protect these valuable archives, which are considered national intangible assets and industrial heritage [4][6] Group 1: Historical Significance - The Hero Pen Factory has a comprehensive archive of over 3,600 volumes and more than 620,000 documents, including designs that broke foreign technology monopolies in 1958 and commemorative pens for significant events [3][4] - The factory's original hand-drawn designs and the intricate manufacturing process highlight the cultural and historical importance of these documents [3][4] Group 2: Legal and Administrative Actions - The public prosecution office has taken steps to ensure the protection of these archives by issuing recommendations to relevant administrative bodies for urgent protective measures [4][5] - A collaborative effort has been established involving the prosecution office, local government, and academic experts to guide the preservation and digitization of the archives [5][6] Group 3: Economic Impact - The successful digitization of 2,185 significant documents and 35 audio-visual materials has been completed, with some archives recognized as industrial heritage to be displayed in the Shanghai Industrial Museum [6] - The Hero Group has reported annual revenues exceeding 500 million yuan, attributing part of this success to the protection and innovation of intellectual property through new product strategies [6][7]

Group 1: Economic Development in Putuo District - The GDP of Putuo District has increased by 40.8% compared to the end of the 13th Five-Year Plan, with significant advancements in four major industries ahead of the "411 Doubling Plan" [1] - The district is entering a phase of economic momentum shift, collaborative innovation spillover, and urban quality iteration as it prepares for the 15th Five-Year Plan [1] Group 2: Traditional Industry Transformation - Shanghai Hero Pen, a representative national industrial brand, has successfully transformed by innovating in technology, products, marketing, and mechanisms, achieving an annual revenue growth of over 8% during the 14th Five-Year Plan [2] - The sales of Hero pens reached ten million units annually, reflecting the broader trend of traditional industries in Putuo upgrading and embracing market changes [2] Group 3: Nonferrous Metal Trade - Key enterprises in Putuo's nonferrous metal sector saw a sales increase of 14.5% year-on-year from January to July, with the sector accounting for one-third of the district's bulk trade [3] - The district aims to enhance its trade center capabilities and has initiated the construction of an internet service platform for nonferrous metal production [3] Group 4: Cultural and Tourism Development - The "Half Marathon Suzhou River" initiative has become a hallmark of high-quality urban development, promoting cultural tourism and hosting various events to enhance the district's image [4][5] - The Suzhou River area has transformed from an industrial hub to a vibrant cultural and recreational space, attracting significant public interest and participation [4] Group 5: Innovation and Collaboration - The "Along the Hu-Ning Industrial Innovation Belt" initiative is fostering rapid market-oriented research and development, linking Shanghai's laboratories with production lines in the Yangtze River Delta [6] - Collaborative efforts with cities along the Hu-Ning route have led to the establishment of resource-sharing platforms, enhancing innovation and technology transfer [7][8]

Core Viewpoint - The company is actively transforming and innovating to adapt to changing consumer habits and maintain its brand relevance in the digital age, aiming for a sales target of nearly 220 million yuan in B-end sales by 2024 [1][2]. Group 1: Brand and Product Innovation - The company emphasizes product quality and innovation, holding 76 technology patents and developing 187 new products, while also participating in the formulation of national and industry standards [2][3]. - The "New Hero 100" pen represents the company's commitment to detail and innovation, with significant improvements in materials and manufacturing processes over nearly a decade [2][3]. - The company is expanding its product line beyond traditional pens to include ink, gel pens, and smart electronic pens, enhancing market competitiveness [3]. Group 2: Marketing and Consumer Engagement - The company is focusing on a dual-channel marketing strategy, with 60% of orders completed online, while also enhancing traditional sales channels [3][4]. - The brand is targeting younger consumers by integrating high-quality, stylish products into their daily lives, thereby expanding its consumer base [4][5]. - The company is leveraging digital marketing strategies, including live streaming and short videos, to increase brand visibility among Generation Z [5]. Group 3: Talent and Craftsmanship - The company values the role of skilled artisans and young talent in maintaining product quality and driving innovation, with a focus on training and knowledge transfer [6][7]. - The company has established a workshop for artisans to enhance the craftsmanship of pen tips, ensuring high-quality production standards [6]. - Collaborations with design schools aim to integrate fresh perspectives into product development, fostering innovation through educational partnerships [7].