如今，科技赋能已在保康茶产业转化为实实在在的发展效益。智能化设备的投入使用大幅提升生产效 率，如玉皇剑茶业引入自动摊晾设备后，人工成本降低八成，年产值实现显著增长。依托稳定可靠的数 字化品控体系，保康茶产业成功向精深加工领域延伸，研发出茶啤酒、茶叶萃取液等高附加值产品，远 销海外市场。 数字化变革更激活了三产融合发展的新引擎。保康县依托智慧茶园的生态景观与透明化生产流程，打造 集观光、体验、研学于一体的茶旅融合项目。官山世外茶源等景点年接待游客突破十万人次，成功将数 字"流量"转化为乡村发展的"留量"和茶农增收的"存量"，构建起茶产业良性循环发展的新格局。 保康县茶产业数字化探索，始于对产业基础的智慧化改造升级。大力推进生态茶园新建与低产茶园改造 工程，将物联网监测、水肥一体化、5G网络等先进技术与设施，打造成茶园的"新标配"。分布在茶园 各处的传感器实时采集土壤墒情、气候环境等关键数据，智慧管理平台据此生成精准农事指导方案，实 现茶园管理的可视化、智能化，从源头为茶叶品质筑牢根基。 在茶叶加工与品控环节，保康县持续推动智能化升级，引进先进制茶生产线，将代代相传的传统制茶工 艺拆解转化为可量化、可复制的精准数 ...

Core Insights - The rise of Generation Z is transforming the consumption landscape, making them a central force in the market, particularly in the liquor industry [1][3] - The Z generation, born between 1995 and 2009, values cultural identity, social connections, and experiences, leading to a shift in consumption patterns [3][6] - Embracing Generation Z is not just a strategic choice but a necessity for the liquor industry to remain competitive [3][6] Industry Trends - The Z generation's consumer preferences are characterized by a focus on health, rational consumption, and a decrease in drinking frequency and quantity [3][4] - Digital technology and innovative consumption scenarios are providing strong support for the youth-oriented transformation of the liquor industry [4][6] - The liquor industry is witnessing a multi-faceted transformation, with companies innovating across product offerings, consumption scenarios, supply, and cultural aspects [6][8] Product Innovation - Product innovation is a core focus for attracting the Z generation, with trends leaning towards lower alcohol content and fruit-flavored beverages [6][8] - Cross-industry collaborations, such as tea and alcohol fusion products, are emerging as new growth points in the market [6][7] Cultural Engagement - Cultural values and storytelling are becoming essential in attracting young consumers, as they seek products with meaningful backgrounds [7][8] - Companies are shifting from traditional marketing to more engaging methods like short videos and social media interactions to resonate with the Z generation [8] Strategic Directions - Long-term commitment to innovation is crucial for companies aiming to capture the young market [8] - The integration of online and offline experiences, along with personalized services, is vital for appealing to the Z generation [8]