Core Viewpoint - The article discusses the evolving drinking culture in China, particularly among younger consumers who prefer a "light drinking" lifestyle, leading to the launch of Gujing Gongjiu's new product, "Light Ancient 20," which aligns with this trend [2][3][4]. Group 1: Product Launch and Features - Gujing Gongjiu launched the "Light Ancient 20," a low-alcohol (26 degrees) white liquor, on August 19, which emphasizes a "self-enjoyment" lifestyle [3][5]. - The product aims to provide a comfortable drinking experience while retaining the traditional flavors of strong aromatic white liquor, appealing to modern consumer preferences [3][5]. - The "Light Ancient 20" is positioned within the "golden drunkenness zone," catering to the desires of younger consumers for a balance between mild intoxication and enjoyment [5][6]. Group 2: Market Trends and Consumer Preferences - The white liquor market is shifting towards lower alcohol content, with predictions indicating that the low-alcohol market could reach 700 billion yuan by 2025, driven by the 18-35 age group [6][7]. - The industry is entering a "3.0 era" where consumers seek cultural, value-based, and lifestyle-oriented experiences, necessitating a shift from traditional marketing strategies [4][6]. Group 3: Innovation and Brand Strategy - Gujing Gongjiu is actively innovating to meet diverse consumer needs, including the introduction of health-oriented products like "Gujing Shenli Jiu," which combines traditional brewing techniques with modern health concepts [10][11]. - The company is also focusing on creating a "white liquor + product ecosystem" to enhance consumer experiences and promote a lifestyle centered around health and enjoyment [10][11]. - The return of classic products like "Old Porcelain Tribute" and "Old Glass Tribute" reflects the brand's commitment to honoring its heritage while appealing to contemporary tastes [9][10].

在新消费与健康理念普及的背景下，白酒行业正迎来新的变化。 为进一步适应市场，8月19日，"年份原浆轻度古20上市发布会"正式举办，安徽古井贡酒（000596）股 份有限公司(以下简称"古井贡酒")敏锐捕捉市场趋势，首创"轻度"概念，以轻度古20回应消费者饮酒体 验新需求。 据记者了解，从酒体设计之初，轻度古20便将"健康"理念融入生产工艺每一个环节，既保留传统经典 色、香、味风格的同时，又能感受现代美酒的悦己悦人、新潮新风、新体验。 从"年份原浆"的厚重，到"轻度古20"的传承与创新；从老名酒的经典回归，到"神力酒"激活养生场景； 从威士忌跨界到轻养社新生态——古井贡酒正以多元创新，生态化建设，重新定义中国白酒的"悦己时 代"。 活动同期还举办了"古井贡酒.年份原浆2025年上半年重点经销商大会"，研判行业发展趋势。据悉，古 井贡酒将持续推进以"轻度古20"为突破口，同时通过老名酒复兴、健康酒布局，构建更完整的白酒消费 生态，赋能市场未来发展。 白酒行业专家、武汉京魁科技有限公司董事长肖竹青接受《证券日报》记者采访时表示，传统低度酒为 了降度往往牺牲风味，加水或加冰后易出现浑浊、寡淡。古井贡通过工艺创新，在2 ...