证券研究报告·公司深度研究·白酒Ⅱ 古井贡酒（000596） 定力足顺势充分纾压，韧性强筑底重拾升势 2026 年 01 月 09 日 买入（维持） | [Table_EPS] 盈利预测与估值 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入（百万元） | 20,254 | 23,578 | 18,705 | 19,146 | 21,119 | | 同比（%） | 21.18 | 16.41 | (20.67) | 2.35 | 10.30 | | 归母净利润（百万元） | 4,589 | 5,517 | 4,243 | 4,448 | 5,004 | | 同比（%） | 46.01 | 20.22 | (23.10) | 4.84 | 12.49 | | EPS-最新摊薄（元/股） | 8.68 | 10.44 | 8.03 | 8.42 | 9.47 | | P/E（现价&最新摊薄） | 15.66 | 13.03 | 16.94 | 16.16 | 14.37 | [Table_ ...

Core Viewpoint - The management transition at Dayao Beverage Co., Ltd. marks a significant structural change, with founder Wang Qingdong stepping down and handing over control to KKR's representative, Dai Cheng, indicating a shift towards capitalization and potential IPO plans [3][5][6]. Group 1: Management Changes - On December 16, Dai Cheng was appointed as the legal representative and chairman of Dayao, replacing Wang Qingdong, who has been at the helm for decades [5][19]. - Wang Qingdong may retain a minority stake but has transferred absolute control to the investors, signaling a major shift in governance [5][19]. - The board of directors has been significantly reduced from seven members to two, with Dai Cheng and a new supervisor, Jiang Yaqi, indicating a consolidation of power [7][22]. Group 2: Capitalization and IPO Plans - Dayao is reportedly preparing for an IPO, with plans to raise up to $500 million (approximately 3.657 billion RMB), which would support market expansion and brand nationalization [6][20]. - KKR's acquisition of an 85% stake in Dayao is seen as a pivotal event in the beverage industry, reflecting a strategic partnership rather than mere foreign investment [7][22]. - The involvement of KKR suggests that Dayao is entering a critical phase aimed at enhancing its operational efficiency and preparing for public listing [7][22]. Group 3: Market Position and Challenges - Dayao's sales predominantly come from fragmented channels like barbecue stalls and hot pot restaurants, which KKR views as a valuable asset [8][22]. - Despite its stronghold in certain markets, Dayao faces challenges in national expansion, particularly in southern regions where it has struggled to penetrate [10][24]. - The company is also experiencing product challenges, as its attempts to diversify into tea and energy drinks have not met market expectations, and it continues to rely on traditional flavoring methods that may not align with current health trends [10][24][26]. Group 4: Historical Context - Dayao's origins trace back to the 1980s, with significant developments occurring under Wang Qingdong's leadership, including the establishment of the Dayao brand in 2006 [12][26]. - The current transition represents a critical juncture in Dayao's history, as it seeks to evolve from a traditional beverage company to a more diversified brand management entity [13][26].

Investment Rating - The investment rating for the company is "Buy" (maintained) [3] Core Views - The company has received a significant milestone with the issuance of the Hong Kong stock issuance filing notice, indicating progress in its internationalization strategy [7] - The company reported strong growth in Q3 2025, with notable performance from its new product lines, particularly the "补水啦" (Brew Water) brand, which is expected to reach annual revenues of 3-3.5 billion yuan [8][9] - The issuance of H shares is expected to alleviate market concerns regarding dilution, as the proposed issuance of up to 66.446 million shares represents only 11.3% of the total post-issuance share capital [9] - The company aims to utilize the funds raised from the H share issuance for overseas capacity expansion, supply chain optimization, and brand marketing [9] - The company is focusing on diversifying its product offerings and enhancing its market presence, with plans to launch new products such as fruit juice tea and Hong Kong-style milk tea [9] Financial Projections - The company is projected to achieve revenues of 215.2 billion yuan in 2025, 270.1 billion yuan in 2026, and 331.3 billion yuan in 2027, with year-on-year growth rates of 35.9%, 25.5%, and 22.7% respectively [10] - The net profit attributable to the parent company is expected to reach 46.2 billion yuan in 2025, 58.3 billion yuan in 2026, and 73.3 billion yuan in 2027, with growth rates of 38.9%, 26.3%, and 25.7% respectively [10] - The current price-to-earnings (P/E) ratios are projected to be 30, 24, and 19 for the years 2025, 2026, and 2027, respectively, indicating a relatively low valuation compared to historical levels [10] Investment Recommendations - The report emphasizes that the current valuation has reached a near historical low, reinforcing the "Buy" recommendation [13] - The company is positioned for long-term growth through its national, platform, and international strategies, with the H share issuance signaling potential breakthroughs in both innovation and overseas expansion [13]

Investment Rating - The investment rating for the company is "Buy" and is maintained [6] Core Insights - The company reported a total operating revenue of 32.924 billion yuan for the first three quarters of 2025, representing a year-on-year increase of 5.00% - The net profit attributable to the parent company was 11.405 billion yuan, up 0.48% year-on-year, while the net profit excluding non-recurring items was 11.411 billion yuan, an increase of 0.53% year-on-year - In Q3 2025, the operating revenue was 8.960 billion yuan, reflecting a year-on-year growth of 4.05%, but the net profit attributable to the parent company decreased by 1.38% to 2.899 billion yuan, and the net profit excluding non-recurring items fell by 1.61% to 2.895 billion yuan [2][4][11] Summary by Sections Financial Performance - For the first three quarters of 2025, the revenue from the Fenjiu brand reached 32.171 billion yuan, a year-on-year increase of 5.54%, while other liquor categories generated 647 million yuan, a decline of 15.88% - The revenue from the provincial market was 11.005 billion yuan, down 7.52% year-on-year, while the revenue from the provincial market outside Shanxi was 21.813 billion yuan, up 12.72% year-on-year [11] Profitability Metrics - In Q3 2025, the net profit margin decreased by 1.78 percentage points to 32.36%, while the gross profit margin increased by 0.33 percentage points to 74.63% - The expense ratio decreased by 0.89 percentage points to 14.5%, with specific changes in expense categories: sales expense ratio down by 0.37 percentage points, management expense ratio down by 0.56 percentage points, and financial expense ratio up by 0.06 percentage points [11] Future Outlook - The long-term development logic of the company remains solid, with a dual-wheel strategy of "Glass Fen" and "Blue Flower" taking shape - The company is expected to maintain its competitive advantage with the "Glass Fen" flagship product, while the "Blue Flower 20" is gradually establishing its position in the mid-to-high-end market - The forecasted EPS for 2025 and 2026 is 10.09 yuan and 10.93 yuan respectively, with corresponding PE ratios of 20 and 18 times [11]

Investment Rating - The report gives a "Strong Buy" rating for the company with a target price of 32 CNY [5][6]. Core Views - The company is positioned as a leader in the revival of the yellow wine industry, leveraging its flexible mechanisms and strategic advantages to drive growth [5][6]. - The company has a clear strategy focusing on high-end, youth-oriented, and nationwide expansion, which is expected to enhance its market position and profitability [5][6]. - The report anticipates a compound annual growth rate (CAGR) of over 15% for revenue from 2025 to 2027, with a projected revenue scale exceeding 40 billion CNY in the medium to long term [5][6]. Financial Summary - Total revenue projections (in million CNY) for the company are as follows: - 2024A: 1,631 - 2025E: 1,903 - 2026E: 2,211 - 2027E: 2,602 - Year-on-year growth rates for total revenue are projected at: - 2024A: 15.6% - 2025E: 16.7% - 2026E: 16.2% - 2027E: 17.7% [5][6]. - Net profit attributable to shareholders (in million CNY) is projected as follows: - 2024A: 196 - 2025E: 227 - 2026E: 309 - 2027E: 421 - Year-on-year growth rates for net profit are projected at: - 2024A: 17.7% - 2025E: 15.7% - 2026E: 36.3% - 2027E: 36.0% [5][6]. Strategic Focus - The company is focusing on three main strategies: high-end product development, youth engagement, and national market expansion [5][6]. - The high-end product line, particularly the 1743 and Lanting series, is expected to drive significant revenue growth and enhance brand value [5][6]. - The company aims to increase its market penetration in the Yangtze River Delta and expand its presence in other regions, with a strong emphasis on e-commerce [5][6]. Market Position - The company has achieved the leading position in the yellow wine industry, with a revenue growth rate of over 15% in the first three quarters of 2025 [5][6]. - The company’s market strategy includes enhancing product structure and increasing the proportion of mid-to-high-end products, which has positively impacted its gross margin [5][6].

Core Viewpoint - The recent financial reports of 20 listed liquor companies reveal that only Kweichow Moutai and Shanxi Fenjiu experienced revenue and profit growth, while the remaining 18 companies, including the Anhui liquor group, faced declines or losses in the first three quarters of 2025 [2][3] Group 1: Financial Performance - In the first three quarters of 2025, the total revenue of four major Anhui liquor companies was 24.74 billion yuan, down from 29.75 billion yuan in the same period last year [2] - In Q3 2025, Gujing Gongjiu's revenue fell by 51.65% and net profit dropped by 74.56%; Kuozi Jiao's revenue decreased by 46.23% with a net profit decline of 92.55%; Yingjia Gongjiu's revenue declined by 20.76% and net profit fell by 39.01% [2] - Jinzhongzi Jiu was the only company in the Anhui liquor group to achieve positive revenue growth in Q3, with a growth rate of 3.73% [2] Group 2: Industry Challenges - The white liquor industry is characterized by shrinking volume, falling prices, and high inventory pressure, exacerbated by the new "drinking ban" introduced in May, which significantly reduced core consumption demand [3] - The overall revenue of listed liquor companies in Q3 2025 was 77.98 billion yuan, a year-on-year decline of 18.47%, while net profit was 28.01 billion yuan, down 22.22%, marking the largest quarterly drop in nearly a decade [3] - The strict enforcement of the "drinking ban" in Anhui, despite some adjustments in late September, remains a significant factor affecting the performance of the Anhui liquor group [3] Group 3: Strategic Responses - The Anhui liquor group is undergoing a transition from "scale expansion" to "value enhancement," with a solid market foundation in the 40 billion yuan Anhui liquor market, where the top three brands hold over 50% market share [5] - Gujing Gongjiu is focusing on national expansion and mid-to-high-end positioning, implementing strategies to stabilize prices and clear inventory while launching new products targeting younger consumers [5] - Yingjia Gongjiu is advancing its dual-core strategy and organizational development to enhance market penetration and brand loyalty through data platforms and member centers [6] - Kuozi Jiao is focusing on market, structure, and brand upgrades while actively adjusting strategies to better serve consumers and distributors [7] - Jinzhongzi Jiu is committed to its "Fuhuo Xiang Strategy," achieving a 3.73% revenue increase in Q3, indicating positive brand development and potential for future performance improvement [7]

Core Viewpoint - The Chinese liquor industry is undergoing a significant "value return," shifting focus from "speed and scale" to "quality and health" due to changes in the macro environment and consumer structure [1] Group 1: Company Performance - Gujinggong Liquor reported a revenue of 16.425 billion yuan and a net profit of approximately 3.96 billion yuan for the first three quarters of 2025, demonstrating resilient growth despite market challenges [1] - The company is recognized as one of the most stable brands in the industry, actively adjusting its strategy to focus on "driving sales, reducing inventory, expanding channels, and stabilizing prices" [3] Group 2: Market Environment - The liquor industry is still in a deep adjustment phase, with domestic liquor sales declining by 15% to 20% during the recent holiday season, indicating a slow recovery in the consumption market [3] - The current adjustment is primarily driven by demand-side factors, necessitating a slowdown to adapt to the new market environment influenced by uncertainties and changing consumer preferences [5] Group 3: Strategic Initiatives - Gujinggong Liquor has implemented the "Three Connections Project" (road connection, store connection, and person connection) to enhance market control and respond to real market demands, effectively addressing competition in a saturated market [5] - The company is leveraging digital empowerment to gain precise insights into market dynamics, allowing for "demand-based production and precise delivery," which helps control inventory and pricing risks [5] Group 4: Brand and Marketing Strategies - Gujinggong Liquor is embracing new retail and e-commerce channels, achieving a 160% year-on-year growth in GMV during a promotional event on JD.com, indicating successful brand penetration into new consumer segments [7] - The company is focusing on enhancing product competitiveness and channel efficiency through refined terminal collaboration, while also engaging in "hard marketing" to boost channel confidence during challenging times [8] Group 5: Product Innovation - The company has introduced a "light" concept in response to the trend towards lower alcohol content, successfully integrating modern lifestyle elements into traditional liquor offerings [10] - Gujinggong Liquor is reviving classic products to evoke nostalgia, strengthening emotional connections with both existing and younger consumers, thereby achieving intergenerational resonance [10] Group 6: Industry Outlook - The deep adjustment in the liquor industry presents opportunities for reshaping the market landscape, with Gujinggong Liquor demonstrating strategic resilience and a commitment to steady growth [10]

Core Insights - The yellow wine industry in China is experiencing a structural turning point driven by five key factors: technological breakthroughs, brand value reassessment, channel reconstruction, policy empowerment, and generational change [1] Brand Development - The company leverages its core area advantages as "China's Yellow Wine Capital" to build a strong competitive barrier through a five-brand collaborative matrix, with "Guyue Longshan" as the high-end benchmark brand [1] - "Guyue Longshan" is the only yellow wine brand that holds the titles of "China Famous Trademark," "Chinese Time-honored Brand," and "Asia's Top 500 Brands," continuously supplying the state banquet at Diaoyutai since 1988 [1] - The brand system has undergone three advancements in the past decade, enhancing communication models, optimizing cross-border strategies, and deepening international operations [1] Product Strategy - The company is advancing both high-end and youth-oriented product lines, creating a diversified product matrix [2] - High-end products include "Guoniang 1959" and "Qinghua Zui" series, with successful launches like "Only This Green" leveraging popular cultural IPs [2] - Youth-oriented innovations include yellow wine ice cream, tea-wine fusion, and trendy experiences like coffee yellow wine and sparkling yellow wine [2] Channel Strategy - The company has restructured its channel system to create an efficient network, moving from a fragmented offline channel to a more organized structure [3] - The channel strategy focuses on the restaurant sector as the lead, with supermarkets and distribution channels as core drivers, while also exploring diverse channels like group buying and online sales [3] - The company is transitioning its marketing model from B2B to B2C, enhancing digital marketing and integrating online and offline sales [3] Market Outlook - The yellow wine market is expected to benefit from generational shifts and cultural changes that reshape alcohol consumption patterns [3] - The company aims to capture part of the social demand traditionally dominated by white liquor, leveraging its historical and cultural significance [3] Financial Projections - The company is currently in a critical phase of "quality investment for long-term premium," with expectations for gross margin improvement as national and high-end strategies progress [4] - Revenue projections for 2025 and 2026 are estimated at 2.05 billion and 2.21 billion yuan, respectively, with year-on-year growth rates of 5.7% and 7.8% [4] - Net profit forecasts for the same years are 223 million and 243 million yuan, with growth rates of 8.6% and 9.1% [4]

Group 1: Market Competition - The competition among the three listed yellow wine companies is intensifying, with Gu Yue Long Shan's revenue lead over Kuaiji Mountain narrowing year by year [2][3] - In the first half of this year, Gu Yue Long Shan achieved a revenue of 0.76 billion yuan more than Kuaiji Mountain, but Kuaiji Mountain surpassed Gu Yue Long Shan in net profit [2][3] - Kuaiji Mountain's revenue grew by 11.03% year-on-year in the first half of this year, marking three consecutive years of double-digit growth, although its net profit growth slowed to 3.41% [2][6] Group 2: Financial Performance - Gu Yue Long Shan reported a revenue of 0.893 billion yuan, a slight increase of 0.40%, while its net profit decreased by 4.72% to 90.31 million yuan [3][4] - Kuaiji Mountain's net profit growth has been affected by a significant increase in sales expenses, which reached 0.215 billion yuan, up 53.69% year-on-year [6][7] - Jin Feng Wine's revenue declined by 9.04% to 0.216 billion yuan, with a loss of 7.136 million yuan, although the loss has narrowed compared to previous periods [5] Group 3: Strategic Initiatives - The yellow wine industry is focusing on high-end, youthful, and national strategies to capture market share, with both Gu Yue Long Shan and Kuaiji Mountain launching products aimed at younger consumers [8][9] - Kuaiji Mountain has increased its marketing efforts, including collaborations with celebrities to promote its products, which has led to significant sales during promotional events [6][7] - Jin Feng Wine is also pursuing a high-end and youthful brand strategy but acknowledges that the full effects of these initiatives will take time to materialize [9] Group 4: Regional Sales Dynamics - In the competitive Jiangsu and Zhejiang markets, Gu Yue Long Shan and Kuaiji Mountain are experiencing fluctuating sales, with Gu Yue Long Shan's revenue in Zhejiang at 0.259 billion yuan and Kuaiji Mountain's at 0.518 billion yuan [10] - Jin Feng Wine's performance in its home market of Shanghai has seen a decline, with a revenue drop of 6.38% [10] Group 5: Future Outlook - Analysts believe that the push for high-end and youthful products, along with national expansion, will require sustained investment and time to cultivate new markets and consumers [11] - The current price range of yellow wine is around 20 yuan, indicating potential for product upgrades, but there are uncertainties regarding market acceptance of high-end products [11]

Group 1: Industry Overview - The competition in the yellow wine market is intensifying, with leading companies like Guyue Longshan and Kuaijishan narrowing the revenue gap [1][2] - Yellow wine accounts for less than 2% of the total alcoholic beverage market, indicating significant future growth potential [1] - The industry is currently in a market cultivation phase, with major players seeking to break through through nationalization, youth-oriented strategies, and premiumization [1][7] Group 2: Company Performance - Guyue Longshan reported a revenue of 8.93 billion yuan in the first half of the year, a slight increase of 0.40%, but its net profit decreased by 4.72% to 903.07 million yuan [2][3] - Kuaijishan achieved a revenue of 8.17 billion yuan, marking an 11.03% year-on-year growth, while its net profit increased by 3.41% to 938.77 million yuan [2][5] - Jinfeng Winery experienced a revenue decline of 9.04% to 2.16 billion yuan and reported a loss of 7.14 million yuan, although the loss has narrowed compared to previous periods [3][4] Group 3: Financial Analysis - Kuaijishan's sales expenses surged by 53.69% to 2.15 billion yuan, significantly outpacing its revenue growth, which raises concerns about profit margins [5][6] - Jinfeng Winery's cash flow from operating activities was negative 43.92 million yuan, indicating ongoing financial challenges [4] - The financial performance of Kuaijishan's online subsidiaries showed losses, highlighting the risks associated with aggressive marketing strategies [6] Group 4: Market Strategies - Both Guyue Longshan and Kuaijishan are focusing on product innovation aimed at younger consumers, with new product lines introduced to attract this demographic [7][9] - The companies are also pursuing national expansion, but face challenges in penetrating markets outside their traditional strongholds in Jiangsu, Zhejiang, and Shanghai [8][9] - The current pricing strategy positions yellow wine as a more affordable option compared to other alcoholic beverages, suggesting room for product upgrades [9]