Core Viewpoint - The company reported a revenue of 23.58 billion yuan for 2024, a year-on-year increase of 16.4%, and a net profit attributable to shareholders of 5.52 billion yuan, up 20.2% year-on-year, with a dividend payout ratio of 57.5%, an increase of 5.7 percentage points year-on-year [1] Group 1: Financial Performance - In Q4 2024, the company achieved a revenue of 4.51 billion yuan, a year-on-year increase of 4.9%, while the net profit attributable to shareholders was 770 million yuan, a decrease of 0.7% [1] - For Q1 2025, the company reported revenues and net profits of 9.15 billion yuan and 2.33 billion yuan, respectively, representing year-on-year increases of 10.4% and 12.8% [1] - The contract liabilities at the end of Q1 2025 were 3.67 billion yuan, an increase of 159 million yuan compared to the end of Q4 2024 [1] Group 2: Revenue Growth Analysis - The company focused on inventory control in Q4, leading to a stable but reduced growth rate. The revenue growth for the year was driven by the Year Original Series, Gujing Gongjiu, and Huanghelou, with increases of 17.3%, 11.2%, and 15.1% respectively [2] - The second half of 2024 saw a significant slowdown in growth rates for the Year Original Series, while Gujing Gongjiu benefited from the volume increase of products priced below 100 yuan [2] - Regional performance showed varied results, with North China, Central China, South China, and international markets growing by 7.4%, 17.8%, 11.2%, and 2.9% respectively for the year [2] Group 3: Profitability and Cash Flow - In Q1 2025, the gross profit margin decreased by 0.7 percentage points due to a shift in product mix, while the net profit margin increased by 0.5 percentage points [3] - The contract liabilities at the end of Q4 2024 increased by 81.6% to 3.52 billion yuan, indicating strong accumulation of resources for future growth [3] - The cash flow from operations showed a slight decline of 1.6% year-on-year in Q1 2025, but the contract liabilities increased by 4.5% compared to Q4 2024, aligning with revenue growth [3] Group 4: Strategic Focus - The company aims for stable growth in 2025 without setting specific growth targets, focusing on healthy operations and maintaining double-digit growth in Q1 2025 [4] - The product strategy includes enhancing the Gujing Gongjiu series and expanding the old porcelain and old glass products to drive additional revenue [4] - The company’s dividend payout ratio of 57.5% reflects its commitment to shareholder returns, enhancing its appeal to long-term investors [4] Group 5: Investment Outlook - The company is positioned for stable growth with a strong start in Q1 2025, and the valuation appears attractive with a projected EPS of 11.62 yuan for 2025, corresponding to a valuation of only 14 times [5] - The EPS forecasts for 2025 and 2026 have been adjusted to 11.62 and 12.98 yuan, respectively, with a new forecast for 2027 set at 14.53 yuan, maintaining a target price of 300 yuan [5]

Investment Rating - The investment rating for the company is "Outperform the Market" [7][15]. Core Views - The company demonstrated resilience in its 2024 performance with a revenue of 23.58 billion yuan, reflecting a year-on-year growth of 16.4%, and a net profit of 5.52 billion yuan, up 20.2% year-on-year [1][4]. - The first quarter of 2025 started strong with a revenue of 9.15 billion yuan, representing a 10.4% year-on-year increase, and a net profit of 2.33 billion yuan, up 12.8% year-on-year [1][4]. - The company is expected to maintain steady growth in revenue and net profit through 2025 to 2027, with projected revenues of 25.54 billion yuan, 27.63 billion yuan, and 29.45 billion yuan respectively, reflecting growth rates of 8.3%, 8.2%, and 6.6% [4][8]. Summary by Sections Financial Performance - In 2024, the company achieved a total revenue of 23.58 billion yuan, with a net profit of 5.52 billion yuan, marking a 20.2% increase year-on-year [1][6]. - The fourth quarter of 2024 saw a revenue of 4.51 billion yuan, with a slight decline in net profit by 0.7% year-on-year [1]. - The first quarter of 2025 reported a revenue of 9.15 billion yuan, up 10.4% year-on-year, and a net profit of 2.33 billion yuan, up 12.8% year-on-year [1][4]. Product and Market Analysis - The revenue from the aged raw liquor segment reached 18.09 billion yuan in 2024, growing by 17.3% year-on-year, driven by both volume and price increases [2]. - The company is focusing on enhancing its product structure, with significant contributions from its premium products, particularly in the domestic market [2][4]. - The company is also expanding its presence in the lower-priced bottled liquor segment to capture additional market share [3]. Future Outlook - The company plans to maintain a robust growth trajectory, with a focus on marketing activities during key festive periods to boost sales [4]. - The projected revenue for 2025 is 25.54 billion yuan, with a net profit of 6.07 billion yuan, indicating a continued positive outlook despite a slight adjustment in previous forecasts [4][8]. - The company is expected to maintain a competitive edge in the domestic market, particularly in the 100-600 yuan price range, leveraging its brand strength and distribution channels [4].