周六和家人一起去商场，路过了西贝。 您猜怎么着？ 排大队。 第一反应——都是托儿吧？ 再一细看，队里好几个熟人带着自家孩子呢。凑过去聊了聊，孩子忽然说了一句话： 就想吃那个柿子面卷卷。 莜面栲栳儿，在商场里确实也只有西贝能吃到。 作为一个商业观察者，我意识到了西贝正在经历的无疑是当下中国消费市场极具矛盾的一幕： 一个在网上被批判得体无完肤，近乎社会性死亡的品牌，在现实消费场景里，却依然有大量顾客排队消费。 这个魔幻的现象让我忍不住也排起了队，我想认真地看看西贝到底为啥这么难杀？到底是谁精神分裂了呢？ 1 而在现实生活里，该买买该花花，挣钱不就为了花嘛，是生活。 如果知道这个真相，你也能瞬间理解："精神分裂"并不矛盾。 再往深处去思考一下，网上的批判到底是在批判啥？ 是西贝难吃到让人难以下咽吗？ 很显然不是。 这起堪称本年度餐饮业最显眼事件中有一个被隐藏的真相，那就是： 很多在网上批判西贝的人其实从来没去西贝吃过饭…… 否则很难解释快被骂死了却还是有人在排队，这种"硬骨头"的真实原因不是猎奇恰恰是它有干货，也就是那个孩子宛如皇帝新装寓言一般的"诉求"——它 有一些拿捏胃口的本事，除了莜面还有不少西贝拥趸们钟爱的 ...

Core Viewpoint - The recent surge in the stock prices of pre-prepared food companies in A-shares is attributed to the public's renewed interest in the pre-prepared food industry, sparked by the apology from Jia Guolong and the upcoming national food safety standards for pre-prepared foods [1][5]. Group 1: Stock Performance - As of September 15, several companies, including Huifa Food, Guolian Aquatic, and Tiankang Biological, saw stock price increases of over 5%, with Delisi reaching a daily limit increase [2]. - Among the rising stocks, suppliers of pre-prepared food, such as Qianwei Yangchun and Longda Meishi, are also noted [3]. Group 2: Regulatory Developments - The significant stock price increase is linked to the approval of the draft national food safety standards for pre-prepared foods by the National Health Commission on September 13, which will provide a unified "identity certification" and safety baseline for the industry [5]. - The pre-prepared food industry has seen regulatory developments only in the past three years, with standards being gradually established [8]. Group 3: Industry History and Trends - The pre-prepared food industry in China dates back to the 1990s, with significant developments occurring between 2000 and 2005, when many of the currently rising companies were registered [6]. - The rise of pre-prepared foods has been facilitated by the emergence of central kitchens and cold chain logistics since 2008, allowing for standardization and wider adoption across various restaurant types [12]. Group 4: Consumer Perception and Market Dynamics - Consumers express concerns about the safety of pre-prepared foods, reflecting a deeper frustration over the loss of transparency regarding food preparation [10]. - The convenience and cost-effectiveness of pre-prepared foods make them appealing to both large and small restaurants, leveling the playing field in the food service industry [12].

Core Viewpoint - The article discusses the controversy surrounding the food quality at Xibei restaurant, particularly focusing on the preparation process of dishes that were criticized by a public figure, highlighting the need for transparency and quality assurance in the food industry [36]. Group 1: Food Preparation Process - The chef explained that the "grassland tender roasted lamb chops" and "scallion roasted fish" were pre-cooked and required additional heating before serving [5][36]. - Upon ordering the scallion roasted fish, the chef retrieved a previously processed sea bass from the cold storage, which had been thawed and cleaned [7][36]. - The fish was brushed with a sauce purchased from a supplier, and small holes were poked in the fish to prevent the skin from puffing up during cooking [11][13]. Group 2: Quality Control and Consumer Perception - The cold storage lacked a label indicating the thawing and storage date of the sea bass, raising concerns about freshness [9][36]. - The fish was cooked in an oven at 260 degrees Celsius for 10 minutes, which differs from traditional grilling methods, potentially affecting consumer expectations [15][36]. - Customer reviews on platforms like Dianping showed mixed reactions to the dish, with some praising its taste while others criticized the freshness and quality [33][36]. Group 3: Industry Implications - The incident highlights the importance of maintaining quality control and transparency in food preparation processes for chain restaurants [36]. - The restaurant's response to public criticism and the need for continuous improvement in food quality and customer experience are emphasized [36].