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11月长城汽车销量解读
数说新能源· 2025-12-03 08:01
Sales Performance - Total sales in November reached 133,000 units, representing a year-on-year increase of 4.6% [1] - Sales of new energy vehicles amounted to 40,000 units, with a year-on-year growth of 11.4% [1] - Sales of vehicles priced above 200,000 yuan reached 41,000 units, showing a significant year-on-year increase of 31.6% [1] - Overseas sales hit 57,000 units, marking a year-on-year growth of 32.7%, setting a new record [1] - Cumulative sales from January to November reached 1.2 million units, reflecting a year-on-year increase of 9.3% [1] New Models - The pre-sale performance of the Ora 5 in November was strong, while the Tank 400 had a delivery volume of approximately 6,000 units [2] - The Ora 5 and the Blue Mountain Intelligent Advanced Edition are expected to officially launch in December [2] - The company has over 10 (potentially 15) new models planned for 2026, with continuous launches scheduled from Q2 to Q4 of 2026 [2] Inventory and Market Strategy - Inventory levels in both domestic and overseas markets are at 1.6 to 1.7 months, which is considered low in overseas markets [3] - The sales target for 2026 aims for a 20% growth, focusing on the EU, Central Asia, and markets like Indonesia and Malaysia, where current sales are low or non-existent [3]