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坦克300极地版全球首发 全家族亮相广州车展
Yang Shi Wang· 2025-11-23 13:02
动力方面,新车提供2.4T柴油和2.0T汽油两种发动机选择。针对极寒环境用车需求,车辆标配AT全地形越野轮胎、9500磅无线遥控绞盘、2.5吨牵引资 质,以及前风挡加热和喷嘴加热等实用功能,提升在严苛环境下的适应能力。 11月21日,第二十三届广州国际汽车展览会正式开幕。坦克品牌携全系车型亮相展台,其中坦克300极地版正式开启预订,限量300台。 作为首款登陆南极的中国越野车,坦克300此前被授予"中国南北极考察选用产品",并随"雪龙2号"前往南极长城站执行科考保障任务。此次推出的坦克 300极地版在此基础上进一步升级,外观配备专属"极地荣耀"徽章和"极地锋芒"拉花,车身采用"极地橙"国际安全色,座椅头枕绣有南极长城站经纬坐标, 彰显其特殊身份。 坦克品牌持续从中国传统文化中汲取设计灵感。展台上,全新坦克400推出"敦煌紫"配色,灵感源自莫高窟壁画,搭配机甲造型设计,展现科技与文化 的融合。该车型上市两周内已实现近5000台终端成交量。 全新坦克500则采用"敦煌绿"车色,延续敦煌艺术的美学风格。车辆采用新中式豪华设计,配备举折中网、斗拱大灯等具有东方特色的设计元素。动力 系统基于Hi4-Z架构,纯电续航达2 ...
全新坦克400 上市
Mei Ri Shang Bao· 2025-11-12 22:23
Core Insights - The launch of the new Tank 400 series includes multiple variants with prices ranging from 24.98 million to 31.98 million yuan, targeting a diverse customer base [2] - The Tank 400 features advanced off-road capabilities with the Hi4-Z hybrid architecture, designed for both urban and rugged environments, enhancing its versatility [2] - The vehicle offers significant interior space and innovative features such as a smart temperature-controlled refrigerator and a spacious trunk, catering to outdoor enthusiasts [2] - The inclusion of the Coffee Pilot Ultra driver assistance system aims to improve safety and comfort during travel [2] - The Tank 400 is equipped with a night vision system for enhanced safety in low-light conditions and has power supply capabilities for external devices [3] Pricing and Variants - The new Tank 400 series includes the Hi4-Z Intelligent Edition priced at 31.98 million yuan, Hi4-T Intelligent Edition at 29.98 million yuan, Hi4-T at 28.58 million yuan, Diesel version at 26.48 million yuan, and Gasoline version at 24.98 million yuan [2] Features and Innovations - The Hi4-Z hybrid architecture allows for adaptability in various terrains, making it suitable for outdoor challenges [2] - The vehicle's interior can accommodate large equipment, with features like foldable rear seats and a smart refrigerator that operates between -6℃ to 50℃ [2] - The Coffee Pilot Ultra driver assistance system is positioned as a leading feature in the industry, enhancing the driving experience [2] - The infrared night vision system provides safety by identifying obstacles in dark or extreme conditions [3] - The vehicle can supply power to external devices, ensuring continuous operation for cameras and drones [3]
长城汽车营收超1535亿仍“少赚钱”,转型路上的利润代价还要付多久?
Da Zhong Ri Bao· 2025-11-12 02:51
Core Insights - Great Wall Motors reported a revenue of 153.58 billion yuan for the first three quarters of 2025, marking a year-on-year growth of 7.96%, while net profit decreased by 16.97% to 8.635 billion yuan, indicating a "revenue growth without profit increase" scenario [1][3][4] - The company is focusing on balancing sales growth with profit levels, as the increase in revenue has not translated into higher profits, raising concerns about cost control and profitability logic [1][4] Financial Performance - In Q1 2025, Great Wall Motors experienced a revenue decline of 6.63% to 40.02 billion yuan, with net profit dropping 45.6% to 1.751 billion yuan [4] - Q2 2025 showed improvement with revenue of 52.32 billion yuan, a year-on-year increase of 7.72%, and net profit rising 19.42% to 4.586 billion yuan [4] - Q3 2025 revenue reached 61.25 billion yuan, up 20.51% year-on-year, but net profit fell 31.23% to 2.298 billion yuan [4][5] Marketing and R&D Investments - Marketing expenses for the first three quarters reached 7.948 billion yuan, significantly up from 5.110 billion yuan in the previous year, contributing to a decline in gross margin to 18.40% [3][5] - R&D investment for the same period was 6.636 billion yuan, still lower than BYD's 43.748 billion yuan [5] Product and Sales Performance - The average selling price of vehicles exceeded 180,000 yuan, with sales of models priced above 200,000 yuan surpassing 100,000 units, reflecting a 40.83% year-on-year increase [5] - New energy vehicle sales reached 278,500 units, a year-on-year growth of 31.67%, but the company's market share in the overall new energy vehicle market was only 2.48% [8][9] Market Strategy and Brand Positioning - Great Wall Motors aims to embrace the younger market, launching the new Tank 400 model, which is positioned as a "trendy off-road SUV" targeting urban and outdoor users [11][14] - The company is shifting focus from sheer sales volume to sustainable growth, as indicated by Chairman Wei Jianjun's comments on prioritizing healthy development over high sales figures [6][7] International Sales Growth - Overseas sales for the first three quarters reached 334,200 units, a year-on-year increase of 3.06%, accounting for 36.19% of total sales [10]
长城汽车全新坦克400车型正式上市
Core Insights - The launch of the new Tank 400 marks a significant advancement in the off-road SUV segment, featuring innovative design and technology [1][2] - Great Wall Motors achieved record sales in October, with a notable increase in both new energy and high-end vehicle sales [2] Group 1: Product Launch - The Tank 400 is available in five versions and features a unique mech-style design that enhances visual recognition [1] - It is the first off-road SUV to utilize Great Wall's Hi4-Z architecture, offering a comprehensive power matrix [1] - The Hi4-Z version is equipped with a 2.0T engine and dual motors, delivering a total power of 635 kW and a maximum torque of 1195 N·m, achieving 0-100 km/h in just 4.3 seconds [1] - The vehicle includes a 59.05 kWh battery, providing a pure electric range of 200 km under WLTC conditions, and a fuel consumption of 8.4 L/100 km in hybrid mode [1] - Advanced driving features include a top-mounted laser radar, side and rear cameras, and the CoffeePilot Ultra advanced driver assistance system [1] Group 2: Sales Performance - In October, Great Wall Motors sold 143,100 vehicles, a year-on-year increase of 23%, achieving the best October sales in history [2] - Sales of new energy vehicles reached 46,000 units, up 44%, while high-end models priced above 200,000 yuan sold 40,000 units, reflecting a 33% increase [2] Group 3: Global Strategy - Great Wall Motors is deepening its global strategy with the completion of its factory in Brazil, which will enhance its presence in the Brazilian and Latin American markets [2] - The company is implementing a "ONE GWM" global brand strategy, focusing on comprehensive overseas operations in R&D, production, supply, sales, and service [2]
港股异动 | 长城汽车(02333)涨超6% 10月汽车销量同比增长22.5% 坦克500Hi4-T在澳洲上市
智通财经网· 2025-11-10 02:04
Core Viewpoint - Great Wall Motors (02333) has seen a stock price increase of over 6%, currently trading at 16.27 HKD with a transaction volume of 172 million HKD, following the announcement of significant sales and production growth for the year 2025 [1] Sales and Production Performance - For October 2025, the total vehicle sales reached approximately 143,100 units, representing a year-on-year increase of 22.5%, while production was about 140,500 units, up 22.01% year-on-year [1] - From January to October 2025, total vehicle sales amounted to approximately 1,066,400 units, reflecting a year-on-year growth of 9.87%, with production totaling around 1,060,300 units, a year-on-year increase of 9.7% [1] Brand and Product Development - The Tank series saw wholesale sales of 22,000 units in October, marking a year-on-year increase of 16.6% and a month-on-month increase of 4.0% [1] - The new Tank 400 model was officially launched for pre-sale on October 21, featuring the Hi4-Z variant optimized for urban conditions, enhancing off-road performance and driving experience through smart technology, which is expected to drive brand premiumization and sales growth [1] International Market Expansion - In October, the company's overseas wholesale sales reached 57,000 units, showing a year-on-year increase of 28.7% and a month-on-month increase of 13.7%; from January to October, overseas wholesale sales totaled 391,000 units, up 6.2% year-on-year [1] - The Tank 500 Hi4-T model has been launched in Australia, receiving positive feedback for its Hi4 technology and off-road grading system, indicating potential for steady growth in overseas sales as local operations in Australia progress [1]
本田以“全民安全”的理念亮相进博会,天马Micro-LED重点布局车载领域|一周车评
Di Yi Cai Jing Zi Xun· 2025-11-09 13:23
Group 1: Industry Trends - Honda showcased its commitment to safety with the concept of "Safety for Everyone" at the Import Expo, emphasizing the importance of automotive safety in China's high-quality development of the automotive industry [1] - The automotive cockpit is evolving towards high integration, intelligence, digitization, and personalization, with Micro-LED technology playing a crucial role in enhancing user experience in smart cockpits [2] Group 2: New Products - GAC Aion's first range-extended model, Aion i60, has started pre-sales, with a starting price of 126,800 yuan for the range-extended version and 119,800 yuan for the pure electric version [3] - The 2026 BYD Summer has been officially launched, offering four models with a price range of 196,800 to 259,800 yuan, featuring a pure electric range of 218 kilometers and a hybrid mode range of 1,163 kilometers [4] - Leap Motor's new model, Lafa5, has begun pre-sales with a price range of 105,800 to 131,800 yuan, targeting the Gen Z market and aiming for global expansion [5][6] - The new Alpha T5 from Arcfox has been launched, available in both pure electric and range-extended versions, with prices ranging from 109,800 to 154,800 yuan, and featuring advanced driving assistance technology [7] - The IM LS9 has officially started pre-sales, positioned as a large six-seat new energy SUV, with a pre-sale price range of 336,900 to 366,900 yuan and a significant initial demand [8] - The new Tank 400 has been launched, featuring a powerful hybrid system with a price range of 249,800 to 319,800 yuan, aiming to regain market share in the competitive off-road vehicle segment [9]
魏建军为什么要卖力讨好年轻人
Jing Ji Guan Cha Wang· 2025-11-09 11:44
Core Insights - The chairman of Great Wall Motors, Wei Jianjun, is actively engaging with younger consumers through innovative marketing strategies, including live streaming and collaborations with esports players [2][3][4] - The new Tank 400 model is positioned as a trendy and cool vehicle for young people, featuring a unique design and advanced technology aimed at enhancing user experience [3][4][6] - Wei Jianjun's efforts are part of a broader strategy to reshape the Tank brand and the overall image of Great Wall Motors, emphasizing a shift towards a more youthful and dynamic corporate identity [3][4][6] Marketing Strategy - Wei Jianjun's participation in live streaming events and his use of relatable language aim to connect with younger audiences and convey that Great Wall Motors understands their needs [3][4] - The Tank 400's launch event featured a vibrant purple theme, contrasting with traditional off-road vehicle colors, to appeal to a younger demographic [2][3] Product Features - The Tank 400 incorporates original mech aesthetics, advanced driving assistance systems, and comfort features such as Nappa leather seats, catering to the modern consumer's desire for both utility and luxury [3][4] - The vehicle is designed to meet the dual demands of urban commuting and weekend off-roading, reflecting the changing preferences of new-generation consumers [3][4] Brand Positioning - The Tank brand has accumulated around 800,000 users, with over 30% being female, indicating a shift towards a younger and more diverse customer base [2] - Wei Jianjun's personal brand and public persona are seen as key drivers in the effort to modernize the company's image and appeal to younger consumers [3][4][6] Competitive Landscape - The Tank brand is at a critical juncture, facing competition from both traditional off-road vehicles and emerging players like BYD's Fangchengbao, necessitating a strong brand identity and emotional connection with consumers [6]
全新坦克400正式上市
Huan Qiu Wang· 2025-11-08 06:07
Core Insights - The launch of the new Tank 400 was held on November 6, with a starting price of 249,800 yuan, focusing on aesthetics, performance, and intelligence to cater to the travel needs of young consumers [1][7] Group 1: Product Features - The Tank 400 features a Hi4-Z all-terrain hybrid architecture, demonstrating excellent adaptability to low temperatures and complex road conditions, ensuring stable performance in various environments such as snow and high altitudes [5] - The vehicle includes a smart temperature-controlled refrigerator with a temperature range of -6℃ to 50℃, supporting freezing, refrigeration, preservation, and heating modes, enhancing outdoor travel convenience [5] - The spacious trunk and high expandability allow for easy accommodation of large items like bicycles and sports equipment, while the Nappa leather seats offer ventilation, heating, and massage functions to alleviate travel fatigue [5] Group 2: Safety and Technology - The Tank 400 is equipped with an infrared night vision system to assist in identifying obstacles in low-light or complex environments, improving nighttime driving safety [5] - The vehicle provides power supply capabilities with 6kW output externally and 2.2kW internally, suitable for charging photography equipment, drones, and lighting devices [5] Group 3: Market Positioning and Brand Strategy - The Tank brand has surpassed 800,000 global users and aims to explore youthful expressions through diverse activities to establish deep connections with young consumer groups [7] - The Tank 400 covers a full power matrix for strong off-road, general off-road, and urban commuting, enhancing user comfort and driving experience [7]
全新坦克400正式上市 售价24.98万元起
Yang Shi Wang· 2025-11-07 10:49
Core Insights - The launch of the new Tank 400 took place on November 6, with five versions introduced, ranging in price from 24.98 million to 31.98 million yuan [1][5] - The Tank 400 features a unique mech-style design appealing to younger consumers, with advanced interior configurations and smart technology [3][5] Pricing and Versions - The Tank 400 is available in five versions: - Hi4-Z Smart Edition at 31.98 million yuan - Hi4-T Smart Edition at 29.98 million yuan - Hi4-T at 28.58 million yuan - Diesel version at 26.48 million yuan - Gasoline version at 24.98 million yuan [1] Design and Features - The Tank 400 adopts an original mech-style design, enhancing visual recognition and aligning with the aesthetic preferences of younger users [3] - Interior features include Nappa leather seats with ventilation, heating, and massage functions, as well as a flat-folding rear seat for improved space utilization [3] - Some models are equipped with a smart refrigerator with multiple temperature control modes [3] Smart Technology - The vehicle is equipped with the Coffee Pilot Ultra driver assistance system, infrared night vision, and power supply capabilities of 6kW for external use and 2.2kW for internal use, enhancing outdoor convenience and safety [3] Market Positioning - The Tank 400 aims to meet the diverse needs of young consumers in both urban and outdoor settings, further expanding the brand's product offerings in the off-road segment [5]
【联合发布】一周新车快讯(2025年11月1日-11月7日)
乘联分会· 2025-11-07 08:35
Core Viewpoint - The article provides a comprehensive overview of new car models set to launch in November 2025, detailing specifications, market segments, and engineering changes for various manufacturers [2][4][6]. Group 1: New Car Models Overview - Kia Motors will launch the Kia Yipao on November 1, 2025, in the AO SUV segment with a price range of 79,800 to 83,800 CNY, featuring a 1.4L engine and CVT transmission [9]. - Changan Mazda's Mazda EZ-6 is scheduled for release on November 1, 2025, in the B NB segment, priced between 119,800 and 162,800 CNY, offering both range-extended and pure electric versions [17]. - Chery Automobile's Jetour Shanhai T1 will debut on November 3, 2025, in the A SUV segment, with a price range of 157,900 to 167,900 CNY, featuring a 1.5T plug-in hybrid engine [25]. - FAW-Volkswagen's Volkswagen Bora will be available on November 3, 2025, in the A NB segment, with prices from 112,900 to 143,900 CNY, equipped with 1.2T and 1.4T engines [33]. - GAC Honda's Honda Breeze will launch on November 3, 2025, in the AO SUV segment, priced between 119,800 and 135,800 CNY, featuring a 1.5L engine [41]. - Avita Technology's Avita 06 will be released on November 3, 2025, in the B NB segment, with a price range of 219,900 to 229,900 CNY, offering both range-extended and pure electric versions [49]. - Changan Automobile's CS55 PLUS will be available on November 4, 2025, in the A SUV segment, priced at 112,900 CNY, featuring a 1.5L plug-in hybrid engine [57]. - BYD's BYD Xia will launch on November 4, 2025, in the C MPV segment, with prices ranging from 206,800 to 269,800 CNY, featuring a 1.5T plug-in hybrid engine [62]. - Geely's Zeekr X is set to debut on November 5, 2025, in the A SUV segment, priced between 155,800 and 175,800 CNY, featuring a pure electric powertrain [71]. - Beijing Benz's CLA New Energy will be available on November 5, 2025, in the A NB segment, with a price range of 249,000 to 299,900 CNY, featuring a pure electric powertrain [79]. - Changan Ford's Explorer will launch on November 6, 2025, in the C SUV segment, priced at 369,800 CNY, featuring a 2.3T engine [87]. - Great Wall Motors' Tank 400 will be available on November 6, 2025, in the C SUV segment, with prices ranging from 249,800 to 319,800 CNY, offering gasoline, diesel, and plug-in hybrid options [95]. - SAIC-GM-Wuling's Baojun Yueye will launch on November 7, 2025, in the AO SUV segment, priced at 80,800 CNY, featuring a pure electric powertrain [100]. - FAW-Volkswagen's Golf GTI will be available on November 7, 2025, in the A HB segment, priced at 211,900 CNY, featuring a 2.0T engine [108]. - Beijing Benz's GLC will launch on November 7, 2025, in the B SUV segment, with prices ranging from 399,800 to 525,300 CNY, offering gasoline and plug-in hybrid options [118].