本报讯 （记者梁傲男）9月16日，2025年"大阪世博会中国馆高级合作伙伴"五粮液为观众们带来了一场 别开生面的品牌主题日活动。通过讲述品牌故事、展示经典产品、趣味打卡互动等多元形式，以沉浸式 的文化体验与美酒品鉴，让国际友人直观感受中华白酒文化的博大精深与中国民族品牌的独特价值，为 世博会舞台增添独特的东方香韵，推动中国白酒文化与世界深度对话。 受五粮液集团（股份）公司董事长曾从钦委托，集团（股份）公司董事肖浩代表五粮液向中国馆赠送五 粮液大阪世博会纪念礼盒，以中国白酒工艺与文化的凝练表达，致敬双方合作友谊。大阪世博会中国馆 馆长、中国贸促会展览管理部部长邬胜荣先生代表中国馆接受赠礼，并对五粮液活动日的成功举办表示 祝贺。 跟随中国馆展厅游览动线，五粮液先后设置了百年世博、绿色发展、非遗技艺、企业荣誉、经典产品等 多维展示，通过沙画、视频、图片、微缩景观等丰富形式，以移步换景的沉浸式体验，让观众在感受中 国馆天人合一、道法自然中国智慧的同时，自然体验到五粮液天人共酿的匠心传承、悠久辉煌的发展历 史、开放共享的和美主张。 展厅内场，超长LED环幕上沙画影像流转，系统呈现了五粮液自1915年巴拿马万国博览会崭露 ...

Group 1 - The core viewpoint of the articles revolves around the increasing trend of regional liquor companies leveraging local sports events for marketing, highlighting the emotional connection with local consumers and the potential for deeper engagement through digital interactions and content operations [1][3][13] - The collaboration between liquor brands and local sports events is seen as a way to directly engage with the core consumer base, enhancing brand visibility and integrating advertising with on-ground activities [1][3] - The performance of liquor companies in regional markets shows mixed results, with some brands like Jinshiyuan experiencing revenue declines despite high visibility from sponsorships, raising questions about the effectiveness of sports marketing [2][3][9] Group 2 - Companies like Guotai are exploring niche sports like frisbee to reach younger audiences, aiming to refresh brand image while integrating traditional liquor culture into modern consumption contexts [5][10] - Major liquor brands such as Wuliangye are expanding their sports marketing strategies globally, participating in high-profile events like the World Games and the FIFA World Cup, which are seen as significant investments for brand value enhancement [6][8][9] - The effectiveness of sports marketing investments is under scrutiny, with companies needing to demonstrate actual sales conversions and market share growth to validate their strategies [7][10][11] Group 3 - The trend in sports marketing is shifting from simple sponsorships to more integrated approaches that combine online and offline interactions, aiming for deeper content promotion and consumer engagement [11][13] - Companies are diversifying their strategies in sports marketing, with some focusing on specific sports to create a strong brand association, while others are pursuing broader international exposure [10][13] - The long-term success of these marketing efforts will depend on the ability to convert consumer interest into actual sales and brand loyalty, which remains to be seen [10][13]

因"博鳌时刻"，3月的海南别样精彩。与博鳌亚洲论坛携手，五粮液创新市场表达，激发出消费新活力，在传统淡季火热"出圈"。 3月20日起，"五粮液·博鳌月"系列营销活动在海南省正式拉开帷幕。五粮液作为博鳌亚洲论坛（以下简称：论坛）"最高级别荣誉战略合作伙伴""指定用 酒"，以高端平台影响力赋能区域市场，"市场端+营销端"双向发力，"买赠+互动"双轮驱动，打造场景化营销体系，创新共鸣式文化体验，激活沉浸式消费 模式，为四海来宾奉献一场"和美礼遇全球"的独特体验。 双向发力打造国际营销新行动 阳春三月，"博鳌时间"正式启幕，全球目光再度汇聚于南海之滨。24年来，从默默无闻的小渔村启航，成长为兼具亚洲特色与世界影响的高端政商对话平 台，博鳌亚洲论坛与博鳌共成长，与海南同发展，成为展示中国风采的重要窗口、联接中国和世界的重要桥梁。 如今，海南自由贸易港建设蓬勃展开，博鳌亚洲论坛重要性与日俱增，许多民族品牌抢抓自贸港政策红利，深度融入国内国际双循环格局，在扩展消费增长 新空间的同时，实现品牌全球影响力与核心竞争力的跨越式提升。 今年正值五粮液"营销执行提升年"，立足论坛这一国际平台，结合海南自由贸易港的区位优势，3月20日 ...