Core Insights - The 2025 Fortune Sustainable Development Summit opened with the theme "Intelligent Era, Shared Benefits," where Wuliangye participated as the chief strategic partner and designated wine, showcasing the achievements of Chinese liquor in ecological and green development [1][3] Group 1: Sustainable Consumption - Wuliangye's Vice General Manager, Zhang Xin, highlighted the shift in consumer awareness towards sustainable consumption, noting that high-net-worth consumers view sustainability as a social label, while younger generations are willing to pay a premium for eco-friendly concepts [3] - Zhang emphasized the need for clearer communication regarding the ecological nature of liquor production, stating that many consumers are unaware of the industry's environmental impact [3][5] - The company's "Harmonious Beauty" culture, rooted in traditional Chinese philosophy, aligns with the underlying logic of sustainable consumption, promoting harmony between humans and nature [3][5] Group 2: Corporate Initiatives - Wuliangye is leading efforts to establish an industry-recognized ESG evaluation and labeling system, enhancing the credibility of "green brewing" practices [5] - The company has implemented a blockchain-based quality traceability system, ensuring transparency throughout the production process, from seed to finished product, achieving full traceability for key products [5][11] - Zhang stated that sustainable consumption requires a synergy between consumer voting power and corporate actions, fostering cross-industry green collaboration [5][9] Group 3: Innovative Practices - At the summit, Wuliangye showcased its ESG-themed creative exhibition, featuring a range of products that cater to various consumption scenarios, emphasizing the concept of "green consumption" [7] - The company has developed an eco-friendly version of its product, with packaging materials that are fully biodegradable, winning multiple design awards [11] - Wuliangye has established a circular economy system, utilizing by-products for animal feed and organic fertilizers, and treating wastewater to generate biogas for power generation [9][11] Group 4: Future Vision - Wuliangye aims to contribute to global sustainable agendas by promoting a development path that emphasizes ecological balance, quality, and cultural values, proving that green development is a core driver of high-quality growth [13] - The company plans to deepen its ESG practices and collaborate with global partners to create a sustainable future for Chinese liquor [13]

Core Insights - The 2025 Fortune Sustainable Development Summit commenced on October 10, with Wuliangye as the "Chief Strategic Partner" and "Designated Liquor," showcasing its achievements in the ESG field [1] - The summit's theme, "Intelligent Era, Shared Benefits," gathered experts and Fortune 500 companies to discuss sustainable development paths empowered by technology [1] Group 1: Wuliangye's Participation - Wuliangye created an ESG-themed art exhibition titled "Harmony and Sustainability," featuring elements like the Moebius ring and traditional brewing components, reflecting its commitment to quality, ecology, and culture [1] - The company presented a range of products, including classic Wuliangye series and innovative offerings, highlighting its brand evolution from tradition to innovation [1] Group 2: Consumer Engagement and Sustainable Development - During a roundtable discussion, Wuliangye's Vice General Manager emphasized the importance of addressing the gap between green supply and consumer awareness, advocating for standardization and public education [5] - The company promotes its value philosophy of "Harmony and Coexistence" to enhance product quality and ecological sustainability, aiming to lead a new trend in sustainable consumption in the liquor industry [5] Group 3: Quality Management and Technological Integration - Wuliangye has established a comprehensive quality management system from seed to wine, becoming the only company to receive the highest honor in China's quality management five times [5] - The introduction of blockchain technology has enabled a traceable quality supervision system, ensuring the source and quality of each bottle, thereby building consumer trust [5] Group 4: Environmental Initiatives - Wuliangye aims to become a "zero-carbon liquor enterprise" and has created the industry's first national green factory, promoting green planting and establishing over 1.5 million acres of high-standard grain bases [6] - The company has integrated ESG standards into its supplier evaluation system and focuses on green packaging and design, receiving international awards for its eco-friendly products [6] Group 5: Cultural Innovation and Future Plans - Wuliangye incorporates sustainable development concepts into traditional festivals and daily life through various marketing activities, enhancing consumer engagement [6] - The company plans to continue prioritizing ecological and green development, integrating ESG principles throughout its supply chain, and contributing to global sustainable development [6]

Core Insights - The article highlights the innovative marketing campaign "Wuliangye Boao Month" launched by Wuliangye in collaboration with the Boao Forum for Asia, aimed at revitalizing consumer engagement during the traditional off-season for liquor sales [1][2][4] Group 1: Marketing Strategy - The "Wuliangye Boao Month" campaign runs from March 20 to April 30, leveraging the Boao Forum as an international platform to enhance brand visibility and consumer interaction [2][13] - The campaign employs a dual approach of "buy-gift + interaction," which includes offline promotions in Wuliangye stores and online engagement activities to boost sales and consumer participation [2][4] - The initiative has led to increased sales not only in Boao but also in other regions like Haikou and Sanya, marking a "mini-peak season" for the Hainan market [4] Group 2: Cultural Integration - Wuliangye emphasizes the integration of cultural elements into its marketing, using the concept of "He Mei" (Harmony and Beauty) to enhance consumer experience and brand loyalty [5][11] - The campaign features various interactive activities that reflect traditional aesthetics and creative ideas, aiming to resonate with consumers on a cultural level [5][8] Group 3: Global Expansion - Wuliangye has a long history of international marketing, having established a presence in 62 countries and regions, and is actively expanding its global footprint through strategic partnerships and marketing initiatives [12][13] - The company aims to enhance its global brand influence and market competitiveness by participating in international events and adapting to local markets [12][13] Group 4: Sales Projections - The "Wuliangye Boao Month" campaign is expected to drive a sales increase of over 20% compared to the previous year, effectively stimulating market activity during the off-peak season [13]